Canon EOS-1D X Mark III Company’s Last Flagship DSLR, Exec Says

Yesterday a news about Canon broke over the Internet. Not only the source of the news wasn’t cited by the usual suspects, but it was also reported in a misleading way.

asobinet.com broke the news reporting an interview with a Canon exec, Canon’s Chairman and CEO Fujio Mitarai. In the interview. Mr Fujio Mitarai states that the Canon EOS-1D X Mark III will be Canon’s last flagship DSLR. The future belongs to mirrorless:

The market needs are acceleratingly shifting to mirrorless cameras. In line with this, we are steadily shifting people

However, that does not mean Canon will no longer produce DSLRs, as some sites want you to believe. From the interview:

Demand for beginner and intermediate SLR cameras is strong overseas, so we plan to continue development and production for the time being.

It doesn’t really come to a surprise that Canon will no longer produce a flagship DSLR, given all the efforts they put into mirrorless. The next Canon flagship camera will be the Canon EOS R1.