Over at Fuji Rumors they got what appears to be an internal Fujifilm document, not expected to hit the public.
What is this document saying?
[…] within 2021, Fujifilm predicts a decrease in market share for Canon and Nikon of 50%
This seems to be the result from internal studies by Fujifilm Japan. The same Fujifilm document predicts a steady growth for Fujifilm.
I don’t know how realistic it is that Canon’s and Nikon’s market share will decrease by 50% in the next 3 years. That’s would hit Canon and Nikon hard, I guess.
Moreover, if Canon (and Nikon) will eventually announced their full frame mirrorless camera I expect they to get a stronger grip on the mirrorless market and not necessarily to loose market shares. I guess it’s Sony and Fujifilm to worry about what Canon, given their tech know how and engineering skills, may launch mirrorless-wise in the next 8-12 months.
Exciting times, stay tuned.