Bizarre times these are. After Sony let the world know that they are the leader in mirrorless camera sales in North America, now another player claims the crown.
With just a humble post on Twitter, Canon let’s know that they are four times the nr. 1 in America, as you can see in the image on top.
How can you beat being four times the first ¯\_(ツ)_/¯
Time to celebrate for Canon. Would be nice if they would activate some serious discount for the occasion. But they won’t.
Canon press release:
MELVILLE, NY, February 23, 2022 – In March 2022, Canon Inc. will celebrate the 35th anniversary of the launch of the company’s EOS System, which includes EOS-series interchangeable-lens cameras and a diverse range of system accessories, such as interchangeable EF and RF lenses.
Canon’s EOS System made its debut in March 1987 with the launch of the EOS 650 single-lens reflex (SLR) camera and EF lenses1. An acronym of “Electro Optical System” while also carrying the name of the Greek Goddess of the dawn, the EOS series came to light in 1987 as the world’s first fully electronic mount system, representing a new generation of AF SLR cameras.
During the film-camera era, EOS SLR cameras received high praise from a wide range of users for their innovative technologies and designs focused on Canon’s key concepts of high-speed and ease-of-use. During this period, the company launched the top-of-the-line professional model EOS-1 in 1989. With the introduction of the compact lightweight EOS Kiss (EOS Rebel XS and EOS 500 in other regions) in 1993, Canon expanded its user base to the more consumer-orientated customer.
Following the introduction of the EOS D30 in 2000, with the rise and popularization of digital SLR cameras in full swing, Canon developed innovative models such as the high-speed and high-image-quality professional-oriented EOS-1D (2001), the EOS Kiss Digital (2003, EOS Digital Rebel or EOS 300D in other regions) which appealed to a broad user base, and the EOS 5D Mark II (2008), which featured Full HD video recording. In 2012, Canon introduced the Cinema EOS System, transforming EOS video technology and marking Canon’s entry into the video production industry.
From there, Canon continued to develop equipment for an increasingly broad range of users. In 2018, the EOS R System was born from Canon’s desire to construct the optimal rear lens element diameter and shorter distance (back focus) for a Full-Frame image sensor. The company followed up in 2020 with the EOS R5, the world’s first digital camera to feature 8K recording2. In 2021, the EOS R3 was launched, featuring eye-control AF capability and the EOS VR System for recording VR content.
Enabling visual expression through still photography, video, and even VR content, the EOS system helps to expand the possibilities of visual expression with a lineup comprising 21 EOS series cameras3 and 104 RF and EF lenses4. Further reinforcing the company’s long-running and expansive user base, Canon has maintained the world’s No.1 share5 of digital interchangeable-lens cameras since 2003 — a total of 18 years running.
Canon will continue to refine its diverse imaging technologies based on its core optical technology to create an even more robust EOS System that meets the needs of an increasingly broad user base.
We knew they were coming, here they are: Canon RF 800mm f/5.6L IS and RF 1200mm f/8L IS telephoto lenses.
| Canon RF 800mm f/5.6L IS | Canon RF 1200mm f/8L IS |
|---|---|
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Preorders are live, both lenses will be available late May 2022:
Canon press release:
MELVILLE, NY, February 23, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce that the Canon RF lens family is growing by two, with the addition of the Canon RF800mm F5.6 L IS USM, and the longest focal length RF lens yet, the RF1200mm F8 L IS USM. Both super-telephoto fixed focal length lenses are quite light for their considerable abilities, and share many of the same features such as Super Spectra Coating (SSC) and Air Sphere Coating (ASC) to help minimize ghosting and flaring, compatibility with both the RF1.4x and RF2x extenders and a customizable electronic focusing ring with manual focus capability during Servo AF.
Additional features shared by both lenses include:
Canon RF800mm F5.6L IS USM
The RF800mm F5.6 L IS USM weighs in at just 6.9 lbs and features a minimum focusing distance of 8.53ft/2.6 meters — maximum close-up magnification is a superb 0.34x, allowing wildlife image creators to fill the frame with small subjects, such as birds, at its minimum focusing distance. Optical image stabilization is up to 4.5 stops* of shake correction and includes three IS operation modes. When using the RF1.4x or RF2x extenders, users can experience enhanced effective focal lengths of 1,120mm and 1,600mm respectively.
