Highly Anticipated Sony Alpha 7S III Combines Supreme Imaging Performance with Classic “S” Series Sensitivity
Newly developed BIONX XRTM image processing engine with eight times more processing power[i] and a brand new 12.1-megapixel (approx., effective) back-illuminated full-frame Exmor R™ CMOS image sensor, significantly reduced rolling shutter effect[ii]
Ultra-high sensitivity with ISO range expandable from 40 – 409,600[iii], and improved image quality by approximately 1 stop noise reductioniv in the middle and high sensitivity ranges
Video recording capabilities include 4K 120pi, 10 bit 4:2:2 colour depth, All-Intra recording, XAVC HS format with H.265 codec and more
4K 60p 16-bit RAW video HDMI output for the first time in the Alpha™ series
Fast Hybrid AF system with 759 point phase-detection[iv] AF sensors covering 92% of image sensor
Enhanced Real-time Eye AF for movie recording[v] and still image recording
New heat dissipating mechanism and dual slot relay recording enables over one-hour long 4K 60p 10-bit 4:2:2 movie shooting until battery ends[vi]
5-axis optical in-body image stabilisation supports handheld movie shooting, with added Active Mode [vii] to support especially difficult handheld movie shooting
World’s brightest[viii] and largestx new 0.64-type 9.44 million dot OLED electronic viewfinder
Side Opening variable angle LCD screen enhances shooting flexibility
Completely redesigned menu system with touch screen interface and touch operation
High-speed continuous still image shooting at up to 10fps[ix] for more than 1,000 consecutive uncompressed RAW images[x] with full AF / AE tracking
Dual CFexpress Type A card slots that enable high speed data processing while keeping the compact size
Sony today announced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series— the Alpha 7S III (model ILCE7SM3).
Featuring a brand new 12.1MP (approx., effective) back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic rangeii, a host of impressive video recording capabilities including 4K 120pi and 10-bit 4:2:2 colour depth, a new heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until battery endsviii, a new autofocus system, and touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.
“The Alpha 7S III is the ultimate representation of Sony’s passion to solve our customers pain points,”, said Yann Salmon-Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. “We are always listening to our customers’ feedback, pushing hard to deliver innovation that goes far beyond their expectations. There is no better example than this new camera. Combining classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the market today — at any price level — the Alpha 7S III opens up a new world of possibilities for today’s creators.”
The system architecture for the new Alpha 7S III has been completely redesigned to deliver exceptional video and still shooting performance. The new 35mm full-frame 12.1MP (approx., effective)back-illuminated Exmor R™ CMOS image sensor reduces rolling shutter by up to three timesiv and utilises a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups. In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera. To compliment the new sensor, the Alpha 7S III also includes a new BIONZ XR™ image processing engine that provides up to eight times more processing poweriii, minimises processing latency, and enables many of the hallmark still and imaging features of the camera. The new system also includes the world’s brightestx and largestx 9.44 million dot OLED electronic eye-level viewfinder and is the world’s first camerax with dual CFexpress Type A card slots, enabling high-speed data transfer in a compact size.
Well that’s something! Associated Press (AP) announced they will “equip all visual journalists globally with Sony imaging products“.
This is something because AP has historically been a Canon and Nikon stronghold. If AP embraced this change it means (at least to me) that they got a good deal by choosing to use Sony gear. More about the AP move can be read here.
AP to equip all visual journalists globally with Sony imaging products
Sony Electronics Inc., a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.
With journalists in nearly 250 locations in 100 countries, AP provides factual, compelling journalism in all formats, including 3,000 photos and 200 videos each day. The news agency has a distinguished history of powerful visual journalism, winning the 2020 Pulitzer Prize for Feature Photography — AP’s 54th Pulitzer and 32nd for photography — and garnering recognition from the Royal Television Society for excellence in video.
A wide variety of Sony’s imaging solutions products will begin delivery immediately, including the full-frame mirrorless Alpha™ cameras, 4K XDCAM video cameras and an assortment of Sony’s 57 E-mount lenses including G Master™ models.
“We are extremely honored to announce this collaboration with The Associated Press, an organization with an incredible history in journalism that continues to raise the bar for global news reporting and delivery,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “The Associated Press is a universally trusted brand for news information in the world. We are honored to equip AP’s journalists with our technology and support, giving them the opportunity to capture, transmit and deliver imagery in ways they never could before.”
“Sony’s history of innovation aligns well with AP’s, and with our vision for the future of visual journalism,” said Derl McCrudden, AP deputy managing editor for visual and digital journalism. “AP is committed to providing the best imagery to our member news organizations and customers across the globe. Adopting Sony’s cutting-edge equipment and technology allows us to do that, by enabling our photographers and video journalists to be faster and more flexible, ultimately creating better visual journalism.”
When the transition to Sony is complete, AP’s video journalists and photographers will for the first time be equipped with the same brand of cameras, allowing for seamless collaboration among the news agency’s journalists as they tell the world’s stories in whatever medium is right for the moment.
AP visual journalists will be able to share Sony’s cameras and lenses, as well as the images they capture, to produce a news report unhindered by technical limitations.
“The new mirrorless technology in Sony’s cameras allows for a completely silent operation, meaning our photojournalists can work in environments without interrupting the scene around them,” said AP Director of Photography J. David Ake. “This is a huge leap forward in photojournalism.”
In addition to delivery of product, AP and Sony will work together to improve workflow and efficiency of field operations, including testing of 5G capabilities. Sony offers 5G through its Xperia™ product line, which uses technology from its cameras, professional monitors, and audio devices.
The Canon EOS R5 is definitely an exciting camera. For a YouTuber it must be so exciting that he compares the R5 to the yet-to-be released Sony a7S III.
Max Yuryev takes the rumored specifications for the Sony a7S III (from well informed site Sony Alpha Rumors) and does a tentative comparison with the EOS R5. I’m not even sure the EOS R5 and a7S III are similar cameras with similar purposes.
More Canon EOS R5 hands-on and first impression videos are listed here. All Canon EOS R5 coverage is listed here.