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Counterfeit Consumer Electronics Continue To Fool Consumers (says Canon founded research)
Canon takes counterfeits seriously, they have a dedicated page where you can play to spot the fake.
Canon’s today press release:
Confidence Reigns, Counterfeit Consumer Electronics Continue To Fool Consumers
Research commissioned by Canon U.S.A. uncovers the counterfeit confidence trap in America
MELVILLE, N.Y., May 1, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, will unveil today the results of a 2013 Anti-Counterfeit Study it commissioned on U.S. consumers’ attitudes and perceptions of counterfeit consumer electronics in the U.S.i The study reveals that while counterfeit consumer electronics are a significant concern to U.S. consumers, most seem to be unaware of the full impact and risks of their purchase and use. The study revealed that consumers trust their instincts, but seem to lack the understanding of the possible safety risks and the true long-term costs of counterfeit consumer electronics.
According to the Department of Homeland Security, $145 million worth of counterfeit consumer electronics entered the U.S. in 2013.ii The research commissioned by Canon reveals, however, that while three out of every four consumers surveyed were concerned about counterfeit consumer electronics, only about one in two believed they can accurately identify counterfeit consumer electronics.