Canon Supercharges BCN March 2019 Rankings

Canon

BCN rankings for March 2019 show once more that Canon is the undisputed market leaded in Japan (and in the rest of the world too).

Canon occupies the top 4 positions with the Canon Rebel T7i (EOS 800D in EU, Kiss X9i in Japan), Rebel SL2 (EOS 200D in EU, Kiss X9 in Japan) and the top selling EOS M50 (Kiss M in Japan). Interesting to see that the Sony a6400 already made its splash and ranks pretty well.

BCN is a Japanese sale statistics company giving a good view of the Japanese camera market.

Sigma Honored with Four TIPA World Awards

Sigma 40mm F/1.4

Press release:

Sigma Honored with Four Prestigious TIPA World Awards

The most coveted global imaging awards given to three new Sigma Global Vision lenses; special industry award highlights the technology innovation introduced by the L-Mount Alliance

Ronkonkoma, NY – April 3, 2019 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, is pleased to announce its latest lens introductions and newly formed technology alliance, of which Sigma is a part, have been honored by the Technical Image Press Association (TIPA) with TIPA World Awards. Sigma 40mm F1.4 DG HSM Art ($1,399.00) won as the Best DSLR Prime LensSigma 60-600mm F4.5-6.3 DG OS HSM Sports ($1,999.00) took the title of the Best DSLR Telephoto Zoom Lens, and Sigma 70-200mm F2.8 DG OS HSM Sports ($1,499.00) received the accolade of the Best DSLR Professional Zoom Lens. The innovation behind the L-Mount Alliance comprised of Leica, Panasonic and Sigma was recognized with the Special Industry Award.

The TIPA World Awards distinguish the best products in the photo imaging market introduced during 2018-2019. These prestigious awards serve as an important benchmark and guide for consumers in making their purchasing decisions. The full list of the 2019 TIPA World Award winners can be found here.

Best DSLR Prime Lens: Sigma 40mm F1.4 DG HSM Art
The Sigma 40mm F1.4 DG HSM Art is Sigma’s first lens developed originally to live up to the sought-after angle of view and performance standard for a benchmark cine lens. With less than 1% distortion and near non-existent sagittal coma flare, this lens demonstrates consistent optical results featuring both 8K-compatible resolution and a beautiful bokeh. It is available now for Sigma, Nikon, Canon and Sony E-mount camera systems. The development of a native L-mount version has also been announced. 

Best DSLR Telephoto Zoom Lens: Sigma 60-600mm F4.5-6.3 DG OS HSM Sports
The Sigma 60-600mm F4.5-6.3 DG OS HSM Sports is the world’s first 10x optical zoom telephoto lens with a tele end of 600mm. It offers excellent and consistent image quality, which is achieved throughout the entire zoom range. Its intelligent OS featuring the latest algorithm delivers an image stabilization effect of four stops. When shooting at the focal length of 200mm, this lens can also be used for telephoto macro photography, with a maximum magnification ratio of 1:3.3, thanks to its high rendering performance. Its multi-material build, which incorporates magnesium among other components, ensures durability and enhances portability, allowing for comfortable handling of the 10x zoom lens.

Best DSLR Professional Zoom Lens: Sigma 70-200mm F2.8 DG OS HSM Sports
The Sigma 70-200mm F2.8 DG OS HSM Sports is Sigma’s flagship large-aperture telephoto zoom lens that meets the most stringent needs of professional and advanced enthusiast photographers. Robust yet lightweight, the lens’ magnesium body ensures high mobility and its dust- and splash-proof structure together with the water- and oil-repellent coating on the front element ensure safe use even in the most challenging shooting conditions. It also incorporates intelligent optical stabilization with an acceleration sensor and the latest algorithm capable of panning in all directions. The lens’ optical design, incorporating 10 exclusive low-dispersion glass elements, allows for extremely high resolution, from the center to the corners. By optimizing spherical aberration, a smooth and natural bokeh effect is achieved when using the Sigma 70-200mm F2.8 DG OS HSM Sports for portrait photography.

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Cinematic Imaging Reimagined: Introducing Sumire Prime Lenses From Canon

Sumire

B&H Photo accepts pre-orders.

Press release:

Cinematic Imaging Reimagined: Introducing Sumire Prime Lenses From Canon

The Company’s First Set of PL-Mount Cinema Prime Lenses Merge the Art and Science of Cinematography

MELVILLE, NY, April 3, 2019 – Covering the core range of focal lengths that cinema professionals desire, Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the company’s first set of seven cinema prime PL-Mount lenses, aptly named Sumire Prime. Pronounced “Soo-mee-ray,” the word is of Japanese origin and is associated with a floral gentleness and beauty. Sumire Prime Lenses offer a unique artistically pleasing look with gentle and beautiful skin tones and smooth bokeh, designed for use with large-sensor cinema cameras, including 35mm full-frame cameras such as the EOS C700FF Cinema Camera. 

In addition to bright T-stops and Canon’s renowned warm-color imagery, a unique optical design introduces a nuanced look as the lens aperture approaches its maximum setting – subtly modifying the textural renderings of the human face closeup. It also smooths the transition to the fall-off portions of the scene resulting in a pleasing bokeh. This combination adds emotional expressiveness and provides creative flexibility to create a memorable scene.

“Sumire in Japan is the name of a flower, and like the petals of a flower, our lenses are most beautiful when fully opened. This is the inspiration behind the Sumire look,” said Kazuto Ogawa, president and COO, Canon U.S.A., Inc. “The feedback from cinematographers is crucial and their voices have been heard loud and clear – they asked Canon to introduce a set of PL-mount cinema prime lenses. We went a step further and our new Sumire Prime Lenses produce the beautifully cinematic and unique images professionals desire. We can’t wait to see how the lenses will contribute to the art of filmmaking.”

