Canon released some statements about the new EOS M50 (), and about the company’s future mirrorless plans. Masahiro Sakata, president of Canon group member Canon Marketing Japan, gives some insights in Canon’s mirrorless strategy.
When asked about a possible high-end mirrorless camera, Mr. Sakata said “we will look at the timing and consider it”.
TOKYO — Canon will shift more of its focus to mirrorless cameras, a change in strategy spurred by sharp growth in the market.
The company boasts a commanding share of the global single-lens reflex market but was reluctant to enter the mirrorless field over concerns about cannibalizing SLR sales.
Canon said Monday that it will release an entry-level mirrorless camera next month. The product is positioned as “a strategic model” for mirrorless cameras, according to Masahiro Sakata […]
Canon hopes that the new product will attract demand from families, including mothers who enjoy taking pictures of their children.
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With mirrorless cameras rapidly gaining popularity and rivals like Sony breaking into SLRs, Canon decided it must “actively roll out products for a growth market even if there is some cannibalization,” Sakata said.
[…]
The company is making efforts “to be able to respond to customer needs in any region by offering both SLR and mirrorless cameras,” said Go Tokura, a Canon executive officer.
Canon announced the EOS M50, the company’s first mirrorless camera shooting 4K video. Pre-order are open, starting at $779 for the body only option. The Canon EOS M50 will ship March 23, 2018.
The Canon EOS M50 supports Dual Sensing ISThe highly popular Canon EOS M50 might soon get replacedThe EOS M50 is Canon’s latest MILC.
Is a full frame mirrorless on the horizon?
Pre-order the Canon EOS M50 in ITALY: Canon Italia
Canon EOS M50 press release:
New Additions to the Canon EOS Family include EOS M50 and EOS Rebel T7
MELVILLE, N.Y., February 25, 2018 – Upgrading from a smartphone camera to an entry-level interchangeable lens camera (ILC) can be considered to some people a daunting task. Canon U.S.A., Inc., a leader in digital imaging solutions, supports those looking to advance their skills by continuously developing and evolving its gear. Today, the company announced their latest additions to its all-encompassing lineup of digital cameras: the EOS M50 Interchangeable Lens Camera, the first Canon EOS M-series camera with 4K video recording which is four-times the size of full HD 1080, and the EOS Rebel T7, the latest addition to the wildly popular EOS Rebel line of entry-level DSLR Cameras, with an upgraded CMOS sensor to deliver sharp, high-resolution images to capture life’s key moments.
For photographers actively seeking to upgrade their skills, the EOS M50 is an all-around, entry-level camera with an extensive list of user-friendly features that encourages users to broaden their creative visions. Providing improved Dual Pixel CMOS AF, a 24.1MP APS-C CMOS sensor resulting in less noise and high definition in low-light situations, and the capability of recording 4K video, the EOS M50 will capture crisp, photographic expressions in various situations.
“Our core goal when developing new entry-level interchangeable lens cameras for our consumers is to meld high-quality features and usability together. In listening to our customers, we believe we have achieved this goal with both the EOS M50 and EOS Rebel T7, ” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “With enhanced features for photographers of all skill levels to enjoy, both cameras demonstrate Canon’s commitment to developing and manufacturing best-in-class quality imaging solutions.”
Additional features of the EOS M50 include:
New DIGIC 8 Image Processor
HD 120p High-frame video rate
Built-in OLED Electronic Viewfinder with Touch and Drag Autofocus
Vari-Angle LCD touchscreen
Wi-Fi*, NFC** and Bluetooth connectivity***
Automatic image transfer to compatible devices while shooting*
New Silent Mode
The EOS Rebel T7 DSLR camera, featuring an upgraded CMOS sensor of 24.1 megapixel resolution, is the successor to the EOS Rebel T6. Offering easy sharing of high-quality photos and videos on social media sites, the EOS Rebel T7 provides continuous shooting up to 3.0 frames per second (fps), a nine-point autofocus system and a three-inch LCD monitor, offering users a multitude of options to capture and share life’s important moments.
Additional features of the EOS Rebel T7 include:
Built-In Wi-Fi* and NFC** connectivity
Scene Intelligent Auto Mode
Optical View Finder
For an additional cost, both products are also eligible for the reliable protection of CarePAK PLUS, Canon’s optional service plan, which includes accidental damage protection and Image Recovery, designed to retrieve irreplaceable images or videos otherwise lost or corrupted. CarePAK PLUS, along with all Canon camera service plans, is performed exclusively by Canon’s renowned service and support team.
A few days ahead of the announcement of Canon’s first 4K enabled MILC, a new SpeedLite, and two entry-level DSLRs, we can put order in the naming scheme Canon has chosen for their new gear (courtesy of Nokishita). We also have new images for your viewing pleasure.
The Canon EOS M50 (specifications) will be named EOS Kiss M in Japan (and Asia?). Two color options will be available, black and white. The kits will come with these lenses: 15-45mm, 18-150mm, and two double zoom kits. Shipment is expected for March 23, 2018
The Rebel T7has this name in the US. It’s named EOS 2000D in Europe, EOS 1500D in China, and EOS Kiss X90 in Japan (Asia?). Why an entry-level camera needs four different monikers is sort of a mystery to me. May be to counter grey market import flows. There will be a body only option, and one with a kit lens. Shipping expected March 23, 2018.
As for the time of writing it’s not sure if the EOS 4000D (EOS 3000D in China) will be released in Japan.
Canon will also release an EOS M100 limited kit in pink by early April 2018 (Japan only, sorry for pink fans). The SpeedLite 470EX-AI is expected to ship late April 2018.
Canon will announce the new gear on February 25/26. Stay tuned.
Nokishita posted an exhaustive list of the specifications of the upcoming Canon EOS M50, and there are new images too.
The Canon EOS M50 appears to be a very decent mirrorless camera. Now let’s wait to know the price. But I dare to say already the EOS M50 will be a bestseller, especially if Canon eventually decides to deliver more and more serious EF-M lenses. Announcement expected for February 25/26, 2018.
Machine translated specifications:
24.1 Megapixels APS-C CMOS
DIGIC 8
Dual pixel CMOS AF with greatly improved performance
AF area is enlarged by about 38% with corresponding lens (100% vertical × 88% wide in live view image display range)
The selectable AF point is a corresponding lens with a maximum of 143 points (99 points for non-compatible lenses)
Pupil detection AF
Dual Sensing IS
Silent mode
DLO in camera
RAW development in camera
Video: 4K 25p / 24p, FHD 60p, HD 120p
Frame cutout from 4K movie is possible
5 Axis Electronic Image Stabilizer · Combination IS
Standard ISO: 100-25600 (extended ISO: 51200)
Continuous: Up to 10 frames / sec (at servo AF: up to 7.4 frames / sec)
EVF: 0.39 type 2.36 million dot Organic EL
3 type 104 million dots vari-angle touch panel liquid crystal
Wi-Fi · Bluetooth · NFC installed
Wireless remote controller BR-E1 compatible
HDMI HDR output compatible
Supports the next-generation CR3 RAW format and the new C-RAW compression format
The C – RAW format is 40% smaller in file size than conventional RAW, and it corresponds to in – camera RAW development and digital lens optimizer
Battery: LP-E 12
Weight: 387 g black, 390 g white (including battery and memory card)
Color: Black / White
Does the EOS M50 have eye tracking AF? We think “pupil detection AF” is machine translation for “eye tracking AF”. What do you think?
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