Lomography Launches Atoll Ultra-Wide 17mm f/2.8 Art Lens (for FF mirrorless cameras)

Atoll Ultra-Wide 17mm F/2.8

Lomography launched the Atoll Ultra-Wide 17mm f/2.8 Art Lens on Kickstarter. The lens will be available for Canon RF, Nikon Z, Sony E, and Leica M mounts.

The asking price for the Atoll Ultra-Wide 17mm f/2.8 Art Lens is $550 on Kickstarter. Doesn’t seem that much considering what the lens has to offer. Here’s what you can do with the Lomography Atoll Ultra-Wide Art Lens:

  •  Get intrepid – designed for full-frame mirrorless Canon RF, Nikon Z, Sony E cameras and rangefinder coupled for M mount analogue and digital cameras
  •  Stay extra – impressive ultra-wide 103º field of view with minimal distortion, vibrant colors and strong contrast
  •  Go bold – closest focusing distance of 0.1 m with Canon RF, Nikon Z, Sony E cameras and 0.25 m with M mount cameras
  •  Be brave – enhanced rectilinear optic design for eye-popping colors and stunning saturation even in low-light situations
  •  Roam free – compact prime lens optimized for photo and video with helicoid focusing mechanism, dampened aperture control ring and short focus throw 

The Lomography Atoll Ultra-Wide Art Lens is designed for full-frame mirrorless Canon RF, Nikon Z, Sony E cameras and rangefinder coupled for M mount analogue and digital cameras. 

In order to make sure this awesome invention could be used with as many camera set-ups as possible, Lomography cleverly designed it to work with Canon RF, Nikon Z, Sony E cameras when the close-up lens base is attached and M mount analogue and digital cameras when it is not. Voilà! Now you can render iconic Lomography aesthetics across an impressive field of view using digital and analogue cameras with just one compact prime lens. What’s more, our close-up lens base, beautifully designed to seamlessly integrate with the main body of the lens, allows you to focus at an amazingly close 0.1 m distance away from your subject for seriously intimate shots. 

The Lomography Atoll Ultra-Wide Art Lens is also compatible with a wide range of other cameras with the use of separate adapters, check out our full compatibility list via the FAQs section for further details.

Atoll Ultra-Wide 17mm f/2.8

More About Canon’s AI-Powered Camera, The PowerShot Pick (price below $400)

Canon Powershot Pick

More details about the Canon PowerShot Pick, a camera with artificial intelligence on board, emerged on the crowdfunding page.

It seems the Canon PowerShot Pick is having a huge success on the Makuake crowdfunding site. They already surpassed the goal by 5,900%. This is how the PowerShot Pick is introduced (machine translated):

Bringing together Canon’s advanced technologies! With optical technology and video processing technology, the camera itself makes smart decisions and automatically takes pictures and videos.

The small and cute design blends into the family circle and automatically records “memories of the whole family” with “natural and rich facial expressions”

The app automatically selects recommended photos and videos. It’s also fun to find the “best shot taken by chance”!

Canon touts the ability of the camera to determine when it is best to snap a picture:

With Canon’s image processing technology, PowerShot PICK itself automatically finds a person’s face and notices changes in the image reflected on the lens, so it automatically determines “now is the photo opportunity” and shoots.

The camera is meant to just stay there, without being noticed, and to take “memories” at the best time:

Small and light, this camera is designed to blend in with your family so that you can forget about it, so you can stay close to your family at home or out.

The Canon PowerShot Pick…

[…] recognizes the faces of people around you and automatically tracks them. The angle of view is automatically adjusted while making full use of pan, tilt, and zoom based on face information such as the number / position / orientation / size of the face using a unique algorithm while observing the state of the subject.

In addition, the characters shown in PowerShot PICK will be registered automatically. If you want to shoot more specific people, you can add a favorite mark to that person to automatically shoot photos and videos with priority.

The Canon PowerShot Pick understands voice commands:

The price in Japan for the Canon PowerShot Pick is 42,900 yen, which amounts to approximate $390. At this price it might become a huge success for Canon.

And here is an overview:

[via PetaPixel]

A Bit Of Everything (Canon financial, Canon 50mm f/0.75, R5 vs Sony a1, RF 100-500mm teardown, more)

Canon RF 100-500mm F/4.5-7.1L IS Review

Above: Extensive Modification Of A Canon EOS 80D DSLR Includes High Quality Audio – HackADay

Canon’s 2020 financial results show drop in net sales, increase in profits for Imaging Systems business – DPReview

Sony A1 vs Canon R5 – Head-to-head Comparison – Photography Blog

5 Reasons I Chose The Canon R6 Mirrorless Over The R5 (and why I upgraded in the first place) – Scott Kelby

The Secret of the Broken Element: A Canon RF 100-500mm f4.7-7.1 Teardown – LensRentals Blog

Yet Another Major Japanese Retailer Shows Canon R5 Topping Sales Charts – PetaPixel

Canon enters The Matrix, with a 100-camera 4K Bullet Time setup! – Digital Camera World

Review: Does the Canon Rebel T8i DSLR make sense in an increasingly mirrorless world? – DPReview

Canon 50mm f0.75 XI Lens Review – AllMyFriendsAreJpegs

Below: Sharpest 85mm lens for Canon R5 RF 85mm f2 Macro v RF 1.2 L USM v EF Sigma Art 1.4 EOS Review Part 1 – John Gress

Industry News: Fujifilm X-E4 Mirrorless Camera Announced

Fujifilm X-e4

Here is Fujifilm with another one of their winning mirrorless cameras: the Fujifilm X-E4. Looks cool as all of its siblings.

