The story behind the Canon Powershot G3 X told by the men who made it

Canon Professional Network posted background information about the Canon Powershot G3 X by interviewing the masterminds behind it.

The launch of the PowerShot G3 X saw further technical advances made in compact camera lens technology and engineering. Thanks to a superb 25x zoom – offering the 35mm equivalent of 24-600mm – an unrivalled focal length was offered in a premium compact boasting meticulous levels of engineering and design. In an in-depth interview, CPN discovers the technical challenges faced by the highly-experienced PowerShot development team – Tatsuya Yamada (product planner), Hiroshi Saruwatari (lens R&D manager), Shuichi Terada (product operations manager), Kenji Takahashi (image processor development manager), Hiroshi Kaibara (sensor development senior engineer), Koji Sudo (UI development engineer), Yasushi Matsumoto (body designer) and Yoshihiro Miyazawa (lens designer) – as they took an impressive concept and turned it into reality. Read the interviews at CPN.

Canon’s new large, 1″ sensor and 25x zoom (24-600mm equivalent) compact camera, the Canon PowerShot G3 X ($999), is aimed at enthusiast photographers. The Canon Powershot G3 X is shipping at $999: Adorama | B&H Photo | Amazon.

Specs:

• 20.2 MP 1″ High-Sensitivity CMOS Sensor
• DIGIC 6 Image Processor
• 25x Optical Zoom f/2.8-5.6 IS Lens
• 24-600mm (35mm Equivalent)
• 3.2″ 1.62M-Dot Tilting Touchscreen LCD
• High-Speed AF with 31 Focus Points
• Full HD Video at 60p; HDMI Output
• Built-In Wi-Fi Connectivity with NFC
• ISO 12,800 & 5.9 fps Continuous Shooting
• Control Ring, Wheel, and Physical Dials