Thank you very much Frenky!

The whole “Canon see impossible” thing showed up on Youtube, with 2 videos:

Canon See Impossible: Beyond Photography, Director (above) and Canon See Impossible: Beyond Photography, Author (below).

Still it is not entirely clear to me what it is. Looks like a sort of self-producing and self-publishing platform.

Update: as a reader noted in the comments section, we will see something at 9am EST (2pm central European time). That’s what I have been told too.

It’s a while that we reached zero count here in Europe. Still the site does not show anything new. Be aware that the counter is location based, in the US there is still some time to go, in Asia it reached zero count since hours.

Something more or any news from other parts of the globe?

More on this in a previous post.

Sigma added support for the Canon EOS C100 to several lenses via firmware update. The firmware enables auto-focus at any aperture for these lenses when used on a Canon EOS C100:

• Sigma 30mm f/1.4 DC HSM | A
• Sigma 17-70mm f/2.8-4 DC OS HSM “Macro” | C
• Sigma 18-200mm f/3.5-6.3 DC OS HSM “Macro” | C
• Sigma 24-105mm f/4 DG OS HSM | A

To update the lens’ firmware you need the Sigma USB Dock and Sigma Optimization Pro software.

In an interview with c|net, Mr. Kazuto Yamaki, CEO of Sigma, said some very interesting things. Judge for yourself:

What new models can we expect? Replacements for mainstay lenses like the 70-200mm or models that fit into the holes of your competitors’ product lines?
Yamaki: We have two directions. We have to develop the traditional lenses like the 50mm f1.4, but the other direction is that I really want to make a very unique lens that never existed in the market. […] We are always trying to some something new.

Is there anything new coming this year?
Yamaki: We have already announced our products for this year. Next year we will have several new items.

Something nobody else has?
Yamaki: Next year.

A zoom or prime [fixed focal length] lens?
Yamaki: Both. Well, we are still studying it. We’re not sure we can release it to the market. A new product is quite risky. Sometimes we have to give up in the middle of the development. We were very fortunate to complete the 18-35mm f1.8 design.

All this sound very interesting.

1. Sigma wants to make a lens that does yet not exist (it would be the 2nd then, because the [shoplink 14551]18-35mm f/1.8[/shoplink] was also a total innovation, the first zoom lens with constant f/1.8)
2. There will be new Sigma lenses in 2015
3. These lenses will be zooms and primes

Go on Sigma!