The Camera Industry 2010-2020 – A Big Decline And It Won’t Recover Any Time Soon

Camera Industry

No secret that the camera industry is not going through a stellar moment. Now it seems it’s worse than expected.

LensVid is not new to camera market analysis, Now they published their extensive look at the camera industry in the last 10 years and how the big fall happened. They also make some predictions about the future, and it looks grim as the past.

We recommend you read LensVid’s extensive article to get the story. For those who want it quick, have a look at the infographic below. The used data comes from the Camera, and Image Products Association (CIPA).

Venus Optics Releases Laowa RF 11mm f/4.5 FF RL For Canon EOS R

Laowa RF 11mm

Another third party lens joins the Canon EOS R party. Venus Optics released the Laowa RF 11mm f/4.5 FF RL lens for the RF mount.

The Laowa RF 11mm f/4.5 FF RL sells at $699 and is available at Venus Optics. Along with the 11mm, they also released the Nikon Z mount version of the Laowa 65mm f/2.8 2x Ultra-Macro APO. There are a lot of interesting Laowa lenses for Canon cameras.

Specifications Laowa 11mm f/4.5 FF RL

Focal Length11mm
Max. Aperturef/4.5
Min. Aperturef/22
Angle of View126°
Format CompatibilityFull Frame
Lens Structure14 elements in 10 groups
Aperture Blades5
Min. Focusing Distance7.4” (19cm)
Max. Magnification0.1x
Filter Thread62mm
Dimensions⌀ 63.5mm x 58mm
Weight254g (8.9 oz.)
MountsLeica M, L mount, Sony FE, Nikon Z, Canon RF

Press release:

Venus Optics announces the add of Canon RF mount for Laowa 11mm f/4.5 FF RL lens
and Nikon Z mount for Laowa 65mm f/2.8 2x Ultra-Macro APO

(FF = Full Frame, RL = Rectilinear)

Anhui China, 19 Feb, 2021 – Venus Optics, the manufacturer specialized in making unique camera lenses, now offers more variants to 2 popular Laowa lenses. Added Canon RF mount for the Laowa 11mm f/4.5 FF RL lens (Full Frame) and Nikon Z mount for Laowa 65mm f/2.8 2x Ultra-Macro APO (APS-C). Offering Canon Full-frame (R, RP, R5 & R6) users an exceptional ultra-wide experience and the high magnification power on Nikon APS-C body (Z50).

Laowa 11mm f/4.5 FF RL

Laowa 11mm F4.5 FF RL is an extremely compact rectilinear(RL) wide-angle lens for full-frame (FF) mirrorless cameras. The remarkable 126° angle of view with 19cm minimum focus distance can be found in this 6.3cm(2.5 inches) long and 254g(8.9oz) lens. It allows you to capture the stunning landscape, precious travel moments and beautiful cityscape without any burden. The lens also includes 2 aspherical elements and 3 extra-low dispersion elements to guarantee the sharpness, suppress chromatic aberrations and distortion to the minimum.

Conveniently a 62mm filter can be screwed onto the lens directly, or a 100mm-wide filters can be used. The 5-bladed aperture able to create a clean and appealing stunning 10-point sunstars.

Laowa 11mm f/4.5 FF RL is now available in Leica M, Sony FE, Nikon Z, Canon RF and L mount. MSRP in US is US$799(Leica M) and US$699(other mounts).

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Camera Predictions 2021: Canon EOS R1, Sony a7IV, Panasonic GH6, and what else?

Camera Predictions 2021 Canon Eos 7d

Curious about camera predictions 2021? Not a rumor post but an educated guess about what cameras we might see getting released in 2021.

The camera prediction 2021 comes from Dan Watson. The 15 minutes video below looks at rumored cameras that might get released in 2021. Can’t say for the others, but the Canon EOS R1 is indeed rumored to be released in 2021 (“R1” is a moniker invented by the community, not an official Canon denomination). Other cameras Dan discusses are the Sony a7 IV, the Panasonic GH6, and more “crazy awesome cameras we should see announced in 2021“. Enjoy.

We expect some new gear from Canon in 2021. Here is a possible RF mount lens roadmap and here we have a list of all Canon cameras rumored to get released in 2021. And if someone told you the EOS M system is going to die please have a look here. All our Canon and camera rumors are listed here.

What are your camera predictions for 2021?

