Zeiss (nowadays without the “Carl”) revealed plans for those lenses some time ago. The first lens they are going to release – in Autumn 2013 – is a 55mm f/1.4. The new lenses will embrace a new design philosophy that Zeiss exposed in an article titled From brand personality definition to prize-winning design. Prototypes were shown at Photokina 2012. They write:
The project had been discussed internally at ZEISS for a long time. The first concepts were already discussed in 2008, but it was not until 2010 that things became concrete. Back then it was clear to the experts at ZEISS that the image sensors in the new generations of cameras would make such a big leap forward that there would already be a need for corresponding high-performance lenses in the medium term. […] ZEISS wanted to offer photographers a range of high-end SLR lenses that would enable them to use the full potential of such cameras. Such a combination would achieve performance values that would be comparable to those of medium-format systems.
“When the 1,4/55 comes onto the market at the end of 2013 as the first in this family of lenses, it will be one of the best lenses in the world,” summarizes [the project manager]. “There will be nothing of comparable quality, and that not only applies to this specific focal length range. With this product ZEISS has truly opened up a new dimension of digital full-frame photography.”
- [via ephotozine]