Canon RF1200mm F8 L IS USM
The RF1200mm F8 L IS USM is the most powerful super-telephoto lens in the Canon RF lens line. It weighs in at 7.4 lbs — an outstandingly light figure for a super-tele lens of this type — and features a minimum focusing distance of 14.1ft/4.3m. Optical image stabilization is up to 4.0 stops* of shake correction and, similar to the RF800mm F5.6 L IS USM lens, includes three IS operation modes. When using the RF1.4x or RF2x extenders, users can experience enhanced focal lengths of 1,680mm and 2,400mm, respectively.
Pricing and Availability
The Canon RF800mm F5.6 L IS USM and Canon RF1200mm F8 L IS USM are both scheduled to be available in late May 2022 for an estimated retail price of $16,999.00 and $19,999.00, respectively**. For more information please visit usa.canon.com.
Canon released a new firmware update for the EOS R5 and the EOS R6. The firmware update corrects an issue some users had with the previous firmware version.
Firmware Version 1.5.1 incorporates the following fix:
1. Fixes an issue that in rare instances, the camera may become inoperable when shooting in the Servo AF setting while operating the <AF-ON> button.
Download the firmware update from Canon USA:
Canon’s battle against counterfeit batteries sees a new episode. Read below to learn what the new method is about.
Canon press release:
MELVILLE, NY, February 9, 2022 – Canon U.S.A., Inc., and its parent company, Canon Inc. of Japan, are pleased to announce that they have successfully reached an agreement with one of China’s leading logistics and fulfillment companies in a dispute over the warehousing and shipping of counterfeit “Canon” camera batteries into the United States for China-based sellers. As part of the settlement, the fulfillment/shipping company agreed to cease distribution of infringing products to consumers in the United States.
Over the last two years, Canon’s investigation into counterfeiting uncovered a new shipping method that China-based sellers are using to bring their infringing goods into the United States. Instead of shipping the goods directly to consumers in the United States, China-based sellers are now sending their goods in bulk to large fulfillment warehouses that are located in the United States. These warehouses then ship the infringing goods to consumers in the United States. This new method not only enables China-based merchants to indirectly ship their counterfeit goods swiftly to American and Canadian consumers, but also makes it harder for branded manufacturers to track and prevent the flow of counterfeit goods.
“After we discovered that China-based infringers were using this new shipment method to bring counterfeit Canon batteries into the United States, we started working on a creative strategy to remove these counterfeit products from the market. We were able to find an innovative solution by proceeding directly against the fulfillment/warehouser to halt the distribution of these fake goods in the United States,” said Seymour Liebman, Executive Vice President, Chief Administrative Officer & General Counsel of Canon U.S.A., Inc. “We believe that we are the first intellectual property owner to successfully stop this new method of importation and distribution, and we hope other companies will follow our lead and utilize this novel approach to stopping counterfeiters.”
The Canon companies are represented by Mark Schonfeld, a partner in the Boston office of Burns & Levinson LLP, who negotiated the settlement with the U.S.-based fulfillment company.
Canon aggressively pursues counterfeiters in the United States and around the world to protect its customers from potentially unsafe products that unlawfully use the Canon name, as well as to protect the value, trusted reputation and loyalty that the Canon brand has acquired over decades in producing high quality, safe and reliable products.
For more information about Canon’s anti-counterfeiting measures, please visit https://global.canon/en/intellectual-property/anti-counterfeit/.
We know that Canon is discontinuing EF-mount lenses. It seems it happens at a faster pace than expected.
Photographer Kimio Tanaka (@thisistanaka) on Twitter reports that he found out that Canon reduced the EF-mount lineup from 21 lenses to 9 in one month. Have a look at the image below: the lenses circled in red have disappeared in one month, according to Mr. Tanaka. I guess he did his research on the Japanese market but it is likely that it applies globally.
Canon stated clearly that the future is mirrorless, and that they will discontinue EF lenses. Well, it is happening.
[via asobinet.com]
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