Canon Wants to Dominate the Mirrorless Market by 2017

Dicahub posted an interesting analysis of a BNC report on shares in the mirrorless market in Japan.

Two interesting things. If you look at the graph above, you can see that Sony lost market shares towards the end of 2014, and that Canon gained shares (to a small degree). The other interesting thing, not visible in the graph but mentioned in the original BNC article, is that Canon wants to become the leader of the mirrorless market by 2017. During the period 2015-2017 Canon is targeting an annual revenue growth of 4% in 2017 to 741 billion yen sales, with an operating profit of 37 billion yen.

Next week Canon will announce the EOS M3, and we will see if Canon’s next MILC is a step in the right direction.

[via Dicahub]