For CES 2021 Canon made something rather cool stuff. How about taking pictures from space…
Canon press release:
NBC Olympics’ Production of the 2014 Olympic Winter Games in Sochi to Utilize More Than 70 HDTV Field, Portable, and Studio Lenses from Canon
Canon Lenses to Help Enable NBC Olympics to Provide Viewers with Outstanding HDTV Picture Quality and Long-Zoom Image Detail During its Coverage of 2014 Sochi Winter Games
MELVILLE, N.Y., February 10, 2014 – Canon U.S.A., Inc., has been selected to provide HDTV portable, field, and studio lenses to NBC Olympics, a division of the NBC Sports Group, during its presentation of the 2014 Olympic Winter Games in Sochi, Russia, from February 6-23. The announcement was made today by David Mazza, Senior Vice President, Engineering, NBC Olympics, and Larry Thorpe, Senior Fellow, Professional Engineering & Solutions division of Canon U.S.A., Inc.
More than 70 Canon HDTV lenses in total are involved in the production. Models include the XJ100X9.3B AF long-zoom field lens and the XJ27X6.5B AF studio zoom lens, both of which feature sophisticated Canon auto-focus capabilities based on a proprietary HD implementation of Through-the-Lens Secondary Image Registration Phase Detection Method technology. Also helping to provide steady images from telephoto distances will be the portable HJ40X10B super telephoto HD lens featuring Canon Shift-IS internal Optical Shift Image Stabilization, and the compact HJ15EX8.5B image-stabilized HD lens with Canon’s patented Vari-Angle Prism image-stabilizer (VAP-IS) technology.
Additional Canon portable HDTV lenses being used by NBC Olympics during its presentation of the 2014 Olympic Winter Games in Sochi, Russia, include the HJ14ex4.3B wide-angle zoom, the HJ22ex7.6B and HJ21ex7.5B long focal length zooms, HJ18ex28B portable ultra-telephoto HD lens, the HJ17ex7.7B high-end field production lens, and the KJ22ex7.6B multi-purpose portable HD lens. The Canon portable HDTV lens complement will also include the KH21ex5.7, KH16ex5.7, and KH10ex3.6 zoom lenses, which are designed for ENG/EFP-style cameras employing half-inch imagers.
“Canon is honored to once again be chosen by NBC Olympics as its lens provider,” stated Larry Thorpe, Senior Fellow, Professional Engineering & Solutions division, Canon U.S.A., Inc. “Canon has supplied NBC with lenses for its Olympics coverage since 1992. A wide variety of Canon’s most advanced field, studio, and portable HD lenses will be used by NBC Olympics to capture the action at the many winter sports venues in Sochi. A complete team of Canon service professionals will also be on-hand with NBC in Russia to ensure a positive production experience.”
“Canon has been our lens partner for over 20 years now. In all those years, they have never delivered anything but superb optics and service for all of our Olympic coverage. Regardless of the conditions – including bad weather, temperature extremes, and fast paced productions – Canon lenses always produce amazing pictures. We have grown to rely on their outstanding on-site support and they are a critical member of our team” said David Mazza, Senior Vice President, Engineering, NBC Olympics.
About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
For more information on NBC Olympics’ coverage of the Sochi Olympics, please visit:http://nbcsportsgrouppressbox.com/
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2013† and is one of Fortune Magazine’s World’s Most Admired Companies in 2013. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
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† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.