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Canon Launches RAISE, An AI-Integrated Online Photo Community

Canon Launches RAISE, An AI-Integrated Online Photo Community

Unstoppable Canon. After finally putting a serious dent into the mirrorless market with their EOR R system, they are tackling the lucrative market of online photo communities. Welcome RAISE.

An Adobe Lightroom plugin version of RAISE, which is compatible with Adobe Lightroom Classic CC, is currently scheduled to be released next month. This will further enhance the usability of the RAISE features such as auto-tagging images within a user’s Lightroom library through RAISE collections in the platform. RAISE will be showcased at WPPI 2019 at Canon booth #121. 

Press release:

Canon U.S.A. Launches RAISE, Its First Online Photo Community

New AI-Integrated Platform Can Help Photographers Advance Their Craft, Save Time with an Improved Workflow as well as Easily Organize and Share Their Photos

MELVILLE, NY, February 27, 2019 – In 2017, approximately 1.2 trillion photos were taken; turning millions of people into prolific photographers1, who are spending a tremendous amount of time arranging and searching through their library of photos. To help photographers streamline their workflow and continually improve their craft, Canon U.S.A., a leader in digital imaging solutions, today announced the company’s first online photo-community platform – RAISE. This new platform utilizes artificial intelligence (AI) to help photographers organize and categorize their photos through auto-tagging. 

Features and benefits of RAISE include: 

  • Organize – Through the use of Canon’s AI engine, photos uploaded to the platform can be auto-tagged through category and subject tags, as well as photo-centric tags such as the composition, style, emotion and color. Users can upload high-resolution JPEG images to the platform and all photographers retain ownership of all images uploaded to RAISE.
  • Explore – Photographers can receive insights from the RAISE community to learn and help improve their skills to step-up their photography. They can also draw inspiration from the platform with a feed personalized for them based on their own uploaded photos, tags and preferences.
  • Share – Photographers can create Collections within RAISE to privately share with current and prospective clients as well as loved ones, who may not be a part of the RAISE community. A photographer’s work can also be shared publically within the community to receive recognition as well as photo-centric compliments from other photographers, like “great lighting,” beautiful composition,” etc.

An Adobe Lightroom plugin version of RAISE, which is compatible with Adobe Lightroom Classic CC, is currently scheduled to be released next month. This will further enhance the usability of the RAISE features such as auto-tagging images within a user’s Lightroom library through RAISE collections in the platform. 

“Creativity is born from community – from collaboration with like-minded individuals,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “With RAISE, we are building that community for photographers. Through this new platform, photographers from all different professional backgrounds and skill sets can come together to share their talents and connect with others in the community. Simply put, we hope RAISE will inspire the next generation of photographers to RAISE the bar and propel their creativity to new heights.”

The new platform along with Canon’s latest solutions will be showcased at this year’s Wedding Portrait & Photography Show (WPPI) in Las Vegas from February 27 – March 1 in the Canon booth #121. 

For more information about RAISE and/or to join the community, please stop by the Canon booth at WPPI or visit, raise.usa.canon.com.

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