Industry News: Nikon Announced The NIKKOR Z 800mm f/6.3 VR S Telephoto Lens

NIKKOR Z 800mm

Nikon released a new telephoto prime lens for their Z system, the NIKKOR Z 800mm f/6.3 VR S.

At a glance:

  • Z-Mount Lens/FX Format
  • Aperture Range: f/6.3 to f/32
  • PF Element, 50% Weight Reduction
  • SR and ED Elements
  • Nano Crystal Coat
  • Multi-Focus Stepping Motor AF System
  • Vibration Reduction Image Stabilization
  • Customizable Fn and Memory Set Buttons
  • Weather-Sealed Design, Fluorine Coating
  • Rotating Tripod Collar

Preorders are live at $6,496.95: B&H Photo | Adorama

Nikon press release:

Nikon releases the NIKKOR Z 800mm f/6.3 VR S, a super-telephoto prime lens for the Nikon Z mount system

Realizing dynamic shooting of distant subjects such as wild birds and other wildlife handheld or with a monopod

TOKYO – Nikon Corporation (Nikon) is pleased to announce the release of the NIKKOR Z 800mm f/6.3 VR S, a super-telephoto prime lens that is compatible with full-frame/FX-format mirrorless cameras for which the Nikon Z mount system has been adopted. The development of this lens was announced on December 14, 2021.

The NIKKOR Z 800mm f/6.3 VR S, featuring the longest focal length of 800 mm among NIKKOR Z lenses, employs a PF (Phase Fresnel) lens for the first time in the NIKKOR Z lineup, realizing approx. 48% reduction in weight and approx. 16% in length compared to the AF-S NIKKOR 800mm f/5.6E FL ED VR. It not only facilitates shooting handheld or with a monopod, but also allows users to capture images of wild birds and other wildlife in mountain areas, reducing the burden during long hours of picture-taking and transportation.

The NIKKOR Z 800mm f/6.3 VR S belongs to the S-Line* lens series that pursues the ultimate in optical performance. In addition to the PF lens element, ED glass and SR lens elements are employed to compensate chromatic aberration for minimized color bleeding, allowing accurate depiction of even the finest feathers of distant wild birds. The adoption of Nano Crystal Coat, as well as the optimized shape and location of the PF lens element also contribute to reducing ghost, achieving clearer images. Furthermore, with the lens’ center of gravity positioned closer to the body side, the NIKKOR Z 800mm f/6.3 VR S is optimal for shooting moving subjects such as airplanes, because users are less aware of the weight of the lens even if it is swung around during panning. High operability and superior rendering performance support reliable use of this lens by many users ranging from advanced amateurs to professional photographers.

Nikon will continue to pursue a new dimension in optical performance while meeting users’ needs, contributing to the development of imaging culture, with the hope of expanding possibilities for imaging expression.

Primary features

  • Focal length can be extended to 1,120 mm with the Z TELECONVERTER TC-1.4x, and 1,600 mm with the Z TELECONVERTER TC-2.0x while maintaining outstanding resolution*1.
  • Focal length can be extended up to 1,200mm-equivalant without a teleconverter by setting the camera’s image area to [DX (24×16)] format.
  • The optical VR function that provides a superior compensation effect equivalent to shooting at a shutter speed 5.0 stops*2 faster is incorporated. When paired with the Z 9, the effect of 5.5 stops*2 is achieved with Synchro VR activation.
  • The employment of an STM ensures high-speed and accurate AF with quiet operational sounds.
  • Superior dust- and drip-resistant performance*3, outstanding reliability with robustness and weather resistance, and anti-fouling performance with the adoption of fluorine coat.
  • Anti-slip rubber coating is applied to a larger area of the lens body, ensuring more comfortable holding.
  • Four L-Fn2 buttons and one L-Fn button to which a wide variety of functions can be assigned are adopted to suit users’ preferences.
  • The supplied lens hood featuring an improved lock mechanism enables attachment and removal with one hand even on a large-diameter lens.
  • Employs the Memory Recall function*4 that instantly recalls focus positions that have been stored in advance, via pressing an assigned button.
  • A design considering video recording including a focus-breathing compensation function which effectively reduces shifting of the angle of view when focusing, and stable exposure.