Canon Releases Photo Culling App With Artificial Intelligence (iOS only so far)

Photo Culling

Canon has released an app for the most indecisive photographers out there: the new Canon Photo Culling app. 

Currently available on Apple iOS, the Canon Photo Culling app uses Canon’s new AI known as PHIL (Photography Intelligence Learning) to help determine your best photos based on scores against four models: sharpnessnoiseemotions and closed eyes. The app will also suggest deleting duplicative photos. Whether you’re looking to trim down your photo gallery to save precious space on your phone or just trying to find the best of the best, Canon’s Photo Culling app will make your photo management a better experience.

Available for download via the App Store, the Photo Culling app has two subscription options: $2.99 per month or $14.99 for the year, each with a three-day trial. For more information, please visit,

Canon press release:

Need a Digital Photo Assistant? Canon U.S.A. has you Covered with the Company’s First-Ever Photo Culling App

Canon Also Publicly Debuts “PHIL,” the Company’s Computer-Vision Artificial Intelligence Engine

MELVILLE, NY, February 11, 2021According to a recent report from Keypoint Intelligence, 1.4 trillion photos were taken worldwide in 2020 and 7.4 trillion images were stored1. With these staggering numbers, it could be overwhelming for the average consumer to decide what photos are best to keep and store. Delivering expert photo advice in the form of an app, Canon U.S.A., Inc., a leader in digital imaging solutions, today announces its Photo Culling app. Compatible with iOS devices2, this brand-new app helps determine a user’s best photos based on scores against four models: sharpness, noise, emotions and closed eyes, using Canon’s Computer Vision Artificial Intelligence Engine known as “PHIL” (abbreviated for Photography Intelligence Learning) 3. Additionally, the app will suggest deleting duplicative photos, making it easy for the consumer to free up space on their smartphone.

“In today’s ever-changing and overwhelming world, where thousands of photos are captured and stored in a person’s smartphone, consumers need an expert, reliable and intuitive photo tool to help them decide the best photos based on years of trusted knowledge and technology,” said Tatsuro “Tony” Kano, executive vice president and general manager of the Imaging Technologies & Communications Group of Canon U.S.A., Inc. “Canon U.S.A.’s new Photo Culling App is the answer and we are proud to see how the company’s Computer Vision technology within this app can assist consumers with finding and keeping their best photos of their fondest moments.”

The Photo Culling app features two culling options:

  • Whole Culling: Determines the best photos based on the absolute best scores against the four models: sharpness, noise, emotions and closed eyes. If the score is over the threshold the user sets, the photo is considered to be the best. The remaining images would be suggested as deletions.
  • Similar Culling: Determines the best photos based on score comparison among a similar group of photos. The highest-scoring photos within the group are considered the best photos. A second photo may also be selected as the second-best photo within the group. The remaining images would be suggested as deletions. The app is also able to find similar photos and group them together. For example, If a user selects 10 photos of a dog and 10 photos of a sunset, it will break the photos into two groups and find the best photo of each; one of the dog and one of the sunset.

In addition to its culling options, the Photo Culling app also features:

  • Photo Counts and Storage: Shows the number of photos a user has as well as the amount of phone storage on the Home Screen
  • Event Album: Categorizing and placing photos in albums on the Home Screen. These are dynamic albums based on events/date throughout the year and the app will pull events that have a large number of photos and suggest the user review these photos to delete and save space
  • Features in the Setting Screens: Displaying the number of photos deleted, the current subscription plan (see details below), option for notifications, parameter setting for each score against sharpness, noise, emotion and closed eyes. Users also can adjust these settings, such as changing how much of an impact noise has on a photo versus closed eyes4
  • Dark and Light Mode Settings Screen Option: Displays screens either as a dark or light mode option

Canon Unveils New Speedlite Trasmitter Canon ST-E3-RT (version 2)

Canon ST-E3-RT

Canon released a new Speedlite transmitter, the Canon ST-E3-RT (version 2).

At a glance:

  • Wireless Rear Curtain Synchronization
  • 5 Groups or 15 Speedlites, Range: 98.4′
  • 8 Custom Functions, 3 Personal Function
  • LCD Information Panel, Backlit Controls

Preorders for the Canon ST-E3-RT (version 2) are available at $299 at B&H Photo | Adorama | Amazon

Canon press release:

Canon updates its popular Speedlite Transmitter, with the new ST-E3-RT(Ver.2)

London, UK, 04 February 2021 – Canon Europe today announces the ST-E3-RT(Ver.2) – an update of the popular ST-E3-RT transmitter. Enabling wireless flash synchronisation and multiple control of Speedlites – positioned up to 30m away – this new transmitter gives professionals greater creative freedom in both a studio and natural environment. It supports key features of the recently introduced Speedlite EL-1 and also enables new capabilities when using previously launched RT Speedlites – including wireless (radio) second-curtain synchronisation.

