Canon Honored As One Of The World’s Most Admired Companies By Fortune Magazine

Top 10 Cameras Canon Rumors Full Frame Mirrorless Camera Canon Eos R Pro Eos R Canon Lens Explorers Of Light

Canon press release:

FORTUNE Magazine Honors Canon as One of World’s Most Admired Companies

MELVILLE, NY, January 24, 2020 – In a time of digital transformation, it is imperative for companies to continuously evolve in order to work smarter and thrive in the competitive business environment. Consistent with its strong brand value and focus on innovation, Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that its parent company, Canon Inc., has received the #5 Industry Ranking in the computers category on FORTUNE Magazine’s “World Most Admired Companies” 2020 list.

Key attributes of Canon’s reputation that stood out to FORTUNE Magazine’s surveyed executive directors and analysts, allowing it to rank as one of the top five companies in the computers category, include the company’s financial soundness, quality of products and services, global competitiveness and quality of management.

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Industry News: Fujifilm X-T200 Announced (4K and “unique color reproduction”)

Fujifilm X-T200

Fujifilm announced a new mirrorless camera with APS-C sensor, the Fujifilm X-T200. Seems to be a serious competition for Canon’s EOS M lineup.

You can pre-order the Fujifilm X-T200 for $699 at our exclusive affiliate partners Adorama and B&H Photo.

Fujifilm press release:

Fujifilm launches mirrorless digital camera “FUJIFILM X-T200”

– Unique color reproduction technology to capture precious memories in vivid colors
– A compact and lightweight camera body with 4K video capability and fast AF that can accurately focus on a moving subject, faces and eyes

Tokyo, January 23, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the addition of the “FUJIFILM X-T200” (X-T200) to the lineup of the X Series of compact and lightweight mirrorless digital cameras that deliver outstanding image quality with Fujifilm’s proprietary color reproduction technology. The X-T200 is scheduled to be released in late February 2020.

The X-T200 is a mirrorless digital camera that inherits the “central viewfinder style,” adopted by the popular X-T Series such as the FUJIFILM X-T3 that boasts advanced mobility and excellent operability. The compact and lightweight camera body, weighing just 370g*, is equipped with an APS-C sensor packing 24.24 million pixels and a high-performance image processing engine. The use of the unique color reproduction technology, nurtured over many years, recreates “memory colors” or colors as one remembers in one’s memory, such as naturally beautiful skin tones, vivid lush greens of early summer and deep blues of the sky on a bright sunny day. The camera’s AF performance has been enhanced by placing on-sensor phase detection pixels across the sensor and adopting a further evolved algorithm. This enables outstanding AF tracking of a moving subject and AF on faces / eyes, as well as giving the ability to attain focus quickly and accurately even in low light conditions.

On the rear panel of the camera body is a bright and large widescreen LCD monitor that provides intuitive touchscreen operations. It has a “vari-angle” structure that allows users to adjust the monitor to any angle. It can be used in conjunction with the Face / Eye AF for easy “self portraits,” adding to excellent operability. The camera extended the array of video functions so that users can record smooth 4K video at 30fps or HDR movie providing expanded tonal range even in situations with significant contrast in light levels.

The X-T200 is a mirrorless digital camera capable of producing not only premium-quality photos but also full-fledged video, catering to the needs of photography enthusiasts and users who want to step up from smartphone cameras, trying to capture and record precious memories with ease and in high image quality.

Fujifilm will continue to evolve the X Series including the X-T200, the GFX Series of mirrorless digital cameras incorporating with large format** sensors and their extensive lens lineups to deliver the joy of photography.

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Canon Celebrates Filmmakers as a Sustaining Sponsor of the 2020 Sundance Film Festival

Sundance Film Festival

Canon sponsors the 2020 Sundance Film Festival.

Canon press release:

Canon Celebrates Filmmakers as a Sustaining Sponsor of the 2020 Sundance Film Festival

MELVILLE, NY, January 22, 2020 – Canon U.S.A. Inc., a leader in digital imaging solutions, returns as a Sustaining Sponsor to the 2020 Sundance Film Festival (January 23 – February 2) in Utah. Canon will celebrate filmmakers with programming at the Canon Creative Studio, located at 592 Main Street. At least 57 of the 240 films and projects that will screen as part of this year’s slate — over 23 percent — are shot using Canon equipment.

Canon Creative Studio
Canon will host Sundance Film Festival attendees for hands-on, interactive displays of Canon equipment, panel discussions moderated by American Cinematographer and IMDbPro, and refreshments at the Canon Creative Studio (592 Main St; open Friday, January 24th from 11am-5pm and Saturday, January 25 – Monday, January 27th, from 11am-7pm). Inside the studio, guests can touch-and-try the latest Canon gear, including the EOS C500 Mark II cinema camera and Sumire Prime cinema lenses, which are now available and shipping. Also on hand will be Canon’s complete line up of Cinema Cameras, as well as Canon’s CINE-SERVO, COMPACT-SERVO, EF and RF lenses, as well as the new EOS-1D X Mark III DSLR camera.

