Off Brand News: Sony announce new Sony α7 III
Sony α7 III at a glance:
- 24MP Full-Frame Exmor R BSI CMOS Sensor
- BIONZ X Image Processor & Front-End LSI
- 693-Point AF System & 10 fps Shooting
- UHD 4K30p Video with HLG & S-Log3 Gammas
- 2.36m-Dot Tru-Finder OLED EVF
- 3.0″ 922k-Dot Tilting Touchscreen LCD
- 5-Axis SteadyShot INSIDE Stabilization
- ISO 204800 & Pixel Shift Multi Shooting
- Built-In Wi-Fi and NFC, Dual SD Slots
- USB Type-C Port, Weather-Sealed Design
Pre-order the Sony α7 III at B&H Photo | Adorama | Amazon
Sony press release:
Sony Expands Full-frame Mirrorless Lineup with Introduction of New α7 III Camera
Versatile New Model Combines all the Latest Imaging Technologies into a Compact Package
LAS VEGAS, Feb. 26, 2018 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced yet another impressive addition to their full-frame mirrorless camera lineup, the α7 III (model ILCE-7M3).
Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MPi back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stopsii of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fpsiii with either mechanical shutter or silent shootingiv, diverse 4Kvi video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.
“We are continually pushing to deliver more for our customers – more versatility, more functionality and most importantly, more innovation,” said Neal Manowitz, Vice President of Digital Imaging for Sony Electronics. “With the new α7 III, we’ve taken many of our newest and most advanced imaging technologies from the acclaimed α9 and α7R III models and paired them with an all-new 24.2 MP back-illuminated sensor to deliver the ultimate full-frame camera for enthusiasts, hobbyists and professionals alike. It’s a camera that punches far above its weight class in every capacity. Combined with our impressive selection of 26 native full-frame E-mount lenses, it provides a level of performance that is simply unmatched in the industry.”