Canon Gear Was Top Choice Among Professionals At FIFA 2014

Canon Gear
Image © Canon

Canon press release:

Canon Broadcast Lenses, Digital SLR Cameras and Lenses Are Top Choice Among Imaging Professionals Covering the Soccer Tournament in Brazil

Canon Follows Up on Their Strong Showing at February’s Big Game in New Jersey With Widespread Use by Imaging Professionals at the Soccer Tournament in Brazil

MELVILLE, N.Y., July 24, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that Canon broadcast lenses were the most widely used broadcast lenses covering the matches of the recent Soccer Tournament in Brazil. Furthermore, the professional photographers tasked with capturing the riveting goals, ravenous fans, colorful scenery and nail-biting moments of the soccer matches utilized Canon DSLR cameras and lenses more than any other brand*.

This outstanding show of support for Canon equipment in Brazil follows Canon broadcast lenses being used extensively to broadcast The Big Game in New Jersey on February 2, 2014, as well as being the number one camera and lens choice for imaging professionals shooting from the sidelines of the game between Denver and Seattle. In support of professionals on the ground, the Canon Professional Services (CPS) team was on location at each of these sporting events, among countless others, to provide support to photographers, broadcasters and all imaging professionals.

“Canon is honored to help broadcast companies and news services bring the action of these high-profile sporting events to devoted fans across the world. It is a testament to our products and professional service and support that so many image makers at the pinnacle of their profession rely on Canon,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.

Throughout the soccer matches in Brazil, Canon broadcast field lenses were utilized to deliver footage of the thrilling tournament. Canon broadcast field lenses represented approximately 90 percent* share of all broadcast lenses used. Additionally, Canon broadcast lenses were used extensively to deliver The Big Game to more than 111 million television viewers.

A look to the sidelines in Brazil revealed a familiar sight to many sporting event fans — Canon EOS Digital SLR cameras, equipped with iconic white Canon telephoto EF lenses. Throughout the tournament, approximately 70 percent* of imaging professionals chose Canon DSLRs and lenses to capture and share the memorable moments of these passionate and prideful soccer matches. Much like The Big Game, in which 75 percent** of imaging professionals on the sideline of that gridiron matchup chose Canon equipment.

At each of the 12 stadiums that hosted Soccer matches in Brazil, CPS had teams of technical and professional representatives providing imaging professionals with convenient access to product support, equipment maintenance, and product loans.

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Sigma 50mm f/1.4 DG HSM Limited Stock Available

Sigma 50mm f/1.4 DG HSM

B&H Photo has a limited set of  Sigma 50mm f/1.4 DG HSM lenses in stock and ready to ship for $949.

  • Aperture Range: f/1.4 to f/16
  • One Molded Glass Aspherical Element
  • Three Special Low Dispersion Elements
  • Super Multi-Layer Coating
  • Floating System & Large Diameter Design
  • Hyper Sonic AF Motor
  • Rounded Nine-Blade Diaphragm
  • Thermally Stable Composite Material
  • Brass Bayonet Mount
  • Compatible with Sigma USB Dock

Canon EF-S 10-18mm f/4.5-5.6 IS STM Review (ephotozine)

[shoplink 21282]Canon EF-S 10-18mm f/4.5-5.6 IS STM[/shoplink]

I think this is the next lens I will get next. For $299 the Canon [shoplink 21282]EF-S 10-18mm f/4.5-5.6 IS STM[/shoplink] offers a lot for Canon’s APS-C DSLRs.

I know this lens (and this kind of lenses) is considered “cheap” by someone, and not suited for serious photography. I do not entirely agree. Canon’s L lenses are obviously some steps above lenses like the mostly plastic-made EF-S 10-18mm f/4.5-5.6 IS STM. Nevertheless, the ultra-wide angle EF-S 10-18mm weights 240g, making it a perfect travel companion. You should always resonate about how often you need a more professional (and hence expensive and heavier) lens. For most photographers, a lens like the EF-S 10-18mm f/4.5-5.6 IS STM is perfectly suited for more than 90% of their photographic settings and needs.

ephotozine reviewed the Canon EF-S 10-18mm f/4.5-5.6 IS STM. Some excerpts:

  • Autofocus is very swift and precise and virtually silent
  • The lens barrel is constructed from high quality plastics
  • At maximum aperture and 10mm sharpness is already outstanding
  • Distortion is pretty well controlled for an ultra-wide zoom lens

In the conclusion they write:

It is quite amazing that budget lenses like this are able to deliver image quality you’d expect from top of the range,professional quality glass from a few years ago. This lens delivers excellent sharpness, low CA and reasonable distortion, which is fantastic for a lens costing under £300.

ephotozine’s review has test charts, sample pics, and more information. The lens was tested on a [shoplink 14246]Canon EOS 70D[/shoplink].

Canon EF-S 10-18mm f/4.5-5.6 IS STM
[shopcountry 21282]

Canon EF-S 10-18mm f/4.5-5.6 IS STM

Canon Mentions The Possibility Of A High-Resolution Sensor In Interview

 High-Resolution Sensor

The interview was conducted by DC.Watch (translated), and the topic are Canon’s new [shoplink 21282]EF-S 10-18mm f/4.5-5.6 IS STM[/shoplink] and [shoplink 21480]EF 16-35mm f/4L IS USM[/shoplink]S lenses.

When pointed to the fact that the resolution figures of Canon’s “L” lenses are much higher than the [shoplink 2431]EOS 5D Mark III’s[/shoplink] 22MP sensor needs, the Canon executive said (machine translated):

I to higher pixel unnecessarily is the opposite, but there is also a feeling if there is a high-performance lens that matches the number of pixels (pixel pitch), and wanting to take a look at the descriptive power of its true. By ultra-wide-angle zoom image quality is good came out to the periphery, and we look forward to the advent of high-resolution model of the EOS.

Sounds like Canon is realising that customers want higher sensor resolutions on their professional bodies.

[DC.Watch via CR]