Canon Confirms Permanent Price Drop On Lenses

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Now it’s official. Canon posted the list of all Canon lenses that have undergone the price drop and have therefore a new list price. The motivation is the achievement of the 100 million lenses milestone:

Thank you for helping us achieve our production of 100 million EF lenses worldwide! In recognition of your continued support and the creativity you bring to the captured image, we are offering some of our best EF lenses at new prices. Long Live Imagination.

All lenses that have undergone the price drop are listed at the Canon Direct Store.

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[via dpreview]

Goro Yoshida – The Man Behind Canon’s First Ever Camera

Goro Yoshida

Canon UK on Twitter posted an image of Mr. Goro Yoshida, the creator and driving force of Canon’s first ever camera, the Kwanon. Read about the birth of the Kwanon (which was also the birth of Japan’s first 35mm focal-plane-shutter camera) and Goro Yoshida’s engagement in Canon Camera Museum’s “History Hall” article. An excerpt:

When asked about his motives in disassembling a Leica to produce Japanese made high-grade 35mm cameras, Yoshida explained in later years:
“I just disassembled the camera without any specific plan, but simply to take a look at each part. I found there were no special items like diamonds inside the camera. The parts were made from brass, aluminum, iron and rubber. I was surprised that when these inexpensive materials were put together into a camera, it demanded an exorbitant price. This made me angry”.

The Telegraph published an “Evolution in Pictures” for Canon’s celebration of the 80th anniversary of the Kwanon. From Canon’s historical article:

The prototype camera was named “Kwanon” because Yoshida was a believer in “Kwannon, the Buddhist Goddess of Mercy.” The camera’s logo depicted a thousand-arm Kwannon Goddess, and even its lens was named “Kasyapa” which came from Mahakasyapa, a disciple of the Buddha.

Kwanon camera prototype

 

Canon Celebrates 80th Anniversary Of Kwanon (Canon’s first camera)

Kwanon

Canon press release:

Canon celebrates 80th anniversary of Kwanon, Company’s first camera

TOKYO, September 2, 2014—Canon Inc. commemorated today the 80th anniversary of the birth of Japan’s first 35mm focal-plane-shutter camera, dubbed the Kwanon, which was produced in prototype form in 1934.

The engineers who created the camera decided to name it after Kwannon, the Buddhist goddess of mercy, hoping the deity would share her benevolence as they pursued their dream to produce the world’s finest camera. The camera’s lens, called Kasyapa—after Mahakasyapa, a disciple of Buddha—also took its name from Buddhism. Additionally, the top portion of the camera body featured an engraving depicting the thousand-armed Kwannon.

In 1936, two years after the birth of the Kwanon and following much trial and error, Canon launched the Hansa Canon,* its first commercial 35mm focal-plane-shutter camera, thus embarking on the Company’s history as a camera manufacturer.

In 1959, Canon introduced its first single-lens reflex (SLR) camera, the Canonflex, followed in 1961 by the Canonet, an immensely popular rangefinder camera that took the market by storm, selling out an entire week’s worth of inventory in a mere two hours. Following these successes, the Company continued to lead the industry with a range of popular camera models, such as the F-1, a top-of-the-line 35mm SLR camera introduced in 1971, and the AE-1, introduced in 1976, which was the world’s first SLR camera equipped with a built-in microcomputer.

In 1987, following continued technological innovation, Canon launched EOS, the world’s first AF (autofocus) SLR camera to employ a fully electronic mount system. In 1995, EOS marked its entry into the digital era and the lineup continues evolving today. In 2012, the Company released the Cinema EOS System, a lineup of professional digital cinematography cameras and lenses realized through the culmination of various technological innovations centered on optical technologies developed since the Company’s founding. Since its introduction, the Cinema EOS System has contributed to expanding the horizons of visual expression.

Over the 80 years since the birth of the Kwanon camera prototype, Canon, supported by its wide user base, has continuously striven to realize camera and lens technologies to fulfill the Company’s never-ending ambition to create the world’s finest cameras. Leveraging the technologies and know-how it has acquired over its history, Canon will continue contributing to the development of the photographic and video imaging culture through its technologies and products designed to satisfy the expectations of a wide range of users.

Click here to open the rest of the article

Metabones Announces Canon EF Lens to Sony NEX Speed Booster ULTRA

Speed Booster ULTRA

Metabones announced their new Canon EF Lens to Sony NEX Speed Booster ULTRA adapter. The Speed Booster ULTRA sells for $649 and van be purchased at Metabones, where you’ll also find more information and details about the adapter.

Press release:

Sharper corners, less distortion, reduced vignetting 

New optical design:  advanced 5-element/4-group optical design incorporating ultra-high index tanatalum-based optical glass to achieve extraordinary optical performance with improved corner sharpness, distortion and reduced vignetting.