Skylum Luminar NEO Update Released, And You Can Get It With Discount

Luminar Neo

Skylum released Luminar NEO 1.0.4.

Besides the usual bug fixes, Luminar NEO 1.0.4 brings also some new features:

  • Use Smart Objects in Luminar Neo as a Photoshop plugin
  • Connect more smoothly to Luminar Share
  • Get better visibility with a more distinct color for masking 

You can get Luminar NEO with a $10 discount, simply use code “WATCH” on checkout.

Below you can watch a Luminar NEO introduction by The Art of Photography. I use it along with Excire Foto.

Canon Announced Free Online Version Of PosterArtist (create professional-looking posters & banners)


For more information about PosterArtist and to access the online version of PosterArtist, please click here.

Canon press release:

Canon U.S.A. Announces an Online Version of PosterArtist, Adding New Value for Many Canon Printer Customers

A new user interface and wide-ranging design options can help stimulate creativity for varying skill levels

MELVILLE, NY, March 8, 2022Users will have more options for creating stylish posters, flyers and other media as Canon U.S.A., Inc., a leader in digital imaging solutions, announced the launch of an online version of PosterArtist. This free online application provides two main paths at the top of the page to access the poster-creation process, providing the end-user choices to select from various applications based on the desired format, while also maintaining the option to choose from a variety of pre-designed templates. These templates are available in various themes, such as food and beverage, retail, sale, and many more.

“Users can create stylish posters using this new online version and we’re excited to provide wider options and support so that everyone can more easily execute their creative vision,” said Shinichi “Sam” Yoshida, executive vice president and general manager, Canon U.S.A., Inc. “This new free online version can also add value to existing Canon devices, as high-quality flyers and posters designed on PosterArtist can be printed by compatible imagePROGRAF, PIXMA, imageRUNNER ADVANCE, imageCLASS, imagePRESS and MAXIFY series printers.”

PosterArtist is a poster creation program designed for all levels of users to create professional-looking posters, banners and signage. This application offers prepopulated templates in various categories, including education, business, health, travel, hospitality and many others that the user can customize to fit their needs.

This application keeps both business and personal users in mind while helping to meet content creators’ needs. This free application can be run on both Windows and Mac platforms and supports compatible models of Canon devices including the imagePROGRAF, PIXMA, imageRUNNER ADVANCE, imageCLASS, imagePRESS and MAXIFY series.

The online version of PosterArtist incorporates a new user interface (UI) and user experience (UE) to help meet the printing demands of all skill levels. This new UI can assist users in creating original designs by altering text, backgrounds and photos of selected templates. The “Auto Design” function can be utilized to generate design ideas based on users’ category selections and themes when title and image searches are selected.

It also features the ability to add the look of gold or silver texture to text, graphics and backgrounds. Canon’s unique technology allows it to express four different textured looks in gold or silver to enhance the output. Users can choose from a wide selection of images from third-party photo service providers including Pexels, Pixabay and Unsplash with millions of photos to choose from, or users can choose to import their own photos. The web version is compatible with the new imagePROGRAF GP Series printers, using a Fluorescent Pink Ink and Canon’s Radiant Infusion technology designed to help produce vivid colors and create impactful posters.

Pinhole Pro Max: World’s Most Advanced Pinhole Lens Is Available For Preorder

Pinhole Pro Max

Want a modern pinhole lens? You can preroder the Pinhole Pro Max lens on Kickstarter.

But what is the Pinhole Pro Max?

Our experts have created the world’s firs t multi-aperture viable focal length dual adjustment design. This revolutionizes the Pinhole lens industry as no other company has ever come close to what we achieved with our upcoming release.

Pinhole Pro Max – The Most Advanced Pinhole Lens In The World

March 22, 2022. After a small break, Thnigyfy is proud to announce the launch of the Kickstarter campaign for the newest addition to the Pinhole Pro family – Pinhole Pro Max.

Since its triumphant debut on Kickstarter with Pinhole Pro (first in the Pinhole Pro series) back in 2016, the company has successfully conquered the niche of pinhole lenses and strengthened its position as such with 2 more Kickstarter launches for Pinhole Pro ($329,287 raised) and Pinhole Pro X ($462,923 raised). With more than 10,000 products delivered throughout the past 6 yeast, Thingyfy is the most trusted camera equipment producer among crowdfunding backers.
Pinhole Pro Max is the world’s first successful attempt at combining six apertures and variable focal lengths in one lightweight and durable lens design. This is the most advanced pinhole lens in the world getting people back to the roots of photography.


