Here is why the pros ditch (or avoid) Sony gear

In the 16 minutes video above, photographer Matt Granger explains why he decided to ditch Sony and to switch back to Nikon. It’s not about the quality of the gear, it is about the lack of quality when it comes to service and assistance – two factors that are critical to pros. And at least Sony’s service in Australia isn’t what a pro might expect.

It all comes down to SERVICE. For many types of my work the gear itself is suitable for me – The sensors are quality. The images and video are outstanding. For other work I have never used them (rough conditions, tricky focus). But with service like this – I just can’t use them at all.

As I said, this is my personal experience in Australia and is based on MY needs. The details of all the ‘pro support’ programs shown are the Australian offerings.

Stick with Canon if you want to avoid nasty experiences ;-) Canon’s CPS (Canon Professional Services) will not let you in the rain. See also my article about the Sony a7RII.

[via PetaPixel]

Off Brand: Sony announce Sony Alpha A68 with new Auto-Focus technology, 4D Focus

Alpha A68

Sony announced the Alpha A68 camera, and introduces a new, innovative auto-focus technology, 4D Focus. The A68 has a 24MP APS-C sensor, and the same hybrid electronic OLED viewfinder (100% coverage) as on the Sony Alpha A77 II and Alpha A99 models. The key feature of the Alpha A68 is 4D Focus , a 79 points AF system based on phase-detection. 4D Focus is made possible by Sony’s translucent mirror tech. Canon filed some patents for translucent mirror technology.

Sony press release (via Sony Alpha Rumors):

Uncompromising features and performance for demanding amateur photographers

  • 4D FOCUS for fast, accurate tracking autofocus with world’s highest number of 79 AF points
  • Translucent Mirror Technology™ delivers constant AF tracking at up to 8fps continuous shooting
  • 24MP APS-C Exmor™ CMOS image sensor delivers wide ISO 100-25600 sensitivity range 
  • BIONZ X image processing engine enables the capture of high-quality images
  • Precise OLED Tru-Finder, tiltable LCD monitor, top display panel and custom controls
  • SteadyShot INSIDE works with all 34 A-mount lenses
  • Full HD video with high bit-rate 50Mbps XAVC S format 
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Off Brand: Sony Alpha a7SII announced (“out of darkness cometh light”)

A7sii

Sony today announced the a7sII (along with other gear). The Sony a7sII will be available in November 2015 at $2,999 (pre-order at B&H Photo).

  • 12.2MP Full-Frame Exmor CMOS Sensor
  • BIONZ X Image Processor
  • Internal UHD 4K30 & 1080p120 Recording
  • S-Log3 Gamma and Display Assist Function
  • 5-Axis SteadyShot INSIDE Stabilization
  • 0.5″ 2.36m-Dot XGA OLED Tru-Finder EVF
  • ISO 100-102400, Expandable to ISO 409600
  • Fast Intelligent AF to -4 EV
  • Full Pixel Read-Out

Detailed specs and full Sony press release after the break.

a7sii

Sony a7SII

Cannot wait for the a7sII? Get the Sony a7rII: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA

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