Like the revolutionary original Metabones Speed Booster announced in January 2013, the Speed Booster ULTRA has a magnification of 0.71x, and so it effectively reduces the crop factor of mirrorless cameras with DX-sized sensors, such as Sony E-mount and Fuji X-mount cameras, from 1.5x to 1.07x.  However, the new ULTRA design makes very effective use of exotic materials at the furthest limit of glassmaking technology, and as a result is well corrected for use with virtually all fullframe SLR lenses regardless of exit pupil distance. Thus, the Speed Booster ULTRA performs extremely well with professional-grade f/2.8 zoom lenses such as the 24-70mm f/2.8 and 70-200mm f/2.8 zooms by Canon and Nikon to produce 17-50mm f/2.0 and 50-142mm f/2.0 high-speed zooms, respectively.  Similarly, high-speed fixed focal length lenses such as a 50mm f/1.2 will be transformed into a 35.5mm f/0.9 lens with excellent contrast and resolution from the center all the way to the edges of the image. (More information can be found in the press release here)

Key Features
  • Increase maximum aperture by 1 stop.
  • Increase MTF.
  • Makes lens 0.71x wider.
  •  Advanced 5-element/4-group optical design incorporating ultra-high index tanatalum-based optical glass by Caldwell Photographic in the USA (patent pending).
  • Electronic integration of aperture diaphragm, controlled by or from the camera body.
  • Partial autofocus support for late-model (post-2006) Canon-brand lenses.
  • Powered by camera body. No external power source required.
  • High performance 32-bit processor and efficient switched-mode power supply.
  • The tripod foot is detachable and compatible with Arca Swiss, Markins, Photo Clam ball heads.

All available versions:

  • Metabones Canon EF-Emount Speed Booster Ultra – (Click here)
  • Metabones QBM-Emount Speed Booster Ultra – (Click here)
  • Metabones Contarex-Emount Speed Booster Ultra – (Click here)
  • Metabones OM-Emount Speed Booster Ultra – (Click here)
  • Metabones MD-Emount Speed Booster Ultra – (Click here)
  • Metabones FD-Emount Speed Booster Ultra – (Click here)
  • Metabones Alpha-Emount Speed Booster Ultra – (Click here)
  • Metabones Alpa-Emount Speed Booster Ultra – (Click here)
  • Metabones Nikon G-Emount Speed Booster Ultra – (Click here)
  • Metabones Leica R-Emount Speed Booster Ultra – (Click here)

Speed Booster ULTRA

[via SonyAlphaRumorsEOSHD]

Canon Announces Details Of Its Presence At Photokina 2014

 Photokina 2014

No rumor, just a press release. A virtual tour of the Canon experience and other Canon Photokina 2014 content will be available on Canon’s dedicated photokina website (language can be switched).

Experience and share photokina 2014 with Canon
United Kingdom, Republic of Ireland, 28th August 2014 – Canon today announces details of its presence at photokina 2014, unveiling its most interactive environment ever at the world’s largest photography and imaging show. Designed around helping photographers immerse themselves in the latest technologies, Canon’s programme at the show will offer visitors a digital imaging experience that highlights its industry leading range of products and services.
Canon’s stand at photokina 2014 will be dedicated to the journey of capturing a moment or memory. Within an open, free-roam environment, visitors will be invited to undertake shooting challenges, with experts on-hand to guide them along the way. The experiential event will go far beyond simple touch and try demonstrations, and instead provide the opportunity to truly experience the Canon range.The stand will also feature live presentation sessions with Canon’s world famous photography ambassadors. Presenters will include landscape and travel photographer David Noton, photojournalist and documentary filmmaker Ulla Lohmann, and action shooter Richard Walch, with each providing first-hand accounts of how Canon products help them to realise their individual visions. Furthermore, Canon Explorer Jörg Kyas will be taking on interactive challenges set by visitors – providing a unique way for enthusiasts to learn about new styles or techniques.In addition, Canon’s custom-designed platform for managing and sharing a world of images, irista, will be demonstrated, highlighting Canon’s dedication to furthering the capabilities of digital services. Visitors will also be able to browse Canon equipment and piece together their own ‘virtual kitbag’ using touchscreen tables placed around the stand.“photokina 2014 for us is about immersing customers in a world of exciting imaging possibilities,” said Alessandro Stanzani, Head of Consumer Imaging, Canon Europe. “We’re creating an experiential environment that will challenge visitors to think much more deeply about their photography. Our photokina presence will demonstrate the very best in product and service innovation as we encourage photography explorers to truly engage with the Canon brand.”To allow attendees the opportunity to retain their experience, Canon Live Pass RFID cards will be supplied to allow visitors to scan in at key points around the stand in order to create a souvenir site which is tailored to their interest areas, and to which they can refer after the show. Those not attending can keep up to speed via the official Canon Europe YouTube channel https://www.youtube.com/CanonEurope, where videos will provide a summary of each day’s events. Alternatively, the action can be followed live on Facebook at https://www.facebook.com/canonatphotokina or on Twitter at @CanonPhotokina / #CanonPhotokina. A virtual tour of the Canon experience and other Canon photokina content will be available on the dedicated photokina website www.canon.de/photokina.

Canon’s stand will be located in Hall 3.2.