The Canon EOS M50 is a “strategic model”, Canon exec states

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Canon released some statements about the new EOS M50 (canon rumors), and about the company’s future mirrorless plans. Masahiro Sakata, president of Canon group member Canon Marketing Japan, gives some insights in Canon’s mirrorless strategy.

When asked about a possible high-end mirrorless camera, Mr. Sakata said “we will look at the timing and consider it”.

Excerpts from Nikkei Asian Review report:

TOKYO — Canon will shift more of its focus to mirrorless cameras, a change in strategy spurred by sharp growth in the market.

The company boasts a commanding share of the global single-lens reflex market but was reluctant to enter the mirrorless field over concerns about cannibalizing SLR sales.

Canon said Monday that it will release an entry-level mirrorless camera next month. The product is positioned as “a strategic model” for mirrorless cameras, according to Masahiro Sakata […]

Canon hopes that the new product will attract demand from families, including mothers who enjoy taking pictures of their children.

[…]

With mirrorless cameras rapidly gaining popularity and rivals like Sony breaking into SLRs, Canon decided it must “actively roll out products for a growth market even if there is some cannibalization,” Sakata said.

[…]

The company is making efforts “to be able to respond to customer needs in any region by offering both SLR and mirrorless cameras,” said Go Tokura, a Canon executive officer.

Read the report at Nikkei Asian Review.

The Canon EOS M50 was announced yesterday, and it is Canon’s first mirrorless camera to do 4K video. For hands-on videos and more information on the EOS M50 click here.

Pre-order Canon EOS M50 in USA & CANADA: B&H Photo | Adorama | Amazon

Pre-order Canon EOS M50 in UK: Park Cameras | Canon UK | Wex Photo Video | Amazon UK

Pre-order Canon EOS M50 in GERMANY: Canon Germany | Wex Photo Video

Pre-order the Canon EOS M50 in ITALY: Canon Italia

SIGMA 70mm F/2.8 DG MACRO ART lens development announcement

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Release date and price of the Sigma 70mm f/2.8 are not known yet.

Development announcement of SIGMA 70mm F/2.8 DG MACRO | Art

The SIGMA Corporation is pleased to announce the development of the first macro lens in the Art line, SIGMA 70mm F/2.8 DG MACRO | Art.

In recent years, macro lenses in the standard range have tended to employ inner focusing with the goal of maximizing autofocus speed. In contrast, the new SIGMA 70mm F/2.8 DG MACRO | Art lens is designed to prioritize optical performance, fulfilling the demanding image quality requirements that define the Art line. In the standard to mid-telephoto range, it delivers stunning resolution and incredible clarity that greatly exceed expectations for a macro lens. The coreless DC motor further enhances image quality, while an optimized algorithm helps offer extremely smooth autofocus performance for a weightier, high-performance lens. Photography enthusiasts will recall a certain legendary, razor-sharp macro lens—the SIGMA MACRO 70mm F2.8 EX DG—and be glad to learn it is available in a new form, updated with outstanding Art line quality.

SIGMA 105mm F/1.4 DG HSM ART development announcement

Sigma 105mm f/1.4
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Release date and price of the Sigma 105mm f/1.4 are not known yet.

Sigma press release:

Development announcement of SIGMA 105mm F/1.4 DG HSM | Art

The SIGMA Corporation is pleased to announce the development of the SIGMA 105mm F/1.4 DG HSM | Art, the longest focal length of the F1.4 Art series.

Since introducing its first SIGMA Global Vision F/1.4 lens in 2012, the 35mm F1.4 DG HSM | Art, SIGMA has been adding wide-aperture F1.4 options to the lineup. Now, with the introduction of the new 105mm F/1.4 DG HSM | Art, SIGMA offers a total of nine lenses with F1.4 brightness, including six for full-frame cameras and three for APS-C cameras. SIGMA has designed all of these lenses to offer minimal optical aberration and deliver incredible resolution and stunning contrast. Boasting the longest focal length of the F1.4 Art line lenses, the new lens combines outstanding resolution with a beautiful bokeh effect. Designed with great care to ensure that both the in-focus and out-of-focus areas of the photograph are equally satisfying to the eye, this lens is truly a “bokeh master.” The SIGMA 105mm F1.4 DG HSM | Art has earned its place as the flagship of the F1.4 Art line lenses, prioritizing image quality above all to fulfill the promise of the line, delivering truly amazing optical performance.

Canon EOS 4000D announced – world’s most inexpensive DSLR will be the Rebel T100 in USA

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This may be the most inexpensive DSLRs of all times, the EOS 4000D.

Pre-order the Canon EOS 4000D in Europe

Canon Deutschland | Canon UK | Park Cameras UK | Canon Italia | Wex Photo Video 

Canon Europe press release:

Step up to effortless DSLR storytelling with Canon’s new EOS 2000D and EOS 4000D cameras

London, UK, 26th February 2018 – Canon Europe today unveils the launch of the EOS 2000D and EOS 4000D, Canon’s latest entry-level DSLR cameras. With a wide range of practical and easy to use features, these new cameras cater to the storytelling needs of individuals taking their first steps into interchangeable lens photography and those wanting to create superbly detailed DSLR quality pictures and cinematic Full HD movies with ease.

The newest additions to Canon’s entry-level DSLR range, the EOS 2000D and EOS 4000D have been designed for people who seek out new experiences and want to share their adventures seamlessly to social media. The cameras’ powerful combination of APS-C sensor technology, DIGIC 4+ image processor, seamless Wi-Fi connectivity and straightforward in-camera feature guides enable stories to be captured and shared with highly detailed photos and Full HD movies.

With the EOS 2000D featuring a new 24.1 Megapixel APS-C sensor, and the EOS 4000D using an 18 Megapixel APS-C sensor, each camera allows for compelling storytelling with superb control over depth of field for beautifully blurred image backgrounds. Shooting rich, atmospheric photos during night-time adventures is also made possible with both models capable of low light shooting up to ISO 6400, expandable to ISO 12800.

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Canon announce the Speedlite 470EX-AI, world’s first flash with Auto Intelligent Bounce Technology

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 Canon announced the Speedlite 470EX-AI, the world’s first flash featuring Auto Intelligent (AI) Bounce technology.

Pre-orders for the Canon Speedlite 470EX-AI are open at $339 at B&H Photo | Adorama

 

Pre-orders for the Canon Speedlite 470EX-AI are open at $339 at B&H Photo | Adorama

Canon press release:

World’s First Flash Featuring Auto Intelligent Bounce Technology* Introduced From Canon

New Speedlite 470EX-AI Flash Offers Photographers the Opportunity to Enhance The Creativity of their Captured Images

MELVILLE, N.Y., February 25, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent (AI) Bounce technology – engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.

“Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. DSLR cameras already feature Autofocus, Auto Exposure and Auto White Balance; the natural next step is an automatic flash system,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability, and we are excited to see what images photographers capture using the invaluable and innovative tools we create.”

At the core of Canon’s Speedlite 470EX-AI Flash is the innovative, new AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables: the distance between the camera and the ceiling, and the distance between the camera and the shooting subject. This technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room. For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.

Additional features of the Canon Speedlite 470EX-AI Flash include infrared AF assist mode, optical receiver transmission, and flash coverage from 14mm and 24mm to 105mm.

The Canon Speedlite 470EX-AI Flash is scheduled to be available April 2018 for an estimated retail price of $399.99**. For more information please visit, usa.canon.com.

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