skip to Main Content

Canon USA Partners With Ron Howard’s New Film RUSH

Want to win a Canon EOS 70D kit?

Canon will launch RUSH: The Photo Contest, a two-week photography challenge on Canon’s Facebook page, now live. Playing off the speed of the film, the user-generated photo contest asks participants to complete ten various photo-based challenges within specific time parameters (e.g., “You have one hour to shoot for the theme: Dedication. Go. Long Live the Rush.”) Each photo challenge winner will win a $250 online store credit to be used at the Canon Online Store, and Ron Howard will select one Grand Prize Winner to receive a Canon EOS 70D EF-S 18-135mm IS STM Camera Kit. Please see www.bit.ly/18iuwtA for the Official Rules. The contest will live on www.Facebook.com/CanonUSA.

A set of Canon cameras was used to shot the speed scenes of the film, among them the Canon EOS C300 (B&H | Adorama). and EOS 5D Mark III (price & specs).

Canon USA press release:

Canon U.S.A., Partners With RUSH, The New Film From Two-Time Academy Award® Winner Ron Howard

Canon Launches RUSH: The Photo Contest, a Photography Challenge with Time Parameters

MELVILLE, N.Y., October 17, 2013 – Canon U.S.A., Inc., a leader in digital imaging solutions, has expanded its relationship with two-time Academy Award®-winning director Ron Howard for his recently released film from Universal Pictures, RUSH, which builds upon the imaginative ways that Canon products are used in Hollywood. RUSH hit theaters in Los Angeles and New York City on September 20, and it arrived across the country on September 27.

As a partner on RUSH, Canon’s variety of cameras and lenses were utilized to film the epic action-drama. The Canon brand is also organically integrated throughout the film, which powerfully depicts Formula 1TM racing in the 1970s, when Canon was a sponsor of racetracks and the drivers. A number of Canon cameras were used in filming RUSH, including the Canon Cinema EOS C300 and Canon EOS 5D Mark III Digital SLR camera.

Howard (A Beautiful Mind, Frost/Nixon) teamed once again with two-time Academy Award®-nominated writer Peter Morgan (Frost/Nixon, The Queen) on RUSH, a spectacular big-screen re-creation of the merciless and legendary 1970s Formula 1TM rivalry between gifted English playboy James Hunt (Chris Hemsworth of The Avengers, Thor) and his disciplined Austrian opponent, Niki Lauda (Daniel Brühl of Inglourious Basterds, The Bourne Ultimatum).

Engaging consumers further, Canon will launch RUSH: The Photo Contest, a two-week photography challenge on Canon’s Facebook page, now live. Playing off the speed of the film, the user-generated photo contest asks participants to complete ten various photo-based challenges within specific time parameters (e.g., “You have one hour to shoot for the theme: Dedication. Go. Long Live the Rush.”) Each photo challenge winner will win a $250 online store credit to be used at the Canon Online Store, and Ron Howard will select one Grand Prize Winner to receive a Canon EOS 70D EF-S 18-135mm IS STM Camera Kit. Please see www.bit.ly/18iuwtA for the Official Rules. The contest will live on www.Facebook.com/CanonUSA.

“When working on RUSH, it was a natural fit to partner with Canon as they enable creativity among all artists with their advanced camera and lens technology,” said Howard.

Canon’s relationship with Howard began in 2011 with Project Imagin8ion, the first photograph contest in history to inspire a short film. The next iteration, Canon’s Project Imaginat10n proves Howard’s own words: “We’re all creative,” enlisting celebrity directors across different disciplines to direct short films based on consumer submitted photographs. Eva Longoria (Golden Globe Nominated and SAG Award winning actress), Jamie Foxx (Academy Award®-winning actor), Biz Stone (co-founder of Twitter), Georgina Chapman (designer and co-founder of Marchesa) and James Murphy (founder of LCD SOUNDSYSTEM) all directed short films inspired by ten consumer photographs earlier this year.

Behind the scenes of the Project Imaginat10n films can be seen at www.imagination.usa.canon.com

Back To Top

Notice

This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy.
By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.