The Tokina AT-X 24-70mm f/2.8 PRO FX lens has been announced and is available for pre-order at B&H Photo | Adorama. Price is $999 and availability is expected in August 2015.

Specifications:

Press release:

Kenko Tokina USA, Inc. is excited to announce the new Tokina AT-X 24-70mm F/2.8 PRO FX lens designed for use with Canon and Nikon full-frame sensor DSLR cameras.

Tokina’s latest addition to its family gives full-frame photographers a 24mm wide-angle to 70mm moderate telephoto lens with a fast F/2.8 aperture at an affordable price.

The new groundbreaking proprietary optical design uses three precision molded all-glass aspherical lens elements to achieve excellent contrast, sharpness, and corrects for spherical aberrations. One of these elements is very special and difficult to manufacture. G09, is made from Super-Low Dispersion (SD) glass and is a large sized aspherical element.

These lens elements also yield even illumination across the whole image sensor.

The Tokina 24-70MM lens also uses three SD (super-low Dispersion, “FK01” and FK03”) glass elements in the rear groups to control chromatic aberrations.

All these specialized lens elements work in consort to yield maximum resolution to match the 50-megapixel DSLR cameras entering the market.

The fast constant F/2.8 aperture makes viewing and auto focusing possible in very low light situations while keeping some flexibility for setting the shutter speed.

In addition to excellent optics, the lens incorporates a fast moving SDM (Silent Drive-Module) motor to greatly reduce AF noise making it one of Tokina’s quickest and quietest auto-focusing lenses to date.

Tokina’s exclusive One-touch Focus Clutch Mechanism allows the photographer to switch between AF and MF simply by snapping the focus ring forward for AF and back toward the lens mount for manual focusing. The lens is also designed to stand up to the rigors of daily use by photographers in a wide variety of shooting conditions and environments.

Canon U.S.A. Soars To New Heights As It Sponsors The Albuquerque International Balloon Fiesta®

Colorful Balloons Create Vivid Imagery in Bright New Mexico Sky that Inspire Visitors to Capture Dreamlike Moments with Canon See Impossible

MELVILLE, N.Y., JUNE 23, 2015 – Filling Albuquerque’s skies for a picture perfect moment, Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that it is the Presenting Sponsor for the Albuquerque International Balloon Fiesta, a world-renowned attraction and destination from Oct. 3-11, 2015 in Albuquerque, New Mexico. As part of the sponsorship, Canon will present the Opening Day Mass Ascension that highlights the launch of 550 colorful hot air and gas balloons. The Company will also present the spectacular Night Magic™ Glow, where balloons light up the night sky on the second Saturday of the Balloon Fiesta. To mark the beginning of this significant three-year sponsorship, a Canon See Impossible balloon will fly through the sky.

“We are thrilled to have Canon come onboard as the Presenting Sponsor. We look forward to this partnership creating exciting opportunities for our guests and community,” said Balloon Fiesta board president, Mike Rice.

As the Official Imaging Company of the Balloon Fiesta, Canon will host hands-on activities to allow attendees to experience the wide array of its photographic and printing products, and will provide educational experiences to help attendees see impossible and capture photos and videos like never before. Additionally, Canon is collaborating with the Albuquerque International Balloon Fiesta to present the Cindy Petrehn Memorial Photo Contest, where attendees can share and submit their favorite photographs of the luminous event.

“As one of the most photographed events in the world, being the presenting sponsor of the Albuquerque International Balloon Fiesta is a natural fit for us,” said Eliott Peck, senior vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A., Inc. “Our sponsorship is a testament to our commitment to the local Albuquerque community and our customers. Through this initiative, we want to inspire hundreds of thousands of attendees to showcase their creativity and learn how the right tools can help preserve memorable moments for years to come.”

For more information about how consumers are inspired with Canon See Impossible, visit: seeimpossible.usa.canon.com.