Canon U.S.A. Kicks Off the #TAGYOUREIT Instagram Campaign with Actress Jamie Chung and 12 Photographers Across Travel, Food, Fashion and Culture
Canon Challenges Selected Influencers to Push Their Boundaries of Photographic Expression with the New EOS M5 Digital Camera through a Game of “Tag” Via Social Media
MELVILLE, N.Y., November 15, 2016 – In celebration of the release of the new Canon EOS M5 Digital Camera, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the launch of the #TagYoureIt collaborative Instagram campaign. Actress and blogger Jamie Chung and 12 participating photographers, chosen because of their passion for sharing the world around them, will be faced with completing spontaneous photo challenges from now through the end of the year.
Created to celebrate the power of photography in social media, these photo challenges highlight the creativity and speed that can be achieved with the compact and portable EOS M5 Digital Camera. Throughout the campaign, Jamie and each participating photographer will be tagged and challenged by another influencer in the #TagYoureIt program to complete their photo challenge within 24-hours. The game of #TagYoureIt continues when the previous individual tags the next participant on Instagram.
“The EOS M5 Digital Camera is the perfect creative tool for the spontaneous nature of these photo challenges,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “We hope that the photographic journey started by these influencers through #TagYoureIt lives on through their fans and followers who we hope are inspired by these photo challenges.”
A sample #TagYoureIt challenge could include creating and capturing a sample outfit inspired by the year you were born or making something inedible look edible and delicious.
“I’m honored to kick off the #TagYoureIt campaign as it really resonates with how I challenge myself every day to see the world differently,” said Jamie Chung. “I love to have fun with my looks and no matter what bag I’m wearing, the Canon EOS M5 is a great camera to pack when shooting for my channel since it’s lightweight and compact but still powerful.”
In addition to Jamie Chung, Canon #TagYoureIt participants are:
Natalie Amrossi, @misshattan
Morgan Phillips, @morganphillips
Lucy Laucht, @lucylaucht
Rodrigo Trevino, @rodtrvn
Cole Younger, @cole_younger_
Matt Crump, @mattcrump
Tiffany Mitchell, @tifforelie
New Fork City, @new_fork_city
Sarah Phillips, @Food
Madeline Lu, @lumadeline
New Darlings, @Newdarlings
Emily Ann Gemma, @emilyanngemma
The EOS M5 camera includes a range of features that allows its user to capture beautiful content without the size of a traditional DSLR camera, but with similar power and performance. Camera features include: built-in Wi-Fi®1 and NFC technology, Bluetooth®2, High-speed continuous shooting, time-lapse, Full HD 60p video to capture fast-moving subjects, compatibility with the full Canon line of EF and EF-S3 lenses and more.
The campaign will extend through December and can be tracked on Instagram using #TagYoureIt. Participating influencers will be challenging their fans to answer a challenge of their own for a chance to get reposted or get a special shout out. Be sure to follow along with #TagYoureIt for an opportunity to participate.
Canon patent for a new focus peaking algorithm. If you wonder what focus peaking is, have a look here.
So far Canon featured focus peaking only on the EOS M5 and EOS M3. Hopefully this patent means Canon will feature focus peaking on more cameras in the future.
Patent Publication No. 2016-158106
Filing date 2015.2.24
To get the distance information of the object
To generate a waveform image showing the degree of focusing of the object based on the high-frequency component
To vary the color of the waveform
For those who love “patentish language”:
An imaging part,
A display part which displays an image imaged by the aforementioned imaging part,
An information acquisition section which obtains distance information of an object included in the aforementioned image,
It is an imaging device provided with a waveform drawing generation part which generates waveform images which extract a high frequency component of the aforementioned image, and in which a focus degree of an object is shown based on a high frequency component,
The aforementioned waveform drawing generation part generates waveform images of an imaging range corresponding to an object included in a predetermined range scale using the aforementioned distance information,
An imaging device, wherein the aforementioned display part displays the aforementioned waveform images with the aforementioned image.
The imaging device according to claim 1 having a set part to which a user is made to set the aforementioned predetermined range scale.
The imaging device according to claim 1 or 2, wherein the aforementioned waveform drawing generation part changes a wave-like color in the aforementioned waveform images according to distance of an object.
It has a tracking means to track the aforementioned object,
An imaging device of a description in any 1 item of Claim 1 characterized by the aforementioned waveform drawing generation part generating waveform images of an imaging range corresponding to an object of the aforementioned tracking object even when an object of a tracking object is no longer included in the aforementioned predetermined range scale to 3.
The aforementioned waveform drawing generation part is adjustable in transmittance of the aforementioned waveform images,
An imaging device of a description in any 1 item of Claim 1, wherein the aforementioned display part displays the aforementioned waveform images on the aforementioned image in piles to 4.
It is a control method of an imaging device which displays a focus degree of an object with an image under imaging,
Distance information of an object included in the aforementioned image is obtained,
Using the aforementioned distance information, a high frequency component of a region corresponding to an object included among the aforementioned images in a predetermined range scale is extracted, and waveform images in which a focus degree of an object is shown based on a high frequency component are generated,
A control method of an imaging device displaying the aforementioned waveform images with the aforementioned image.
The Canon EF-M 28mm f/3.5 MACRO IS STM lens with built-in led lights didn’t get much attention since it was announced. That’s a pity because it’s an interesting lens with an affordable price.
The EF-M 28mm f/3.5 Macro IS STM is a compact prime lens designed for macro photography (44.8mm-equivalent). It has a 1.2x maximum magnification and 3.7″ minimum focusing distance. Moreover, the EF-M 28mm f/3.5 has an integrated Macro Lite LED to provide additional illumination to close-up subjects. Aiding its ability to reproduce small subjects at greater than life size, the optical design incorporates one UD element and two aspherical elements to reduce chromatic and spherical aberrations in order to provide a high degree of sharpness and clarity. And the best thing is, it costs just $299.
Our friends at LensVidposted an 18 minutes video where they interview Mike Burnhill from Canon Europe. They talk about the new Canon EOS M5 and EOS 5D Mark IV, the state of the photo industry and more stuff. Enjoy.