I appears the price for the new Sigma 50mm f/1.4 DG HSM Art, the lens Sigma wants to compete with the Zeiss Otus 55mm, may have been leaked.
Australian photo retailer CameraPro has the Sigma 50mm f/1.4 DG HSM Art available for pre-order at AU$ 1,499, about US$ 1,345. Note that CameraPro states that the “pricing listed is anticipation only, where final price and ETA are to be announced”.
If this price tag is reliable, then the Sigma 50mm f/1.4 will have a higher price tag than expected by most. However, a price tag that is still affordable, especially if you consider who Sigma wants to compete with.[via SR]