Pinhole is photography and videography art in its most original form. However, achieving those unforgettable aesthetics requires high precision engineering and modern state-of-the-art manufacturing technologies.

  • 6 apertures: The Pinhole Pro Max comes with different aperture sizes, that allow you to have more creative control over the images that you capture. It encapsulates from 0.15 to 0.5mm precision pinhole aperture, made with micrometer accuracy.
  • Variable Focal Length: The Pinhole Pro Max is the world’s first multi-aperture camera lens that comes with a variable focal length adjustment design, making it THE most advanced pinhole photography and video equipment in the world.
  • Universal lens mount: You can use your Pinhole Pro Max with a camera, regardless of the mount type. Thanks to its universal lens mount add-on it fits all popular camera mounts. This is advantageous because it allows photographers and videographers to use this lens on a variety of cameras without having to purchase multiple lens options.

You’ll also be surprised at how lightweight and minimalistically solid is the body carrying this never-before-seen lens. Your new lens is cut out from a single piece of aviation aluminum, using the precision CNC and micro-drilling. It’s also incredibly compact (up to 171gr) and small, becoming a perfect attribute to your next journey around the world or a friend/family gathering.

Whether you are a professional photo/videographer looking for enhancing your gallery collection with artistic and out-of-the-box visuals or an amateur with little or no skills in editing, Pinhole Pro Max is the perfect piece of equipment to deliver the next-level retro-style content you need.


Focal Lengths: 50mm (DSLR) and 26mm (Mirrorless)
Pinhole Sizes: 0.1mm, 0.15mm, 0.2mm, 0.25mm,0.3mm, 0.35mm, 0.5mm, 0.8mm
Lens Mount: Canon EOS/EF, Nikon F, Sony A, Sony E, Fuji X, Micro 4/3 (MFT), Pentax K
Threads: 58mm
Front Diameter: 62.2mm
Total Depth:50mm
Weight171g (DSLR) 161.5g (mirrorless)
Body: Anodized Aluminum Alloy


Pinhole Pro Max is currently available on Kickstarter with a starting price point of $259. (Limited time offer)

Canon No. 1 In Global Interchangeable-Lens Digital Camera Market For 19 Consecutive Years

Eos R7 Eos R10 Canon Cameras Europe Canon Eos R1 Eos R Rf 14-35mm Olympic Games Ef-mount Rudy Winston

Canon is no. 1. Period. :-)

Canon press release:

Canon Celebrates 19th Consecutive Year of No. 1 Share of Global Interchangeable-Lens Digital Camera Market

MELVILLE, NY, March 28, 2022Canon Inc. announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 19 consecutive years1 from 2003 to 2021.

Canon develops the key imaging system components featured in its EOS series of digital interchangeable-lens cameras — including CMOS image sensors, image processors and interchangeable lenses—under the core notion of, “Speed, Comfort and High Image Quality.” Amassing together a wide-ranging product lineup—from high-performance flagship models that are go-to tools for professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation, as well as a wide variety of RF and EF series lenses that make possible a broad spectrum of creative expression—Canon continues to support the diverse needs of customers.

During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital in Japan (EOS Digital Rebel or EOS 300D in other regions) in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of revolutionary products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. Launched in October 2018, the EOS R System was born from Canon’s desire to construct the ideal lens mount and maximize the appeal of its new RF lenses. Canon has since continued to expand the range of imaging creativity and new possibilities for visual expression, including the release of the EOS R5—the first Canon camera to feature 8K video recording2—in July 2020.

In 2021, Canon announced the EOS R3 full-frame mirrorless camera (released in November 2021) featuring the high performance and reliability demanded by professional and enthusiast users, alongside eight new RF lenses3. While further expanding its lineup through such new launches as the EOS VR System, Canon managed to secure the No. 1 share of the global market for the 19th consecutive year.

