Every year Interbrand ranks what they think are the 100 most important global brands. Well, Canon ranks 35th (last year: 30th), Nikon doesn’t even show up. Canon’s brand value is estimated in 10,989 million dollars. Although there are other brands in the list that are involved in the photographic business, Canon is the only major photo-gear manufacturer in the list. Others brands in some way involved in the photo business are: Samsung (rank 8), Sony (rank 46), Panasonic (rank 68), Adobe (rank 79). And the leader of the list? Well, it’s a manufacturer that builds one of the most popular cameras out there: Apple.

Interbrand also ranked the best “green brands”. Canon ranks on position 30. If you want to learn about their methodology click here.

About Canon they write:

Despite the yen’s volatility, the leadership of returning President Fujio Mitarai helped keep Canon steady through challenging times. This past year has seen a heady schedule of product launches, entry into new markets, and expansion of sales and manufacturing bases outside Japan. Since launching an entry-level digital SLR in 2003, Canon has become synonymous with the camera category. The high-end market continues growing, but the global market for compact digital cameras has collapsed as smartphones have become commonplace. Canon continues to innovate with products like the EOS M, employing a non-reflex operating system, as well as new additions to the PowerShot lineup and high-end, high-definition video cameras. The brand is also advancing into online photo management with Project 1709, a cloud-based service that promises deep social and product integration. To expand the imaging systems business domain, Canon also recently entered the growing retail photo printing business with DreamLabo 5000. In its core office business, Canon sees significant potential from the integration of Océ, made a wholly owned subsidiary this year, helping it become a leader in the printing industry. High-profile marketing campaigns and sports sponsorships, such as becoming the official partner of the IAAF World Athletics Series, help keep the brand top of mind with consumers. Still, with its core markets changing fast as technology advances and consumer behaviors evolve, Canon will need to increase its pace of innovation even more.

A round up of news

• Lightroom Tip: Speed Through Your Photo Editing – lightroomkillertips
• Double Up on Lightroom Adjustment Brushes – photofocus
• The Ultimate Trick for Working With Skies – lightroomkillertips
• Best circular polarizer filter: 5 top models tested and rated – digitalcameraworld
• This Tiny, Digital Toy Camera Is Fun, Affordable & Surprisingly Capable – designtaxi
• New Fluid-Filled Lens Combines the Best Traits from Human and Insect Vision – PetaPixel
• Which is the Best High-end HD Video Camera: Sony F5, Canon C300 or the Arri AMIRA? – wolfcrow
• Canon EOS M review – ‘‘safe’ starter option for anyone wanting a compact system camera – macworld
• Adobe’s Creative Cloud Surpasses 1 Million Subscribers – digitalphotobuzz
• The best photography documentaries to watch online for free – imaging-resource
• Quick Comparison: Canon 6D with 35 1.4 vs NEX-7/35 1.4 and Metabones Speed Booster – stevehuffphoto
• This Terrific Canon Ad Won The 2013 Emmy For Outstanding Commercial [THE BRIEF] – businessinsider
• How To Create A Textured “Dodge And Burn” Look In Seconds – fstoppers
• Humor: 10 Videos of People Using Their Gear in Strange and Silly Ways – PetaPixel

Canon UK press release:

Canon launches the Student Network to help students take their next step with imaging

United Kingdom, Republic Of Ireland, 23rd September 2013 – Canon today unveils a new program to help engage students in the world of photography. The Canon Student Network (CSN) is designed to help aspiring photographers studying photography or equivalent courses to take their next step with imaging and further develop their love of photography along with real world business advice.

The initial phase of the programme, which launches today, rolls out to 11 universities across the UK and Ireland and provides tailored experiences, opportunities and offers to help the students develop, as their course progresses.

The opportunities for students include experience events to find out what it is like to be a professional photographer such as “Shoot the Show” at London Fashion Week. There will also be events for those interested in most types of photography including sports, wildlife, portrait and wedding.

Education including tips, tricks and business advice from noted professional photographers via seminars around the country and online are also available along with unique offers. There is the opportunity to network with prospective companies and agencies to help establish contacts suitable for a working life in photography once they complete the course.

A headline photo competition, where the winner will have the opportunity to have their photo used as the main image within a major Canon campaign including print, outdoor and online advertising as well as in store, is a huge opportunity for any budding photographer.

The opportunities, benefits and training compliment and progress with the courses the students are studying. As the programme has been developed in partnership with the universities, it ensures the programme will be of benefit to the course work set and future employment prospects of the students.

Access is easy and free for eligible students. Those in first year simply need to be studying photography or equivalent course, within one of the initial 11 roll out universities and sign up to the free Project 1709 – Canon’s beta online imaging management system. Students in their second year will also be required to own a current Canon DSLR and lens. A course for students in their third year will be rolled out in the next academic year, there will be no extra requirement for students in order to join.

To sign up students need to register on http://www.canonstudentnetwork.co.uk/.