Super Bowl: An Army of Canon Lenses Help NBC Capture the Big Game

Thanks EdinaMN Guy.

Canon seems to still be the preferred lens manufacturer for professionals shooting sports.

From SVG Blog:

Live From Super Bowl LII: An Army of Canon Lenses Help NBC Capture the Big Game

The vendor’s onsite support team aims to ensure that they’re all ready for any shot

At Super Bowl LII, Canon lenses will be ubiquitous throughout NBC Sports’ game production. NBC is deploying almost exclusively Canon lenses — more than 60 in all — the only exceptions being for the specialty camera systems: the pylon cams at both end zones, four Sony HDC-4800 4K cameras, and a pair of SkyCam systems. However, it’s not just gear that Canon is providing in Minneapolis; it’s also a high level of onsite technical support.

“This one of the biggest shows of the year — or even multiple years — for a lot of people out here,” says Richard Eilers, national accounts sales director, ITCG Professional Products Sales Engineering Division, Canon USA. “And then you have a lot of them heading over to Korea on Monday [for the Olympics], so there is definitely a lot of stress surrounding these shows. It’s our job to take away the stress point from a technology standpoint. We just want to make sure that the lenses are well-dressed and ready to do any shot that might be asked of them.”

[…]

CPS on Hand Supporting Pro Clients in the Twin Cities

Canon Professional Services is also on-site in full force with CPS Director Elizabeth Pratt leading the way. CPS has deployed a massive amount of equipment in Minneapolis, stocking and loaning out anything from DSLR bodies and lenses to cinema EOS bodies and cinema lenses to pro clients in attendance at the game.

Canon also provides free loans of gear to the pro market base, as well as full photographic and cinema service and support. In addition, two techs are on hand to support sports clients utilizing Canon DSLR’s.

Read the report at SVG Blog.