Update: Same for Canon Austria (thanks prosumer), also offering cash backs for the EOS 60D and EOS 7D. Really looks like Canon is preparing for new DSLRs.
Italian site terapixelblog (translated) reports a cash back action by Canon Italy (translated) for the period 11/1/12 – 01/20/13 called Power to celebrate. Click here (or check the image below) to see the items eligible for the cash back action. Among the eligible items the only DSLRs are the EOS 60D and EOS 7D. Is this a hint that Canon is emptying stocks for the upcoming successors? May be (see here too)
How does it work? You buy your gear and fill out a form (click here) to claim your cash back.