Canon published their investor relations documents. All is good, Canon is not yet doomed and…
Canon Announces Development Of RF-S 7.8mm F4 STM Dual Lens For EOS R7
Canon press release:
Canon Developing New RF-S 7.8mm F4 STM Dual Lens for EOS R7 Camera for Recording Spatial Video For Apple Vision Pro
MELVILLE, N.Y., June 10, 2024 — Canon U.S.A., Inc. today announced that its parent company, Canon Inc. is developing the RF-S 7.8mm F4 STM DUAL lens for its popular EOS R7 camera1, enabling users to capture life’s most precious moments in spatial video, and then relive those memories on Apple Vision Pro. The new STM DUAL lens is the latest addition to Canon’s EOS VR System lineup, and will be available later this fall2. Canon is the first3 camera manufacturer to introduce a dedicated, interchangeable lens that enables pro users to capture stunning spatial video to experience on Apple Vision Pro.
With the RF-S 7.8mm F4 STM DUAL lens, videographers can record gorgeous spatial video even in the most challenging lighting conditions. After capturing video with the interchangeable lens, the EOS VR Utility app transforms the video captured from the camera to spatial video, which viewers can enjoy on Apple Vision Pro.
The RF-S 7.8mm F4 STM DUAL lens features a field angle that is similar to a person’s field of view, which enables videographers to naturally capture memorable moments. The lens is also equipped with a high-speed autofocus mechanism, so users of all levels can record amazing spatial video.
Canon launched the EOS VR System for capturing immersive and VR video in 2021, and since then has met the needs for video production in diverse fields including entertainment, tourism, and education. The EOS VR System features dual lenses and utilizes the left and right lenses to produce beautiful content with incredible depth and dimension. To streamline the video production workflow, the light entering from the respective lenses is recorded on a single CMOS sensor, which eliminates the need for camera position adjustments or synchronization prior to shooting, or the need for piecing together footage after filming.
The RF-S7.8mm F4 STM DUAL lens is the latest example of how Canon is continuing to meet the creative needs of pro users who strive to produce stunning immersive video as they explore new ways of storytelling.
About Canon U.S.A. Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29.4 billion in global revenue, its parent company, Canon Inc. as of 2023 has ranked in the top-five overall in U.S. patents granted for 38 consecutive years†. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.
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† Based on weekly patent counts issued by United States Patent and Trademark Office.
Specifications and availability are subject to change without notice.
1 As of the release date of the RF-S7.8mm STM DUAL lens, the only compatible camera is the EOS R7 (released in June 2022). Requires a firmware update scheduled for release at the same time as the lens.
2 Between September 21, 2024, and December 20, 2024.
3 As of June 10, 2024.