skip to Main Content

Leading Manufacturer Reaffirm Their Commitment To Photokina 2020

Photokina 2020 Coronavirus

Photokina 2020 released a (German) press release where some big players in the industry reaffirm their commitment to the “leading exhibition” in the photography industry.

Canon will be present at photokina 2020. Nikon, Olympus and Leica already released press releases where they explain why they are not present at photokina 2020.

Go Tokura, Chief Executive Officer Image Communication Business Operations at Canon states:

With the imaging industry at a significant turning point, we expect photokina to fulfill its role as the leading exhibition in the global photographic and imaging industries. Canon is pleased to announce new products at photokina, contributing to the industry’s success.

So, Canon “is pleased to announce new products”. Expect the EOS-1D X Mark III and maybe a new EOS M and a new EOS R camera.

The machine translated photokina 2020 press release is after the break.

photokina 2020: A visit to the motherland of imaging

Since 1963, the town twinning between Cologne and Kyoto exists, it is characterized by a lively exchange of sport to art and culture. Economic relations are also close: The state of North Rhine-Westphalia with Cologne as the largest metropolis has long been one of Europe’s most important locations for Japan. Over 600 companies have settled here. Also the photokina is an integral part of the good connection to Japan. A delegation from the city of Cologne, Koelnmesse and the Photographic Industry Association (PIV) once again confirmed this connection during a visit to Tokyo.

Cologne Mayor Henriette Reker, Koelnmesse’s CEO Gerald Böse, and PIV Chairman Kai Hillebrandt were warmly welcomed by Ambassador Ina Lepel and high-ranking company representatives at a festive reception at the German Embassy in Tokyo. Also in attendance were many Japanese imaging professionals who are looking forward to a big year in 2020: The Olympic Games are taking place in Tokyo, and thanks to outstanding photography and film technology, people around the world will be able to experience them first-hand. Many millions of snapshots and selfies of viewers and athletes will go around the world in the social media. This is made possible by the achievements of the Imaging, whose latest developments will be seen shortly before the start of the Olympic Games at the photokina in Cologne.

Manufacturers again promise novelty fireworks at photokina
In a personal discussion with top exhibitors of photokina, they confirmed their commitment to photokina 2020.

“For many years, photokina has been the ideal platform for us to showcase our product innovations.” The imaging industry is currently facing major changes and challenges, and in 2020 we will come to Cologne with great expectations for the new photokina format look forward to working with great innovations, “said Yosuke Yamane, Director of Smart Life Network Business Division at Panasonic.
Go Tokura, Canon’s chief executive officer, Image Communication Business Operations, said, “With the imaging industry at a major turning point, we expect photokina to fulfill its role as the leading exhibition in the global photographic and imaging industries photokina to introduce new products and thus contribute to the success of the industry. “

Yosuke Aoki, Senior General Manager of the Marketing Division at Sony Imaging Products & Solutions, shares this positive expectation: “Sony is excited to be part of photokina again next year, with photokina 2020 giving us the opportunity to showcase our latest innovations maintain a direct dialogue with all digital imaging enthusiasts, and Sony looks forward to seeing you all in Cologne. “

Dynamic market development requires a dynamic trade fair platform
For Gerald Böse, CEO of Koelnmesse, backing from the motherland of imaging is indispensable for the success of photokina: “Japanese companies have significantly shaped the development of imaging technologies, as they have for almost 70 years, the leading industry trade fair, the photokina, coin. Together we have mastered a variety of challenges during this time, because the enthusiasm for pictures is unbroken. At the moment we are facing big changes again. So I’m all the more pleased to have received many positive signals on this journey, how important the photokina continues to be for the industry representatives here in Japan. “

Kai Hillebrandt, chairman of the Photoindustrie-Verband, also highlights the chances of a leading trade fair in times of change: “It is clear to us: as dynamically as the market development presents itself, a trade fair concept and a trade fair platform must be so dynamic. As an association, we are convinced that photokina, as the industry’s leading trade fair, still offers the best possible conditions here. Because only at the photokina in Cologne can we, within a very short time, present all product innovations of our industry to an international professional world and distribute them worldwide via the media.

Back To Top


This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy.
By closing this banner you agree to the use of cookies.