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Fujifilm expects Canon (and Nikon) to loose 50% market share within 2021, internal memo

An internal Fujifilm document suggests Canon will loose 50% market share within 2021

Over at Fuji Rumors they got what appears to be an internal Fujifilm document, not expected to hit the public.

What is this document saying?

[…] within 2021, Fujifilm predicts a decrease in market share for Canon and Nikon of 50%

This seems to be the result from internal studies by Fujifilm Japan. The same Fujifilm document predicts a steady growth for Fujifilm.

I don’t know how realistic it is that Canon’s and Nikon’s market share will decrease by 50% in the next 3 years. That’s would hit Canon and Nikon hard, I guess.

Moreover, if Canon (and Nikon) will eventually announced their full frame mirrorless camera I expect they to get a stronger grip on the mirrorless market and not necessarily to loose market shares. I guess it’s Sony and Fujifilm to worry about what Canon, given their tech know how and engineering skills, may launch mirrorless-wise in the next 8-12 months.

Exciting times, stay tuned.

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