The new set of seven Canon Sumire Prime Cinema Lenses include the following:

  • CN-E14mm T3.1 FP X
  • CN-E20mm T1.5 FP X
  • CN-E24mm T1.5 FP X
  • CN-E35mm T1.5 FP X
  • CN-E50mm T1.3 FP X
  • CN-E85mm T1.3 FP X
  • CN-E135mm T2.2 FP X

All Sumire Prime lenses feature an 11-bladed iris and bright T-stops that allow users to capture images that feature a more natural circular-like bokeh from both maximum to minimum aperture. The use of an odd number of iris blades also helps to diffuse light rays and produce what is generally considered a more sought after, artistically pleasing and cinematic look with warmer colors. The lenses also achieve uniform color balance throughout the lineup, helping to reduce the need for post grading, even when a production is frequently changing lenses.

The highly durable Sumire Prime lenses feature the same outstanding operability and reduced focus breathing as Canon’s well-established EF-Mount Cinema Prime Lenses. Manual operation provides users with the resistance they desire to make precise changes in focus. A 300-degree focus rotation angle and gear position is consistent across the entire Sumire Prime series of lenses – eliminating the need to adjust gear positions when changing lenses.

“The new Sumire Prime lenses are the perfect blend of science and art,” says cinematographer Matt Porwoll, who shot the first U.S. footage with the lenses. “The bokeh comes alive in ways that weren’t occurring with other lenses I’ve used. Lens flares have a dynamic feel to them, rather than behaving in a formulaic manner. I wish I had these on my last project!” 

The Sumire Prime Lenses are compatible with the complete lineup of Canon Cinema EOS full-frame and Super 35mm 4K cameras, including the EOS C700 FF, EOS C300 Mark II and EOS C200. In addition to Canon cameras, the new lenses are also compatible with the latest full-frame and Super 35mm PL-mount cameras from leading manufacturers. Additionally, the mount on the Sumire Prime Lenses is interchangeable and can be converted from PL-Mount to EF-Mount at a Canon Factory Service & Repair center. A Canon representative will be able to perform the service or even revert back to original PL-mount upon request at an additional cost*.

Availability*

The Canon CN-E24mm T1.5 FP X, CN-E35mm T1.5 FP X, CN-E50mm T1.3 FP X and CN-E85mm T1.3 FP X lenses are scheduled to be available in Summer 2019. The Canon CN-E14mm T3.1 FP X lens is scheduled to be available in Fall 2019. The Canon CN-E20mm T1.5 FP X and CN-E135mm T2.2 FP X lenses are scheduled to be available in Winter 2019/Spring 2020. 

For more information, please visit: usa.canon.com/cinemalenses.

Canon celebrates 25th straight year of TIPA Awards

TIPA Awards

Press release:

Canon celebrates 25th straight year of Technical Image Press Association awards

TOKYO, April 2, 2019—One Canon camera and three Canon lenses have been recognized with “Best Photo and Imaging Product” awards by the Technical Image Press Association (TIPA), representing 30 photo and imaging magazines from 14 countries and regions. Encouraged by these awards, Canon will continue to create products that meet the needs of a wide range of users, from entry-level to professional photographers.

CategoryProduct
Best Full Frame Camera AdvancedEOS RP
Best Mirrorless Prime Standard LensRF50mm F1.2 L USM
Best APS-C Mirrorless Prime LensEF-M32mm f/1.4 STM
Best DSLR Professional Prime LensEF400mm f/2.8L IS III USM

About the TIPA Awards

Held every year since 1991, the TIPA Awards recognize the best photo and imaging products announced during the previous 12 months based on such criteria as innovativeness, use of leading-edge technologies, design and ease-of-use. In 1992, Canon took home its first TIPA accolade for the EOS 100 SLR camera and, over 27 separate occasions since then, has been honored with TIPA awards for a total of 91 products and technologies*.

Canon Lens Designers Talk About Latest RF Mount Lenses in Interview

Canon RF Lenses

DPReview sat down with Canon lens designers (Manabu Kato – Head of EF + RF mount R&D, Yoichi Sato – EOS camera electronics R&D, Shogo Yamaguchi – Optical planning specialist).

The interview was about the new Canon EOS RP, the six RF lenses Canon is set to announce soon, and in general what’s going to happen with the EOS R system.

Excerpts from the interview:

How do you prioritize which [RF mount] lenses to develop?

So the idea for the initial four lenses was we wanted to deliver the surprise factor, so we decided to deliver the 28-70mm, as well as the 50mm F1.2, with stunning resolution. That was the concept behind these two lenses.

With 24-105mm we thought it would be the best match as a standard zoom lens to the EOS R camera, and the 35mm F1.8 was supposed to be an affordable and compact travel companion. Those were the concepts behind the four initial lenses.

With the six additional lenses that we introduced as development announcements this time, we believe we will be able to deliver more surprise factors, for some models compactness. These two concepts with the addition of these models.

About the Defocus Smoothing technology.

Can you give any insight into the DS technology?

With lens such as the 85mm F1.2 bokeh is a really important factor, because it’s a portrait lens. We really wanted to deliver something that was not possible with the conventional lenses, so we decided to develop this technology of defocus smoothing.

The fact with our DS technology is that it’s a coating technology, so it’s relatively easy to apply this technology to a range of different lenses. This is all we can say at this moment.

Read the interview at DPReview.