I do not know this guy but with this decision he seems very clever to…
In their recent Q2 2022 financial results, Canon added a Q&A file to the documentation. Some interesting insights can be found.
From Canon’s Q2 2022 Q&A (emphasis mine):
Q1. What is your outlook for the external environment in 2023 and the sustainability of your growth going forward?
A1. Even if production around the world recovers smoothly, it will probably take around a year for the inflation caused by the shortage of goods, which arose from supply-chain disruptions etc., to subside naturally. We expect to continue growing as we have transformed our business portfolio and will actively invest to further enhance our products[…]
Q5. What is your outlook for the camera market going forward? Additionally, will you continue to offer both Mirrorless and DSLR cameras?
A5. The camera market has largely bottomed out at its current size. Going forward, we expect the professional and advanced amateur segment to expand further and that products will become more highly developed. Accordingly, we expect the overall market to grow from now on. As for DSLR cameras, we will continue to supply products as long as there is demand