Canon press release:
Pushing Visual Boundaries Deep Under the Sea, On Land and Up into Space, Canon U.S.A. Unveils New “Canon See Impossible” Videos
Two New Videos, “See Beyond Darkness” and “See the Light” Highlight Rare Biofluorescent Turtles, Bioluminescent Creatures Under the Sea, the Aurora Borealis and More
MELVILLE, N.Y., June 5, 2017 – Expanding viewers’ horizons through technology, Canon U.S.A., a leader in digital imaging solutions, is pushing its creative boundaries with two new “Canon See Impossible” videos that celebrate Canon’s commitment to making the seemingly impossible possible. Available for viewing now on the Canon U.S.A.website, these two new videos – “See Beyond Darkness” and “See the Light” – showcase the capabilities of Canon imaging technology which enables researchers, professional photographers, cinematographers and enthusiasts to shoot impactful clear and crisp imagery, even when masked in darkness due to extremely low-light conditions.
“See Beyond Darkness”
In “See Beyond Darkness,” the impossible assignment for Director of Photography Andy Casagrande was to record images of a rare biofluorescent turtle found only in the remote, unspoiled reefs of the Solomon Islands. The low-light capabilities of Canon’s ME20F-SH Multipurpose Camera and EOS-1D X DSLR camera enabled researchers to capture vivid images without disturbing the natural environment.
“To have Canon step in and facilitate an expedition like “See Beyond Darkness” is incredible. It’s the perfect marriage of cinema and science,” said Casagrande. “When you pair those two together, the opportunities are endless. You can inspire the world to care about the planet.”
“This technology allows us to see things that are beyond human perception. We’re seeing creatures and coral and turtles that we never knew existed,” said Klaus Obermeyer, Director of “See Beyond Darkness.” “We always knew the underwater world is something mysterious, but when you’re taking a camera in that can see in the dark, it’s truly, truly a rare opportunity.”
“See The Light”
In “See the Light,” Canon’s technology captured the beauty of bioluminescent creatures under the sea, the grandeur of the extremely difficult-to-photograph Aurora Borealis (Northern Lights), and the wonder of the earth from far above it.
Each video cinematically illustrates Canon’s dedication to developing leading-edge technology that can provide creative thinkers the tools needed to teach, show, and capture for the world some of its most unexplored locations. The technology used by Canon to create these videos takes viewers to seemingly impossible dark places that were previously beyond what the human eye could see and technology could perceive. Specifically, the remarkable advancement in low-light technology found in the Canon ME20F-SH Multi-Purpose camera plays a feature role in the two new videos. Furthermore, Canon’s EOS C300 Mark II, ME20F-SH, and EOS C500 were used to capture all of the imagery in “See The Light.”
“Canon is proud to create products and technologies that support its customers in pushing the limits of what’s possible,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “It is our responsibility to our customers and our planet to look beyond today and imagine a better tomorrow.”
To view these videos as well as a gallery of still images and behind-the-scenes videos, please visit: https://www.usa.canon.com/internet/portal/us/home/explore/see-impossible/create/see-the-light for “See the Light” and https://www.usa.canon.com/internet/portal/us/home/explore/see-impossible/create/see-beyond-darkness for “See Beyond Darkness.”
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016.† Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact email@example.com.
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† Based on weekly patent counts issued by United States Patent and Trademark Office.
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