Canon press release:
Imagine, Create and Share With Canon’s Imaging Solutions at the 2014 Consumer Electronics Show
Company Unveils “Dreamers Welcome” Theme through Engaging Demonstrations, Creative In-Booth Displays and Interactive Social Media Contests
MELVILLE, N.Y., January 6, 2014 – At the Consumer Electronics Show (CES) in Las Vegas, January 7th -10th, Canon U.S.A., Inc., a leader in digital imaging solutions, will showcase its latest consumer and professional products through a theme of “Dreamers Welcome.” Attendees to the booth (#13304 in the Central Hall) will experience inspiring visual displays and interactive product demonstration areas that will inspire attendees to create and share in addition to learning from professional photographer speakers. Attendees will also have the opportunity to view several short films from “Project Imaginat10n,” Canon’s latest film festival inspired by user-generated photographs at the Project Imaginat10n Theater located in the booth, along with a gallery of images from the PIXMA PRO City Senses tour.
“Now more than ever, consumers are expressing and sharing their everyday moments through images. By using Canon’s high-quality imaging devices and intuitive Wi-Fi and cloud-based solutions, consumers can capture superb images and video to connect, share and print quickly and easily,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. “At CES, we’ve created an environment devoted to revitalizing imaging in a way that speaks to the Canon imaging culture and how we adapt to consumers’ diverse lifestyles by offering products that keep them connected and inspire them to share.”
The “Dreamers Welcome” theme will come to life through engaging in-booth demonstrations that highlight the power of the company’s wireless and cloud-enabled solutions. From mobile applications that allow select cameras to be operated remotely, to cloud technology that reinvents the way consumers print, the Canon booth at CES will showcase the creativity and convenience inspired by the company’s latest imaging devices. On display will be a variety of products including PIXMA printers featuring PIXMA Printing Solutions (PPS) app cloud-based technology, EOS DSLR cameras, PowerShot digital cameras, and VIXIA camcorders.
Adding to the overall booth experience, attendees can touch-and-try a range of Canon high-performance optics and cameras by entering an in-booth tower that features Canon’s full line of DSLR cameras and their Super Telephoto lenses including the EF 800mm f/5.6L IS. Also on display will be the latest professional video and Cinema EOS cameras, as well as large-format, professional photo and business printing solutions. Throughout the show, the Project Imaginat10n Theater will be showing short films from the Project Imaginat10n film festival and a highlight reel of spectacular footage shot and captured with the EOS 70D camera and Cinema EOS equipment as the Company looks to enable both consumers and professionals to tell their story through video as well as still images.
In addition, there will be an EOS 70D camera shooting gallery for guests to experience the capabilities of Dual Pixel CMOS AF, a technology found in the EOS 70D camera, and a section where they can unlock the images they capture by using the PPS-enabled PIXMA MG7120 printers. A photo gallery from PIXMA PRO City Senses, a three-city gallery series aimed at encapsulating an emotion and moment-in-time through the power of printed images, will also be on display.
Guests will have the opportunity to hear from industry-renowned photographers and cinematographers in the Canon booth throughout the show. Members of Canon’s Explorers of Light program such as Jack Reznicki, Bruce Dorn and Rick Sammon, will share their professional tips and techniques on various filmmaking and photographic projects.
Canon will also feature technical service demonstrations right in the Canon booth. Technicians will perform Canon Maintenance Service, which is designed to help ensure optimal condition and performance of Canon EOS Digital SLR cameras and EF lenses. The service will be performed for customers who won a sweepstakes that was conducted on Facebook® and Twitter in December. For more information on Canon Maintenance Service, including a list of eligible products, visit usa.canon.com/maintenance.
Show attendees can engage with Canon in real-time by interacting through social media activities. On Foursquare(r) and Facebook®, the first 15 fans to check-in daily will receive a Canon-branded T-shirt. Those who visit the booth are also invited to participate in a QR-quest by scanning up to 10 in-booth QR Codes to uncover and share a correct phrase via Twitter® and compete for one of 30 daily prizes. As well, a dedicated counter will display the engagement on Canon’s social media platforms – including Facebook, Twitter and YouTube® – in addition to the activity in the Canon Forums. Links to each social media platform are:
Twitter: @CanonUSAimaging dedicated CES hash tags: #CanonCES and #DreamersWelcome
Canon Forum: forums.usa.canon.com
For more information, please visit: www.usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012† and is one of Fortune Magazine’s World’s Most Admired Companies in 2013. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
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† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks or registered trademarks of their respective owners.
Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.
CES schedule of events are subject to change without notice.