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Canon suggests “think first, shoot later” (video)

Neat video by Canon Australia. The nice thing here is that Canon doesn’t push you to shoot at everything with your camera. Instead, they suggest you put your camera down and start thinking about what you want to frame.

The most important tool for any photographer is the mind. To prove this we invited 6 photographers to a cemetery to capture “eternal life” in a single image…without a camera.
‘Mindframe’ is one of six experiments from The Lab, designed to shift creative thinking behind the lens. Want to be part of future The Lab experiments? Register your interest here:

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