At a glance:

  • 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
  • X-Processor 4 Image Processor
  • DCI/UHD 4K at 30 fps, Full HD at 240 fps
  • 2.36m-Dot 0.62x OLED EVF
  • 3.0″ 1.62m-Dot 180° Tilting Touchscreen
  • 425-Point Hybrid AF System
  • ISO 160-12800, up to 30-fps Shooting
  • Bluetooth and Wi-Fi Connectivity
  • Film Simulation Modes

Preorder for the Fujifilm X-E4 are live (starting $849): B&H Photo | Adorama | Amazon

Fuji press release:

– The compact and lightweight mirrorless digital camera for X Series with the fourth-generation sensor and image processing engine
– A classically-designed beautiful camera body featuring the fast and accurate AF as fast as 0.02 seconds
– Superb operability to make it comfortable to take high-quality image with proprietary color reproduction

TOKYO, January 27, 2021 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the mirrorless digital camera “FUJIFILM X-E4” (X-E4) in late February 2021, the latest model to join the X Series of compact and lightweight digital cameras, known for superior image quality delivered with the company’s proprietary color reproduction technology.

The X-E4 is the most compact and most lightweight of all mirrorless digital cameras equipped with the Series’ fourth-generation image sensor and image processing engine. The beautiful camera body in a classical design carries a fast and accurate autofocus (AF) as fast as 0.02 seconds. It boasts exceptional operability, producing high-quality images with the company’s proprietary color reproduction technology.

The X-E4 is a mirrorless digital camera that caters to a wide range of lifestyles and situations, making it a perfect choice for those who want to carry a camera around anywhere and anytime to enjoy photo shootings of an advanced quality.

The compact X-E4 offers exceptional portability, weighing approximately 364g*, or approximately 448g even when it is mounted with the standard prime lens “FUJINON Lens XF27mm R WR,” also announced today.

The X-E4’s beautifully classical body features the 26.1MP “X-Trans™ CMOS 4”** sensor and the high-speed “X-Processor 4” image processing engine, which are also featured in models including the X Series’ flagship model “FUJIFILM X-T4.” Its fast and accurate AF can attain focus in as fast as 0.02 seconds, ensuring that users capture decisive photo opportunities. The camera can deliver diverse photographic expressions with Fujifilm’s Film Simulation modes, replicating the colors and tones characteristic of the company’s films such as the photographic film “Velvia” and motion picture film “ETERNA.” Users can take advantage of excellent color reproducibility, nurtured for more than 80 years, to enjoy high-quality photography with ease thanks to exceptional operability attributable to features such as the LCD monitor that can be flipped upward to 180 degrees and the Shutter Speed Dial.

Fujifilm will continue to deliver photographic pleasure through the X Series of mirrorless digital cameras such as the X-E4 and an extensive lineup of interchangeable lenses for the Series including the standard prime lens “FUJINON Lens XF27mm R WR” and the ultra telephoto zoom lens “FUJINON Lens XF70-300mmF4-5.6 R LM OIS WR,” also announced today.

fujifilm x-e4
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Canon To Release New Mixed Reality Headset, the Canon MREAL S1 (February, around $38000)

Canon Mreal S1

Canon will soon release a new mixed reality headset, the Canon MREAL S1. Not the first device of this kind made by Canon.

But first: what is mixed reality? According to Wikipedia:

is the merging of real and virtual worlds to produce new environments and visualizations, where physical and digital objects co-exist and interact in real time. Mixed reality does not exclusively take place in either the physical or virtual world, but is a hybrid of reality and virtual reality. There are many practical applications of mixed reality, including entertainment, military training, and remote working. There are also different display technologies used to facilitate the interaction between users and mixed reality applications.

DC Watch reports that the Canon MREAL S1 will be released in February 2021. The MREAL S1 is a see-through, head-mounted display that synthesizes and displays CG images in real time. The MREAL S1 is notably smaller and lighter than the previous model.

The price is around ¥4 million (approx. $38,500).

Watch The Sony ALPHA a1 Announcement Live Stream (the “one never seen”)

Sony Alpha A1

Sony is set to announce a camera that’s the “one never seen”. We know it is the Sony ALPHA a1.

At a glance:

  • 50 MP at 30fps
  • 8k30p and 4k120p
  • New Bionz XR (8times faster)
  • Pixel Shift Multi Shooting (199MP)
  • 5.5 stops sensor stabilization
sony alpha a1

Preorder at $6,498 at B&H Photo | Adorama

Sony ALPHA a1 announcement live stream:

Sony ALPHA a1 press release after the break

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