Other new features of the ST-E3-RT(Ver.2) include support for the Speedlite EL-1’s low-power 1/8192 micro flash, and for photographers who use manual flash, the transmitter boasts a new FE Memory mode.

High-quality, flexible capture

Through introducing radio wireless transmission and second-curtain synchronisation, the ST-E3-RT(Ver.2) releases the flash at the end of a long exposure. As a result, it helps photographers produce natural looking images when capturing moving subjects. The ST-E3-RT(Ver.2) offers this feature as a new wireless option, giving users flexibility in a range of shooting scenarios.

When shooting with a large aperture and/or high ISO speed, the flash level can often overpower the subject and scene. This forces the photographer to change settings or set up, ultimately losing the look they desired. When partnered with the Speedlite EL-1, the transmitter’s 1/8192 micro flash adds beautifully subtle nuances of light without disrupting the atmosphere and ambient light reflected on set. This feature is perfect for fashion and portrait photographers looking to capture scenes with a natural atmosphere.

Building on the original transmitter’s flexible qualities, the ST-E3-RT (Ver.2) supports FE Memory – offering a quicker and more convenient manual flash set up. Alleviating the need for multiple test shots, professionals now have the option to perform an initial shot in E-TTL mode, capturing the E-TTL flash settings. Users can then switch the Speedlites to manual flash to allow for manual adjustments where needed – all whilst retaining the original E-TTL settings.

Maximising product life span

Canon Europe plans to offer a chargeable service update for existing ST-E3-RT users to include the new additional features and capabilities of the ST-E3-RT (Ver.2). Further information and dates of this service update will be announced later.

Canon Reaches Milestone With 150 Million Interchangeable Lenses Produced


Canon reached another important milestone for the Japanese company: They made 150 million RF and EF lenses.

Canon press release:

Canon Celebrates Significant Milestone with Production of 150 Million Interchangeable RF And EF Lenses

MELVILLE, NY, February 3, 2021Canon U.S.A., Inc., a leader in digital imaging solutions, announced today that its parent company, Canon Inc., reached a new lens-manufacturing milestone with the production in January 2021, of the Company’s 150-millionth RF and EFseries interchangeable lens for EOS cameras1— an RF70-200mm F2.8 L IS USM telephoto zoom lens (released in November 2019).

Production of interchangeable EF lenses for Canon EOS-series AF (Autofocus) single-lens reflex film cameras began in 1987 at the Company’s Utsunomiya Plant. Over the years, EF lenses have gained support from a wide range of users and production has since expanded to a total of four manufacturing bases, including Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in southern Japan.

EF lens production passed the 10-million-unit mark in 1995 and crossed the 50-million-unit threshold in 2009. In April 2014, the Company celebrated its first-in-the-world achievement of having manufactured 100 million interchangeable lenses, and now, setting a new world record for the most interchangeable lenses produced, Canon manufactured its 150-millionth RF and EF lens in January 2021. Laid end-to-end2, all of the RF and EF lenses Canon has manufactured thus far would measure approximately 7,736 miles in length — nearly equivalent to the Earth’s diameter, which measures approximately 7,917 miles.

Canon’s proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including such world’s firsts3 as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered diffractive optical (DO) element.

In 2018, Canon introduced the EOS R system and the RF series lenses, which pursues new heights of quality under the core concept of “Speed, Comfort and High Image Quality.” Today, the Company’s extensive RF and EF lens series lineup currently comprises a total of 118 models4, expanding the possibilities for image capture. In addition, thanks to the extensive lineup of lenses, Canon has maintained the number one market share for digital interchangeable-lens cameras since 2003 — a total of 17 years5— and in September 2019, the Company celebrated the production of 100 million EOS-series interchangeable-lens cameras.

Canon will continue refining its imaging technologies centered on its RF and EF lens lineup, striving to cater to the varying needs of photographers — from first-time users to advanced amateurs and professionals — while contributing to expanding the photographic and video imaging culture.

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