Get Close With The Canon EF 400mm f/2.8L IS II Lens

The Canon EF 400mm f/2.8L IS II lens ad campaign was developed at Mohawk College, Hamilton ON, Canada, Art Director: Stephen Sandian. It appears the ads are trying to suggest you can get close to a subject without risk when using the EF 400mm. :-)

The EF 400mm f/2.8L IS II is a rather pricy lens, it sells for $11,500 ([shopcountry 112]). If this is too much for you, and you want to get close and intimate (at least photographically speaking) with bears and tigers, you can always rent the lens at borrowlenses.