Canon Celebrates 12th Consecutive Year at Number One in the Global Interchangeable-Lens Digital Camera Market
United Kingdom, Republic of Ireland, 26 March 2015 – Canon Inc. today announces that the company is celebrating a 12th year as the global number one in terms of volume within the interchangeable-lens digital camera¹ market.
Canon’s run as market leader began in 2003², a time when digital SLR cameras were still very much in their infancy, and coincided with the launch of the company’s ground breaking EOS 300D. Offering consumers a compact, lightweight design at a competitive price, the EOS 300D was a true innovation and set the stage for Canon’s growth in the digital SLR market. Since then, Canon has continued to challenge and innovate and has launched a host of industry defining products, including the EOS-1D series for professional users, and the EOS 5D series, which paved the way for digital SLR video recording thanks to its full-frame sensor employing a video-capture function.
More recently, in October 2014 Canon launched the EOS 7D Mark II for advanced-amateur users, which has garnered high acclaim for its fast continuous shooting speed of 10 frames per second and superior autofocus performance. The range was further bolstered in February of this year with the introduction of five new camera models. The new line-up includes the EOS 5DS and 5DS R, which boasts the world’s highest pixel count among 35 mm full-frame sensor digital SLR cameras³; the EOS 760D and EOS 750D – two entry-level digital SLR cameras; and the EOS M3 – a digital compact-system camera which offers a premium performance for enthusiast photographers.
Furthermore, Canon recently⁴ celebrated an impressive lens-manufacturing milestone with the production of its 100 millionth EF-series interchangeable lens for EOS cameras. Canon’s extensive EF lens-series line-up, which currently comprises a total of 97 models⁵, is a particularly strong offering, opening up EOS users to a wide spectrum of imaging possibilities and helping them create rich, diverse photography as they explore and capture the world around them.
From the EOS 300D right up to the EOS 7D Mark II and recent 2015 unveilings, it is Canon’s impressive camera line-up and dedication to progression that has kept the company ahead of all rivals over the last 12 years – reaffirming it as an industry defining company which shapes trends and meets consumer needs head on.
¹ digital SLR and compact-system cameras
² Based on Canon research
³ As of February 6, 2015, based on a research by Canon
⁴ April 2014
⁵ Includes EF Cinema Lenses