Sigma CEO Says Canon RF Mount Lenses Are A Possibility (but for the time being too much demand)

Sigma 14-24mm F/2.8 DG HSM Art Kazuto Yamaki

Sigma’s CEO Kazuto Yamaki revealed somewhat what his company’s plans are in regard to the Canon RF and Nikon Z mounts.

In an article he wrote for ICAN Management Review, Kazuto Yamaki talks about Sigma and how the company evolved over the years. He also reveals some bits about future Sigma lenses for the Canon RF mount and the Nikon Z mount. In a paragraph titled “The future lies in passion“, he writes:

It’s true that the photography market has been systematically shrinking for years – in keeping with more and more people simply using smartphones to make photos and videos. Less cameras sold also means less potential customers interested in buying a lens, which is why our short‑term strategy indeed involves a possibility of introducing lenses with new mounts – to such photography systems as Nikon Z or Canon EOS R. So far, however, the number of orders for our lenses is still above our manufacturing capacities, and especially the capabilities of our R&D department.

To me the statement above means “we will make RF mount lenses for sure but we can’t barely hold up with demand for our other lenses”. Hopefully they can start soon because Sigma lenses are a lot of bang for the bucks.

About the photography market:

Photography market is indeed getting smaller – but it won’t be getting smaller infinitely. According to our estimations, it will reach its minimal size next year, in 2021 – and since then it will stay pretty stable. I would compare the ultimate size of this market to the level of camera sales in times of traditional photography, before the great digital revolution. The true number of passionate people, who want to make photos with high‑quality cameras and lenses is now – and was then – probably very similar.

Mr. Kazuto Yamaki is a remarkable personality, and we recommend you read his thoughts in the article at ICAN Management Review.

[via DPReview]

More Third Party Lenses Coming To The Canon EOS M: Sigma 16mm, 30mm, and 56mm F/1.4 DC DN Contemporary

Sigma

Sigma announced they will port three f/1.4 lenses to the Canon EOS M system, the Sigma 16mm, 30mm, and 56mm F1.4 DC DN Contemporary lenses

Sigma press release:

Sigma Ships Its F1.4 Mirrorless Trio Contemporary Lenses in Canon EF-M Mount

Ronkonkoma, NY – October 4, 2019 – Sigma Corporation of America, a leading camera, photography lens, cine lens, flash and accessories manufacturer, today announced that its 16mm F1.4 DC DN Contemporary ($449 USD), 30mm F1.4 DC DN Contemporary ($339 USD), and 56mm F1.4 DC DN Contemporary ($479 USD) lenses are now shipping in Canon EF-M mount.

Key Features and Benefits of the F1.4 Mirrorless Trio
Sigma’s F1.4 Mirrorless Trio, 16mm, 30mm, and 56mm F1.4 DC DN Contemporary lenses, all benefit from a fast aperture of F1.4 to achieve sufficient amount of bokeh and admirable brightness even with APS-C size cameras which tend to have smaller bokeh effects compared to 35mm full size systems. Their compact and lightweight body is perfect for daily use as they cover the range from true wide angle to normal to portrait. Stepping motors ensure smooth, swift, quiet, autofocus for both still and video capture. In addition to Canon M-mount, these products are available for Sony E-mount and Micro four thirds camera systems.

For full product details and technical specifications, please refer to the official press release here.

See the M-Mount F1.4 Mirrorless Trio at PhotoPlus 2019
In addition to Sigma’s full lens lineup, attendees to the 2019 PhotoPlus Expo in New York City can see the all new Sigma 16mm, 30mm, and 56mm F1.4 DC DN Contemporary lenses in M-mount on Sigma booth #837.