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EISA Awards Assigned, Everyone Wins, Canon Too (EOS R5 & RF 100mm f/2.8L Macro)

Eisa Awards

EISA awards have been assigned. And as usual almost everyone in the industry got one. Canon got two.

Canon got EISA awards for the Canon EOS R5 and the Canon RF 100mm f/2.8L IS Macro lens.

Regarding the Canon EOS R5, the EISA folks says:

Canon’s highly-specified mirrorless all-rounder is feature-filled and built to last. It produces extremely sharp, high-resolution 45-million-pixel images, while being capable of recording both 8K and 4K video. It also boasts a high-speed, high-precision Dual Pixel CMOS AF II autofocus system, up to 8 stops of in-body image stabilisation, and high-speed continuous shooting at up to 20fps. The AI-based subject-recognition system is capable of detecting and tracking human eyes, faces, and bodies, as well as those of some animals. Combine these features with its robust build and superb handling, and there is probably no assignment that the R5 cannot take care of.

Regarding the Canon RF 100mm f/2.8L IS Macro:

While most manufacturers have built up their full-frame mirrorless lens ranges by replicating their most popular SLR designs, Canon has consistently been more imaginative. Its new RF-mount 100mm f/2.8 offers the highest magnification ratio of any autofocus macro lens, at 1.4x, allowing users of its EOS R-system cameras to fill the frame with a subject measuring just 26x17mm. It also gains a new spherical aberration control ring that adjusts the smoothness of blur in either the foreground or background. Together, these two innovations promise to open new avenues of creative expression for close-up photography.

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