Canon will continue to enhance its diverse imaging technologies based on its core optical technology while further strengthening and expanding the EOS series of cameras and RF and EF series of lenses, opening up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

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Venus Optics Announced The Laowa 20mm f/4 Zero-D Shift Lens

Laowa 20mm

A new Laowa lens was announced, the Laowa 20mm f/4 Zero-D Shift Lens, and it comes for Canon EF and RF mounts too.

At a glance:

  • 20mm Ultra-Wide-Angle Lens
  • ±11mm Shift Amount
  • Outstanding Optical Performance
  •  “Zero” Distortion 
  • 14-blade Aperture
  • Close Focusing Distance
  • 82mm Filter Thread
  • Rotatable Lens hood
  • Special Design Lens Support*
    *Not included, sold separately.

Venus Optics announced another rather interesting and uncommon lens, the Laowa 20mm f/4 Zero-D Shift.

The Laowa 20mm f/4 Zero-D Shift is currently available to purchase via Venus Optics official website and authorized resellers. The US price for 20mm f/4 Zero-D Shift is USD1,299 for all mounts.  Pricing varies in different countries. The Lens support is now available for sale at USD249: Venus Optics / BHphoto / Amazon US / Adorama

Venus Optics press release:

Anhui China, 28 March 2022 – Venus Optics, the manufacturer that specialized in making unique camera lenses, is presenting a new Laowa 20mm f/4 Zero-D Shift, expanding its shift lens line-up. On top of the fascinating ultra-wide angle of view, the lens delivers incredible sharpness with close-to-zero optical distortion (Zero-D). A ±11mm shift amount on full-frame (±8mm on Medium Format) allows architecture photographers to have maximum control on the perspective. The lens also comes with a rotatable lens hood for avoiding flare and protecting the front lens element. Pair with the special design lens support*, it can now create perfect high-res stitching with ease. This carefully crafted lens can absolutely satisfy professional users for both architectures, interior and landscape works.

20mm Ultra-Wide-Angle Lens

With a 94.4° angle of view and up to 117° for panorama photography, giving you an option to capture the whole scene with one shot. It is ideal for architectural and interior photography to balance the subject and the surrounding with a pleasing ratio.

±11mm Shift Amount
With its large image circle, the maximum possible shift amount of the lens is ±11mm for full-frame camera and ±8mm for medium format camera. Sufficient shift capability allows photographers to correct converging vertical lines created by distance. By changing the perspective of the lens, straight architecture can be easily maintained. The ±11mm shift amount also allows photographers to expand the rooms for compositions by stitching multiple images. Creating an extraordinary image perspective.

Outstanding Optical Performance
This lens has 16 elements in 11 groups with 2 aspherical elements and 3 ED elements, bringing impressive control on chromatic aberration and ensuring the image sharpness is consistent from the center to the edge.

“Zero” Distortion
As one of the “Zero-D” members, the distortion is nearly zero. Any straight lines can be maintained from corner to corner. It is a must-have advantage for architectural, commercial and interior photographers which not just saving effort in post-editing, it also prevents any issues when stitching.

14-blade Aperture
The 14-blade aperture produces a pleasant 14-point Sunstar for commercial architecture photography. It also able creates smooth circular bokeh when shooting close focus subject.

Close Focusing Distance
Apart from far-away architecture, Laowa 20mm f/4 Zero-D Shift also supports capturing very close objects with a 22cm minimum focusing distance. A wide-angle macro style images can be created.

Rotatable Lens hood

The 360° rotatable lens hood shades the front of the lens, keeping the images away from unwanted flares. It is extremely convenient when there is a strong light source from the side. Photographers can also adjust the angle of the lens hood to avoid blocking the image during extreme shifts

82mm Filter Thread
Laowa 20mm f/4 Zero-D Shift is designed with 82mm filter thread which a screw-in filter can be used. Photographers can now use a lighter and more compact setup when compared to a heavier and more expensive filter holder.

Special Design Lens Support
Lens support is specially designed to work with the new 20mm f/4 Zero-D Shift. The rotatable ring is extremely helpful for stitching by retaining the principal axis when changing orientations and shifting. It is especially important for achieve perfect stitching and panorama photography.

Product Page

20mm f/4 Zero-D Shift:
Lens support: 

laowa 20mm