A followup to the a recent report about Canon discontinuing the flagship EOS-1D X Mark III in favour of a mirrorless camera.
The statement about discontinuing the flagship came no less than from Canon’s Chairman and CEO, Fujio Mitarai. This led to speculations that Canon might discontinue all DSLR lineups. Fear not, they won’t.
Russian site PhotoWebExpo contacted Canon Russia for a clarification, and got this response (machine translated, emphasis mine):
Mr. Mitarai commented that the EOS-1DX Mark III will be the last of Canon’s flagship DSLRs as the company focuses on developing mirrorless cameras. This comment is correct. At the same time, some publications interpreted Mitarai’s words as meaning that Canon had officially announced the end of all of its SLR camera lines, however, Mitarai’s words were only about the flagship line of SLR cameras.
In an interview, Mr. Mitarai said, “Market needs are shifting towards mirrorless cameras at an ever-increasing pace. We are recruiting more and more people to follow this trend.” We will continue to bring both DSLRs and mirrorless cameras to the market – a discontinuation date for this model ( EOS-1D X Mark III ) has yet to be determined and will reflect customer needs and market prospects.
Glad to know there will be more Canon DSLRs. But what about the much beloved xxD lineup? Will there be a replacement for the EOS 90D?