During CES 2019, Engadget interviewed Canon Senior Technical Specialist Drew MacCallum and Nikon Senior Technical Manager Steve Heiner about the Canon EOS R and Nikon Z 6/Z 7 full frame mirrorless cameras and possible future developments in the photography industry, the role of mirrorless technology, and more stuff. Interesting interview/discussion.
Canon posted an interview with the engineers who designed and developed the Canon EF 400mm f/2.8L IS III and Canon EF 600mm f/4L IS III telephoto lenses.
The interview is available as a PDF and you can see it here.
An excerpt:
Interviewer: Please tell me about the background, design policy, and your enthusiasm at the start of development.
Nagao (Development Leader): Pro photography situations require the ability to capture split-second, one-of-a-kind moments in high quality. I accompanied pro photographers as they shot, and I noticed how many times that they were all packed into a tight space while tracking a subject. In order to capture such photo opportunities, I realized just how important it is to have a piece of equipment that feels like a part of you and that can be manipulated with complete ease in such tense shooting situations. We then started research from the question of “what should the pinnacle of next-generation lenses be?” We listened to the opinions of experienced photographers, thinking of how we could provide the best piece of equipment to satisfy such users, and engaged in the development process with the ideal lens in mind, but without being caught up in the framework of the conventional lens.
Shimada (Product Planning): The foremost product concept was a lightweight design. This means a dramatic sense of lightness that one can feel when holding in the hand, as we achieved with the EF400mm f/2.8L IS III USM and EF600mm f/4L IS III USM. The reason we are committed to a lightweight design is because even though the pro and advanced amateur photographers who use super-telephoto lenses have their own ideals when it comes to specifications and style, they all invariably request a lighter lens. We also took into consideration the common view that simply lighter is not enough — rather, the weight balance when holding the camera is an important factor as a professional tool of the trade. Of course one requirement that absolutely must be met is high image quality. Just how light could we make the lens while achieving high image quality? That was the key point of this project.
Canon press release:
MELVILLE, NY, January 25, 2019 – Canon U.S.A. Inc., a leader in digital imaging solutions, returns as a Sustaining Sponsor to the 2019 Sundance Film Festival (January 24 – February 3) in Park City, Salt Lake City, and Sundance, Utah. Canon will celebrate filmmakers with programming at the Canon Creative Studio, located at 592 Main Street.
At least 61 of the 241 films and projects that will screen as part of this year’s slate – over 25% percent — are shot using Canon equipment. Festival projects filmed using Canon cinema cameras include Paddleton, Tigerland, This Is Personal, Ask Dr. Ruth, Raise Hell: The Life and Times of Molly Ivins, American Factory, Hail Satan?, Lorena, The Great Hack and others.
In an interview with Nikkei, Canon CEO Fujio Mitarai gave some interesting insights in Canon’s future strategy.
Mirrorless Rumors summed up the interview:
Canon EOS R at a glance:
Canon USA posted a series of Canon EOS R quick tips videos. A huge set of videos.
All Canon EOS R quick tips videos are listed here.
Press release:
MELVILLE, NY, January 24, 2019 – In challenging times, it is a company’s ability to lean in to transformation, to rely on innovation as more than an ideology but a practice, that breeds success. Canon U.S.A., Inc., a leader in digital imaging solutions, today announced that Canon Inc., its parent company, received the #4 Industry Ranking in the computers category on FORTUNE Magazine’s “World’s Most Admired Companies” 2019 list.
“It is a gift to witness a company so steadily transform and, in doing so, evolve as Canon does on a continual basis through hard work, innovation, dedication to its customers, and the employment of a team of talented professionals,” says Christine Sedlacek, senior director and general manager, corporate communications, Canon U.S.A., Inc. “This listing is a true testament to our company’s futuristic approach. We pride ourselves on developing next-generation technology, while staying committed to our strong philosophy of corporate social responsibility, to empower today’s generation of visionaries.”
To determine the list ranking, executive directors and analysts rate companies according to nine criteria: financial soundness, long-term investment value, people management, social responsibility, use of corporate assets, quality of management, quality of products/services, innovation, and global competitiveness.
For more information on Canon U.S.A., Inc., please visit www.usa.canon.com.
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