Are $999 the price for the upcoming Sigma 50mm f/1.4 DG HSM “Art” lens?
The price for the Sigma 50mm f/1.4 Art showed up at Australian retailer DigiDIRECT, where the lens can be pre-ordered. But there is more. On DigiDIRECT’s Facebook page there are some interesting statements:
You’ve waited patiently and now it’s almost here! We’re super stoked to announce that we are taking pre-orders for the incredible new Sigma 50mm f1.4 ART series lens. The very first batch is expected to arrive in small quantities in June this year.
Final RRP in Australia is $1099. We are currently offering our advertised price on all preorders that we receive.
There has been another “price leak” before, but this one could be the real thing. 1099 AUD are roughly $999. If this is the price of the Sigma 50mm f/1.4 DG HSM “Art” then it would be an extremely competitive price for a lens that aims to play in the same league as the Zeiss Otus 55mm f/1.4, which is a $4000 lens.
As much as this appears to be a serious product page and not a mistake or else, there is one small thing that puzzles me a bit. If you look at the pic on top you see that it shows $999 (AUD) as the price, and on the right of it the strikethrough price of $1099. So, a lens that has yet to ship is already discounted? Note also that on the FB page it’s AUD 1099 that are mentioned.
A few days ago also Sigma Bielorussia posted a price suggestion ($790) for the Sigma 50mm f/1.4, but soon replaced it saying that the price will be known after the 11th of April (see pic below).
Sigma Bielorussia says the price will be known after April 11
US$ 999 for the Sigma 50mm f/1.4 Art lens, what do you think?
All post about the Sigma 50mm f/1.4 Art here.
[via Sigma Rumors
Product description after the break.