Industry News: Fujifilm X-T4 Announced (26MP, 5 axis IBIS, 4K@60, and looks good too)

Fujifilm X-t4

We love Fujifilm cameras, in particular the X-T lineup. A new one is here, it’s the Fujifilm X-T4.

Fujifilm X-T4 key features:

  • 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
  • X-Processor 4 Image Processor
  • 5-Axis In-Body Image Stabilization
  • DCI/UHD 4K at 60 fps, Full HD at 240 fps

Fujifilm X-T4 preorder at $1,699 at B&H Photo and Adorama and Amazon

Fujifilm press release:

Fujifilm launches mirrorless digital camera “FUJIFILM X-T4”

  • Capturing a precious moment with the world’s fastest 15fps shooting and quick AF as fast as 0.02 seconds
  • Incorporating high-performance in-body image stabilization in a compact and lightweight body
  • Capable of recording premium-quality video with ease
  • Catering to professional needs with the new high capacity battery that lasts approx. 500 frames per charge

Tokyo, February 26, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the mirrorless digital camera “FUJIFILM X-T4” (X-T4) in April 2020, the latest addition to the X Series of mirrorless digital cameras known for their compact and lightweight body and superior image quality based on the company’s proprietary color reproduction technology. The X-T4 delivers the world’s fastest* 15fps shooting and a high-speed AF performance as fast as 0.02 seconds. This will be a new flagship model, boasting the highest performance in the history of the X Series including the use of a five-axis in-body image stabilization (IBIS) mechanism that offers up to 6.5 stops of image stabilization.

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Canon vs Sony vs Fuji vs Nikon: Continuous 4K Video Shooting With Eye AF

Eye Af

Geek alert! A Canon vs Sony vs Fuji vs Nikon shootout on Eye AF performance.

Here is a 22 minutes video where Hidema Nakajima compares the Eye AF of various mirrorless cameras. To be more precise, he compares the Eye AF performance while shooting 4K video. The compared cameras are the Canon EOS R, Nikon Z 6, Sony a9, and Fujifilm X-T3.

Canon released firmware updates for the Canon EOS R and EOS RP that dramatically improved AF performance. More Canon EOS R Eye AF comparison reviews are here and here.

Camera News: Fujifilm X-A7 Officially Announced, 4K Video And Newly Developed Sensor

Fujifilm X-a7

Fujifilm X-A7 at a glance:

  • 24.2MP APS-C CMOS Sensor
  • UHD 4K and Full HD Video Recording
  • 3.5″ 2.76m-Dot Articulating Touchscreen
  • ISO 200-12800, Up to 6 fps Shooting
  • 117-Point Hybrid Autofocus System
  • Bluetooth and Wi-Fi Connectivity

Fujifilm announced the Fujifilm X-A7. Preorders are open at B&H Photo | Adorama | Amazon

Press release:

Fujifilm introduces the stylish “FUJIFILM X-A7” with newly-developed image sensor

– Equipped with AF capable of tracking a fast-moving subject and detecting face / eye at high speed and accuracy to capture every precious moment
– Producing high quality 4K video and sporting a large bright rear LCD monitor for excellent operability

Tokyo, September 12, 2019 — FUJIFILM Corporation (President: Kenji Sukeno) announced that it will launch the “FUJIFILM X-A7” (“X-A7”) in Autumn 2019, a new addition to the X Series of compact and lightweight mirrorless digital camera that deliver outstanding image quality with the company’s unique color reproduction technology.

Weighing just 320g*, stylish X-A7 carries a newly-developed 24.24MP APS-C sensor to deliver premium image quality with the company’s proprietary color reproduction technology. The sensor uses copper wiring to enable high-speed data readout, and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy. This enables AF tracking of a moving subject as well as Face / Eye detection AF with ease. The camera also records smooth 4K/30fps video and high-speed video, catering to the ever-growing need for high-quality video for use in Vlog** and other media.

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Viltrox Set To Announce Three Lenses For Canon EOS M (and Fuji X & Sony E)

Viltrox

Viltron will soon announce three new lenses for APS-C mirrorless systems.

The new Viltron lenses will be available for the Canon EOS M, Fuji X and Sony E systems. The lenses have autofocus, and are 23mm f/1.4, 33mm f/1.4 and 56mm f/1.4.

Viltrox 56mm f/1.4

viltrox
  • Aperture range: 1.4 – 16
  • 9 aperture blades
  • 9 groups, 10 glasses
  • Filter size: 52
  • Weight 290g

Viltrox 33mm f/1.4

  • Aperture range: 1.4 – 16
  • 9 aperture blades
  • 9 groups, 10 glasses
  • Filter size: 52
  • Weight 270g

Viltrox 23mm f/1.4

  • Aperture range: 1.4 – 16
  • 9 aperture blades
  • 9 groups, 10 glasses
  • Filter size: 52w
  • Weight 290g
[via Weibo Sino]

Last 12 Month’s Japanese Camera Market: Canon Top Dog But It’s Fuji Who Wins

BCNRetail posted the Japanese camera market shares from April 2018 to March 2019.

  • Canon did hold 37.3% of the overall camera market shares (fixed lens plus system cameras)
  • Nikon did hold 26,7% of the overall camera market shares
  • Sony did hold 13,1% of the overall camera market shares
  • Olympus did hold 6% of the overall camera market shares
  • Fuji did hold 5.8% of the overall camera market shares

Canon is still the top dog in the bunch. But things look differently when compared to the previous year:

  • Canon sold -1,3% cameras (units of sales)
  • Nikon sold -15% cameras
  • Sony sold -6,6% cameras
  • Olympus sold -13,8% cameras
  • Fuji sold +19,4% cameras

And an even more different picture is given by the overall value of camera sales:

  • Canon camera sales value dropped -11,4% 
  • Nikon camera sales value dropped -28,5% 
  • Sony camera sales value increased +14,5% 
  • Olympus camera sales value dropped -21,3% 
  • Fuji camera sales value increased +0,6%

Canon, Nikon and Olympus saw a huge drop in overall value of the sales. Fuji on the other hand is doing pretty good, having been able to sell 19.4% more cameras than the previous year.

[via Digicameinfo via Mirrorless Rumors]