I appears the price for the new Sigma 50mm f/1.4 DG HSM Art, the lens Sigma wants to compete with the Zeiss Otus 55mm, may have been leaked.
Australian photo retailer CameraPro has the Sigma 50mm f/1.4 DG HSM Art available for pre-order at AU$ 1,499, about US$ 1,345. Note that CameraPro states that the “pricing listed is anticipation only, where final price and ETA are to be announced”.
If this price tag is reliable, then the Sigma 50mm f/1.4 will have a higher price tag than expected by most. However, a price tag that is still affordable, especially if you consider who Sigma wants to compete with.
Canon Congratulates the Team of Imaging Professionals Who Captured the Iconic Moments of the Big Game
MELVILLE, N.Y., February 6, 2014 – On February 2nd imaging professionals from across the country gathered in New Jersey to cover the big game between teams from Seattle and Denver. Prepared to battle the potential elements, these professionals provided football fans with images documenting monumental moments and plays that can be watched, enjoyed and relived for years to come.
“We are honored to have seen so many photographers using our equipment to capture images of the big game this past weekend. Canon is committed to ensuring our products and support live up to the needs and expectations of our customers, and it is always humbling to see Canon equipment being used in such high profile events,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.
Canon U.S.A., Inc. was on site in New Jersey with its Canon Professional Services (CPS) team to provide these professionals with convenient access to support personnel, equipment maintenance, and product loans. “I have personally been impressed with Canon’s proactive, prompt and thoughtful support for professionals,” said Tom Hauck, freelance sports photographer who photographed the game and has shot over 350 professional football games in his career. “Before the game, I sent all my gear to Canon’s Irvine service facility to be cleaned and checked and I got everything back in about two days. And at the game, Canon’s CPS staff was on site providing information on how to better understand and get the most from my equipment as well as peace of mind.”
A new rumor suggests Canon may announce the replacement for the EF 100-400 f/4.5-5.6L IS in the next weeks, possibly the last week of February or the first week of March. Availability may not be immediate. Take with a grain of salt.
The EF 100-400 f/4.5-5.6L IS has just been examined by DxOMark. A replacement is long overdue.
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