The History of Canon’s CINE-SERVO 50-1000mm T5.0-8.9 Lens (video)

At a glance:

• Covers up to Super 35mm Sized Sensors
• 50 to 1000/75 to 1500mm Zoom
• ENG-Style Zoom, Focus, Iris Servos
• For Broadcast or Cinema Shooting Styles
• 180° Focus Ring with Knurled Grip
• Double Focus Markings in Feet and Meters
• Detachable Drive Unit
• Zoom Speed: 1.5 to 180 Seconds
• Programmable Zoom, Focus, Iris Positions
• 11-Blade Aperture Design

We are talking about a lens that costs $70.000, the Canon CINE-SERVO 50-1000mm T5.0-8.9 (available in EF and PL mounts).

Cinematographer/filmmaker Ivo Norenberg approached Canon in 2010 with a request for an extreme lens. He challenged Canon to produce a long zoom 4K Super 35mm lens tailored to the diverse needs of wildlife video production.