Tony & Chelsea Northrup posted a 30min video where they analyse possible mirrorless market scenarios after Canon and Nikon will have released their upcoming full frame mirrorless cameras.
Nikon and Canon seem to be releasing full-frame cameras, and that changes EVERYTHING. Sony has had no competition for full frame mirrorless, can they survive a head-on fight against the two biggest camera makers? How will Panasonic, Olympus, and Fujifilm fare? And is Pentax even in the fight?
They are arguing that the battle will be between Sony and Canon, and they see Nikon as the underdog and Fuji occupying a niche (because Fuji has no full frame MILCs). For sure no other company has a technological advantage in the mirrorless field like Sony has. I’m a bit sceptical about Fuji occupying just a nice, since I believe their MILCs (and lens ecosystem) are state of the art. According to Northrups, Fujifilm will end up in the 4th place, after Sony, Canon and Nikon. Micro 4/3 as well as Pentax will disappear or count very little in the future.[via Fuji Rumors]