Fujifilm announced the Fujifilm X-Pro3, the company’s latest mirrorless flagship in the X series.

Preorder at B&H Photo and Adorama.

Fujifilm press release:

Fujifilm introduces the mirrorless digital camera “FUJIFILM X-Pro3”

• Constructed with strong yet lightweight titanium to provide portability and durability with premium quality
• Further evolving the world’s only viewfinder that can be switched between the optical and electronic systems
• Pursuing “PURE PHOTOGRAPHY”, fulfilling the true purpose of photography of freezing a moment in time, by encountering a subject and shooting a high-quality photo through the viewfinder.

Tokyo, October 23, 2019 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the FUJIFILM X-Pro3 (X-Pro3) in late November 2019, as the latest flagship model for the X Series lineup of compact and lightweight mirrorless digital cameras that deliver outstanding image quality with Fujifilm’s proprietary color reproduction technology. The X-Pro3 is the first Fujifilm digital camera to use strong yet lightweight titanium to achieve advanced portability and durability, making it easier than ever to enjoy photography with premium image quality.

The X-Pro3 comes in “Black”, which features premium-quality coating for dignified appearance, as well as “DR Black” and “DR Silver,” which have the Duratect™* coating applied to deliver strong resistance against scratches while achieving highly refined exterior appearance, thereby expanding the appeal of the X-Pro3.

Fujifilm has evolved its “X-Pro Series” by launching the Series with the FUJIFILM X-Pro1 in 2012 and introducing the FUJIFILM X-Pro2 in 2016. Defining the purpose of photography as freezing a moment in time, “PURE PHOTOGRAPHY”, with its hybrid viewfinder, the X-Pro3 enables photographers to encounter subjects at various places, to help document the world we live in today. The company has developed the X-Pro3 with commitment to (1) producing a compact, lightweight and highly-durable camera body in elegant yet understated design to allow users to carry the camera easily, (2) providing an excellent viewfinder that captures a photo subject accurately and facilitates perfect framing, and (3) offering color reproducibility that creates images exactly as intended by users.

The new X-Pro3 is an exceptionally portable and durable mirrorless digital camera that has a magnesium-alloy interior, which is covered with lightweight, robust and corrosion-resistant titanium on the exterior to achieve premium quality design, bringing out the beautiful tone and texture of titanium to the maximum.

The X-Pro3 has the “Advanced Hybrid Viewfinder”, the world’s only viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a bright and high-resolution 3.69-million-dot organic EL panel for enhanced visibility. The camera also features the back-illuminated 26.1MP “X-Trans™ CMOS 4”** sensor and the “X-Processor 4” high-speed image processing engine, which have both won strong reputation following their use in the FUJIFILM X-T3 and FUJIFILM X-T30. Also, evolved algorithm enables the camera to realize fast and accurate phase-detection AF at the minimum luminance of -6EV, which is close to pitch darkness. Fujifilm’s unique Film Simulation function has been added with the new “CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots of day-to-day scenes, so that users can enjoy high-quality photo with versatile tonal variations.