More Mirrorless War Predictions (Fuji just a niche, Nikon underdog, Canon and Sony the big players)

Magic Lantern Mirrorless

Tony & Chelsea Northrup posted a 30min video where they analyse possible mirrorless market scenarios after Canon and Nikon will have released their upcoming full frame mirrorless cameras.

They say:

Nikon and Canon seem to be releasing full-frame cameras, and that changes EVERYTHING. Sony has had no competition for full frame mirrorless, can they survive a head-on fight against the two biggest camera makers? How will Panasonic, Olympus, and Fujifilm fare? And is Pentax even in the fight?

They are arguing that the battle will be between Sony and Canon, and they see Nikon as the underdog and Fuji occupying a niche (because Fuji has no full frame MILCs). For sure no other company has a technological advantage in the mirrorless field like Sony has. I’m a bit sceptical about Fuji occupying just a nice, since I believe their MILCs (and lens ecosystem) are state of the art. According to Northrups, Fujifilm will end up in the 4th place, after Sony, Canon and Nikon. Micro 4/3 as well as Pentax will disappear or count very little in the future.

[via Fuji Rumors]

Off Brand News: Fujifilm reports impressive 76,1% increase in operating income from imaging segment


Fuji released the 2017 Q3 financial report. The results are stunning: +15.6% revenue increase and +76,1% operating income increase. Not bad at all.

Fuji’s statement:

In the photo imaging business, overall sales increased due to favorable sales, especially in instant photo systems which enable users to enjoy on-the-spot printing of photos, such as the instax series and instax films in the Year-End shopping season. instax SHARE SP-3, smartphone printer, launched in November 2017, adopted the square format, popular for use in SNS. It advocates a new way of photo printing to boost printing demand among smartphone users. In the high-value-added printing businesses, sales expanded thanks to continued business growth from various services, including Wall Decor services that enhance the fun of decorating and displaying photographs by adding panels to the photographs and framing, the new COYOMI service for creating desktop calendars with favorite photographs, and the Year Album service that uses AI-based proprietary technology to automatically arrange the layout of a photo album.

In the electronic imaging field of the optical device and electronic imaging business, overall sales increased due to strong sales of FUJIFILM X-E3, which is achieving the most compact and lightweight body*, offering outstanding operational comfort and launched in September 2017, X Series such as FUJIFILM X-T20, FUJIFILM X100F which were launched in February 2017, FUJIFILM GFX 50S, a medium format mirrorless digital camera, adopting a big sensor (43.8mm by 32.9mm), and interchangeable lenses. In the optical device field, overall sales increased, reflecting the strong sales of various industrial use lenses such as lenses for and vehicle camera and projector, and MK lenses series were also launched as a new series of cinema camera lenses designed for recording video such as online video, whose market is expanding. Fujifilm announced 24x zoom lense UA24 x7.8BE in September 2017, achieving both small, lightweight body and 4K high-definition. With this introduction, Fujifilm has 8 4K broadcast camera lense products and is seeking to lead the field. * As of January 2017 in the X Series of mirrorless cameras equipped with a viewfinder

While most of the profit come from the successful Instax lineup, I guess it is at least to some degree also due to the fact that Fuji always gives the impression they really love their customers, for instance delivering firmware updates that add plenty of features. This is something we never see from Canon.

I always wished/hoped Canon would deliver a mirrorless lens ecosystem like Fuji did. But nope (so far).

[via Mirrorless Rumors and Fuji Rumors]

High resolution showdown: Fujifilm GFX vs Canon EOS 5DS R vs Pentax 645Z

eos 5ds

Canon EOS 5Ds R at a glance:

  • 50.6MP Full-Frame CMOS Sensor
  • Dual DIGIC 6 Image Processors
  • Low-Pass Filter Effect Cancellation
  • 3.2″ 1.04m-Dot ClearView II LCD Monitor
  • Full HD 1080p Video Recording at 30 fps
  • 61-Point High Density Reticular AF
  • ISO 100-6400; 5 fps Continuous Shooting
  • 150,000-Pixel RGB+IR Metering Sensor
  • User-Selectable Shutter Release Time Lag
  • Anti-Flicker Compensation

Can the full frame, 50MP Canon EOS 5Ds R hold up to medium format cameras, i.e. the Fujifilm GFX () and the Pentax 645Z ()? That’s what the folks at Fstoppers want to find out in the 13:30 minutes video below.

The EOS 5Ds R () is an interesting camera for photographers who need resolutions around 50MP and do not want to go medium format. In fact, the EOS 5Ds R is Canon’s foray into the medium format domain, with a full frame DSLR.


Techart announces Canon EF to Fujifilm GFX Smart Adapter


Techart EF-GFX adapter at a glance:

  • Support Autofocus for most Canon EF & Sigma EF lenses
  • Support Automatic Aperture control from Fujifilm GFX body
  • Support Lens Image Stabilisation (IS)
  • Transfer EXIF data to camera
  • Firmware upgradable via Micro USB plug
  • Aluminium finishing, brass bayonets and streamline design.
  • Powered by camera body

The Techart EF-GFX adapter can be pre-ordered, delivery is expected to start mid October, 2017.

Techart unveils the Canon EF lens to Fujifilm GFX 50S adapter with Autofocus & Aperture control

Guangzhou China, Sep 20, 2017 – The innovative adapter developer, Techart, who has previously launched the first autofocus adapter for manual lenses, has unveiled the world’s first Autofocus adapter for Canon EF lenses & Fujifilm GFX 50S camera. The Techart EF-GFX adapter provides autofocus function as well as in-body aperture control for using Canon /Sigma EF-mount lenses on the Fujifilm GFX body.

Techart has tested extensively on the modern Canon / Sigma EF-mount lenses in the market and found the autofocus performance on the GFX is satisfactory. Aperture of the lenses can also be adjusted on the camera by simply turning the command dial. The EF- GFX adapter currently supports AF-S mode for shooting and supports the lens Image Stabilization function (if applicable). Focal length and aperture data will also be saved into the adapter.

Techart is also working to unlock the AF-C and video-shooting feature. It is expected to be seen in future firmware release. The firmware of the adapter is user-upgradable and can be done by simply plugging the adapter into a computer via the Micro USB cable and running the update program.

The short flange distance of Fujifilm GFX 50S provides a perfect platform for adapting different mount lenses. Although not every one of the full frame EF-mount lenses has a big enough image circle to cover the GFX sensor, Techart EF-GFX adapter still opens up a wide range of lenses options for GFX users to consider.
Pricing and Availability

The Techart Canon EF – Fujifilm GFX Autofocus Adapter is currently available for pre- order at our official website ( The recommended retail price is USD 499/pc. Free shipping will be provided during the promotion period. Delivery will commence from mid Oct onwards. 1-year warranty is included.

[via Fuji Rumors]

A Bit of Everything

Above: How to Remove Sensor Dust in Adobe Lightroom- Sleeklens

Canon 1D X Mark II review part 1 – why superior colour means it’s game over for my Sony A7S II – EOSHD

Capturing the moment with Gali Tibbon – Canon UK

Travel photography: Capturing the unexpected with Dr. Chris Brown – Canon Australia

The Canon EOS M5: Creativity in a Compact Size – Rick Sammon/Canon Digital Learning Center

Expert tips for creative low-light shooting – Amateur Photographer

Fuji X-Pro2 and X-T2 User Review – My Journey from Canon to Sony to Fuji – Fuji Rumors

The shrinking camera sales will kill Canon-Nikon plans for a FF mirrorless? – Mirrorless Rumors

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