Camera Sales To Drop By 8% Compared To 10 Years Ago, Canon Exec Predicts

Canon EOS R6 Review Camera Sales

Camera sales are going to drop by around 8% compared to the figures of 2010. The prediction comes from a Canon executive.

Mr. Tsuyoshi Tokura, Canon’s imaging division general manager, gave an interview to Japanese camera website Toyokeizai. He says some rather interesting things there, for instance that 8K video was added to the EOS R5 only for marketing reasons. Another article on Toyokeizai cites Mr. Tokura predicting an 8.2% drop in camera sales.

Mr. Tsuyoshi Tokura predicts annual worldwide shipment of digital cameras with figures below 10 million units for th next years. Reasons for this steady decline in sales figures are seen primarily in smartphones, and then also came the Covid-19 pandemic.

It was a really sharp drop, and sales and purchasing activities stopped, and (sales) were bottoming out […] a large deficit when looking at the digital camera business alone (Takeshi Tokura)

2020 was a difficult year for the camera industry and Canon acknowledges it. In the ever-shrinking camera market only mirrorless cameras are selling well. Canon knows that, and points out the Canon EOS R5 is a best seller (as is the EOS R6).

[via Digicame-Info]

Canon’s Upcoming AI-Powered Camera Is The PowerShot PICK, Preorders Start January 29

Canon PowerShot PICK

It seems the Canon PowerShot PICK, Canon’s first AI-augmented photo camera for consumers will be released within days.

DC Watch reports that peorders for the Canon PowerShot PICK will start January 29th, 2021. Japanese crowdfunding platform Makuake is where preorders can be placed. It’s not Canon’s first concept camera.

The Canon PowerShot PICK can autonomously decide when to shoot a photo, for instance by recognizing a person’s face expression (smile). Canon touts this as a feature able to capture family photos at the right time. The lens can even move up or down, left or right, and zoom, all done automatically and driven by artificial intelligence. Needles to say, the camera comes with filters, a dedicated app, and all kind of sharing functionality. The Canon PowerShot PICK body is 90mm in height, and 60mm in width and depth.

So far these are the rumored specifications:

  • 12mp 1/2.3″ CMOS Sensor
  • 19-57mm 35mm equivalent zoom lens (4x zoom)
  • Pans 170°
  • Tilt of 110°
  • Electronic Image Stabilization
  • Dust and Waterproofing
  • Battery life of about 2.5 hours
  • Records data to microSD
  • USB-C Port
  • Both Wifi and Bluetooth connectivity

A video taken at The Photography Show in 2018 shows the camera.

More to come soon.

Canon Exec Seems To Say 8K Video On The EOS R5 Is There Only For Marketing

Canon Eos R5 Review 8k Video

The old Canon EOS R5 polemics are getting a heads up from a Canon exec. It’s about 8K video and why it was featured on the EOS R5.

In an interview with Japanese camera website Toyokeizai, Mr. Tsuyoshi Tokura, Canon’s imaging division general manager, said something rather interesting about 8K video on the EOS R5 (emphasis mine).

I don’t think video-focused users are driving the reputation of this new product. However, I was particular about the spec of 8K, and I was enthusiastic to put it out first, ahead of other companies. We have been making efforts to improve video performance at the same time as still images. Naturally, this new product has significantly improved still image performance, and I am not strongly conscious of giving it a big mission to attract video users

The second part I put in emphasis is the interesting part. Although something might have been lost in machine translation from Japanese, it seems to say “the only reason we put 8K on the EOS R5 was to be ahead of competition“. It really sounds that way.

He also seem to say that the commercial success of the Canon EOS R5 was mainly due to the name and the hype built around the camera.

“First of all, it has high performance and strong product appeal. The timing of the release was also great. The camera market has bottomed out significantly since spring, and we were able to launch new products when it recovered. In some respects, the return of the market was a tailwind.”

Mr. Tsuyoshi Tokura seems quite optimistic about the mirrorless market:

The EOS R5 is a professional product, and the price is quite high. Not only the body but also the (sales of) interchangeable lenses for full-size mirrorless cameras are growing steadily, and I feel that it shows the solidity of the R serie

Guess this interview will stir up new polemics about the Canon EOS R5.

Canon EOS R5 reviews are listed here, for EOS R6 reviews see here. The EOS R5 is highly regarded as a stills camera. In particular, the EOS R5 autofocus system seems to be huge leap forwards. User manual are available for download for the EOS R5 and the EOS R6.