Guests can have their headshots taken by professional photographer Michael Ori, who will be shooting with the EOS-1D X Mark III, and receive an 8” x 10” copy of their portrait, printed on-site with the Canon imagePROGRAF PRO-1000 Professional Inkjet Printer. All portraits will be available online at orimedia.com/sundance in Feburary after the fesitival.

The Canon Creative Studio will feature two nights of Magic Hours, co-hosted by IMDdPro (January 25th) and Adorama Rental Company (January 27th). Each event presents opportunities to network with companies and organizations that share Canon’s mission to support filmmaking. On Sunday, January 26th, Canon will toast creativity behind the lens at the eighth annual invite-only Raise Your Glass with Canon cocktail party, co-hosted by American Cinematographer.

Canon will also continue its partnership with American Cinematographer, the world’s leading publication dedicated to motion imaging and the art and craft of professional cinematography. The magazine’s editors will be on-site at the festival and several of its contributors will moderate a series of six in-depth panel discussions at the Canon Creative Studio. The panels will be streamed through Facebook Live via American Cinematographer’s page. American Cinematographer’s website, ascmag.com, will also feature a series of online interviews with Sundance cinematographers, along with additional articles exploring cinematography trends at the festival, all sponsored by Canon.

For a full schedule of events for Canon’s activities at the 2020 Sundance Film Festival, and to request access to attend, please visit our Sundance website or follow us on Twitter and Instagram. Join the conversation with #CanonCreativeStudio.

The Canon ME20F-SH Honored With Technology & Engineering Emmy Award

Canon ME20F-SH

Canon’s ultra high sensitivity Canon ME20F-SH camera was honored with a Technology & Engineering Emmy award.

We covered the Canon ME20F-SH many times. The impressive low light sensitivity of the Canon ME20F-SH make it the “camera that sees in the dark” and it seems it is doing it very well. . This is a camera for specialised applications

Canon press release:

The National Academy of Television Arts & Sciences Honors Canon’s Impressive Ultra-High Sensitivity Full-HD Camera

MELVILLE, NY, January 21, 2020 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced that its parent company Canon Inc. will be recognized at the 71st Annual Technology & Engineering Emmy® Awards for the ME20F-SH Ultra-High Sensitivity Full-HD Camera. Presented by the National Academy of Television Arts & Sciences (NATAS), the Technology & Engineering Emmy® Awards honor development and innovation in broadcast technology and recognize companies, organizations and individuals for breakthroughs in technology that have a significant effect on television engineering. The Technology & Engineering Emmy® Awards will be presented on April 19th, 2020, during NAB 2020 in Las Vegas.

“We are grateful to receive this esteemed recognition for our revolutionary ME20F-SH camera,” said Kazuto Ogawa, president and COO, Canon U.S.A. “This marks Canon’s fifth Emmy, an accomplishment we are immensely proud of. This award is a testament to the company’s commitment and vision for developing imaging tools that help creative professionals see what was previously considered impossible.”

Canon’s remarkable ME20F-SH is a multi-purpose camera that can achieve ISO sensitivity of over 4,000,000 and employs an enhanced version of a 35mm full-frame CMOS sensor for Full HD video. Its compact, modular body design allows easy custom configurations for diverse usage scenarios. Since its introduction in July of 2015, this unique camera has been used by visionary cinematographers and productions such as National Geographic’s groundbreaking Earth Live broadcast in 2017. The program aired live video from remote wilderness sites around the world, utilizing the ME20F-SH for the nighttime locations to capture images of nocturnal creatures that would have otherwise gone unseen. While capturing video in extreme low-light conditions often requires the use of infrared illumination (a technique that only yields video in monochrome), the ME20F-SH camera achieves impressive high-sensitivity performance enabling the capture of color Full HD video with reduced noise in low-light conditions without the need for infrared illumination.

The ME20F-SH employs an EF mount, allowing users to make use of the Company’s extensive lineup of interchangeable EF lenses. By letting users select the ideal lens based on their shooting or application requirements, taking into consideration such factors as angle of view and level of brightness, this multi-purpose camera facilitates a wide spectrum of imaging possibilities.

For more information about Canon ME20F-SH Ultra-High Sensitivity Full-HD Camera, please visit, usa.canon.com.

Canon Believes The Future Is HEIF Image File Format And Not JPEG – Here Is Why

HEIF Image File

Canon seems to be committed to the HEIF image file format over the traditional JPEG format.

Let’s start with what the HEIF file format is. According to Wikipedia:

High Efficiency Image File Format (HEIF), also known as High Efficiency Image Coding (HEIC), is a file format for individual images and image sequences. It was developed by the Moving Picture Experts Group (MPEG) and is defined by MPEG-H Part 12 (ISO/IEC 23008-12). The MPEG group claims that twice as much information can be stored in a HEIF image as in a JPEG image of the same size, resulting in a better quality image. HEIF also supports animation, and is capable of storing more information than an animated GIF at a small fraction of the size.

So far so good. But why would Canon embrace HEIF over JPEG? In the video below, Gordon Laing from Camera Labs discusses what sets HEIF apart and what the differences are compared to JPEG.

What do you think, do you prefer JPEG or HEIF?