Canon EOS R5:

America: B&H Photo, Adorama, Amazon USA, Amazon CA, KEH Camera, BestBuy, Canon CA, Canon USA
Europe & UK: Amazon DE, Amazon UK, Amazon FR, Amazon IT, Wex Photo Video, Park Cameras, Canon DE, Canon UK, Canon IT, Canon FR

[via EOSHD]

You Can Shoot Photos From Space With Canon’s Imaging Satellite

Canon's Imaging Satellite CE-SAT

For CES 2021 Canon made something rather cool stuff. How about taking pictures from space using Canon’s imaging satellite?

We reported extensively about Canon’s efforts in outer space. The Canon CE-SAT-1 earth-imaging satellite is one of the micro-satellites Canon put into orbit to take imaging data of the earth. For CES 2021 Canon made an interactive showcase, hosted by astronaut Marsha Ivins, of this technology. And the best part is you can take pictures with the cameras on the satellite.

The Canon CE-SAT-1 is equipped with a slightly modified EOS 5D Mark III camera, capable of imaging a ground area of 6 by 4 Kilometers at a resolution of around one meter. Also on board are a 40cm diameter Canon Cassegrain telescope with 3720 mm focal length and a Canon PowerShot S110 for wide-angle pictures.

You can not freely roam, obviously. You can shoot some selected locations, zoom in and out, frame the image, shot your picture. You even get metadata with your photo (coordinates).

To start shooting pictures from space with Canon’s imaging satellite visit Canon’s dedicated microsite.

[via Digital Camera World]

Sigma CEO Says Canon RF Mount Lenses Are A Possibility (but for the time being too much demand)

Sigma 14-24mm F/2.8 DG HSM Art Kazuto Yamaki

Sigma’s CEO Kazuto Yamaki revealed somewhat what his company’s plans are in regard to the Canon RF and Nikon Z mounts.

In an article he wrote for ICAN Management Review, Kazuto Yamaki talks about Sigma and how the company evolved over the years. He also reveals some bits about future Sigma lenses for the Canon RF mount and the Nikon Z mount. In a paragraph titled “The future lies in passion“, he writes:

It’s true that the photography market has been systematically shrinking for years – in keeping with more and more people simply using smartphones to make photos and videos. Less cameras sold also means less potential customers interested in buying a lens, which is why our short‑term strategy indeed involves a possibility of introducing lenses with new mounts – to such photography systems as Nikon Z or Canon EOS R. So far, however, the number of orders for our lenses is still above our manufacturing capacities, and especially the capabilities of our R&D department.

To me the statement above means “we will make RF mount lenses for sure but we can’t barely hold up with demand for our other lenses”. Hopefully they can start soon because Sigma lenses are a lot of bang for the bucks.

About the photography market:

Photography market is indeed getting smaller – but it won’t be getting smaller infinitely. According to our estimations, it will reach its minimal size next year, in 2021 – and since then it will stay pretty stable. I would compare the ultimate size of this market to the level of camera sales in times of traditional photography, before the great digital revolution. The true number of passionate people, who want to make photos with high‑quality cameras and lenses is now – and was then – probably very similar.

Mr. Kazuto Yamaki is a remarkable personality, and we recommend you read his thoughts in the article at ICAN Management Review.

[via DPReview]

Canon In Top Five For Number Of Patents Granted For 35 Consecutive Years

Canon Patents

Canon is very prolific when it comes to patent applications.

Canon press release:

Canon Ranked 3rd in the 2020 IFI CLAIMS U.S. Patent Rankings

Canon has Now Ranked in the Top Five for Number of Patents Granted for 35 Consecutive Years

MELVILLE, NY, January 13, 2021Continuing its mission of empowering innovation, Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that its parent company, Canon Inc., ranked third for the number of U.S. patents awarded in 2020 with 3,226 patents.1 With this year’s ranking, Canon has now ranked in the top five for number of patents granted for 35 consecutive years, according to the latest ranking of preliminary patent results issued by IFI CLAIMS Patent Services. Additionally, Canon once again ranked first in patents among Japanese companies for the 16th consecutive year.

“As the world continues to shift and the needs of our customers evolve, we too will continue exploring new areas and future opportunities for innovation that will benefit our customers,” said Seymour Liebman, executive vice president, chief administrative officer and general counsel of Canon U.S.A. Inc and senior managing executive officer of Canon Inc. “Canon is proud to be in the top three patent holders as it further demonstrates our commitment to delivering innovative ideas and solutions that meet market and customer demands.”

Canon actively promotes the globalization of its business and places great value on obtaining patents overseas. Among these, the United States, with its many high-tech companies and large-market scale, represents a particularly important region in terms of business expansion and technology alliances.

Canon promotes the acquisition and utilization of intellectual property rights, not only for fundamental technologies required for next-generation products, but also for such technologies as wireless communication and image-compression shared by the next-generation social infrastructure.

For more information on Canon and its products, please visit www.usa.canon.com.