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October 21, 2014
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Canon Announces Special Kits for C100 and C300 Cinema Cameras

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C100
Canon C100 kit

Both the Canon C100 and C300 Cinema Cameras got the Dual Pixel AF update earlier this year. Now Canon offers both cameras in special kits.

The C100 kit includes the camera body, 24-105mm f/4L lens, and an Atomos Ninja 2 external monitor/recorder to take advantage of the camera’s uncompressed 1080p 8-bit 4:2:2 HDMI output. The Ninja 2 then gives you the option of recording that signal in 10-bit Apple ProRes LT, 422, or HQ codecs to an included 240GB SanDisk Extreme SSD. An HDMI cable and an articulating arm for attaching the Ninja 2 to the C100 round out the kit.

The C300 EF-mount kit is designed to provide a complete shoulder-mounted shooting solution by outfitting the camera with Zacuto accessories. The first accessory is the C300/500 Helmet and Coldshoe Handle Kit, which screws into the top of the camera and provides additional threaded accessory holes and a wooden top handle. The next accessory is Zacuto’s Z-Finder for the C300/500, which slides over the camera’s LCD screen, turning it into an electronic viewfinder. To better position the monitor for shoulder-mounted use, the Z-Finder comes with a mounting kit for attaching to the Helmet. To place the camera on your shoulder, Zacuto’s VCT Universal Baseplate is provided, featuring a cushioned shoulder pad and 15mm rods to support additional accessories. Completing the kit is a Grip Relocator, which lets you mount the C300’s grip on the baseplate’s 15mm rods for comfortable handling and camera control.

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Canon C300 kit

October 21, 2014
Posted in News

Canon ‘See Impossible” Campaign – Canon Answers 5 Questions

Do you remember Canon’s See Impossible campaign (and all the sarcasm that followed)?

Brandchannel interviewed Michael Duffett, VP and general manager of marketing at Canon USA about the campaign.

Some excerpts:

bc: While the “See Impossible” campaign has drawn interest from a broader audience, it might be harder to engage your core audience, who focus (so to speak) on core product features and want groundbreaking innovation. How do you balance the two? And moving forward, how do you hope to message towards these die-hard fans who were perhaps expecting more from the countdown?

Duffett: This is a corporate brand effort designed to broaden awareness of the variety of businesses and solutions that Canon is engaged in. With Canon See Impossible we are making the commitment to never stop innovating across any of our businesses, including the photography products we have been historically known for [...]

And…

bc: The new microsite is almost devoid of the stunning imagery and photography we have come to expect from Canon branded content. Was this intentional as a kind of blank canvas for customers’ creativity? Can you speak to the absence of photography and imagery in your new visual identity?

Duffett: We purposely took a different approach for seeimpossible.usa.canon.com than some of our other sites. Because it is a brand site, not a photography site, we focused on telling lesser-known stories of customers who are already using Canon technology in innovative ways.  And we will continue to highlight those stories in a unique visual style that doesn’t rely completely on photography [...]

What do you think? Read the interview at brandchannel.

See Impossible

[via Brandchannel]

October 21, 2014
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Behind-The-Scenes of ‘Stand With Me’ (EOS C100 and Canon Lenses)

Watch ‘Stand With Me’ – a film about child slavery – with co-directors Patrick Moreau and Grant Peelle revealing why they shot it with EOS C100 cameras and Canon lenses.

October 20, 2014
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Tamron Announces Development of Fast And Image-Stabilized SP 15-30mm f/2.8 Di VC USD Ultra-Wide Angle Lens (world’s first in this category)

SP 15-30mm f/2.8 Di VC USD

Found via DicaHub (translated)

Press release:

Tamron announces development of F/2.8 fast ultra-wideangle zoom lens with VC (Vibration Compensation), world’s first in its category

XGM (eXpanded Glass Molded Aspherical) element and LD (Low Dispersion) glass elements deployed in the front group ensures outstanding image depicting performance. Proprietary eBAND coating coupled with improved BBAR coating efficiently reduces ghosting and flare inherent to wideangle focal lengths to an absolute minimum.

September 12, 2014, Saitama, Japan. – Tamron Co., Ltd. (President & CEO: Morio Ono), a leading manufacturer of precision optics, announces development of a new ultra-wideangle zoom lens for full-frame DSLR cameras with a fast F/2.8 aperture and VC (Vibration Compensation), the world’s first in its category. The price and launch date are to be determined. The lens will be showcased at the Tamron booth at Photokina 2014, September 16- 21, 2014 in Cologne, Germany (Photokina Booth Number: Hall 4.2 D10 – E19).

Read the rest of this entry →

October 19, 2014
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Behind-The-Scenes on Top TV Show ‘Homeland’ (why they use Canon cameras)

The cinematographers behind ‘Homeland’ reveal how Canon EOS-1D C and EOS 5D Mark III DSLRs and Cinema EF lenses have helped give the hit TV show its look. Video at CPN.

October 19, 2014
Posted in News

Ouch! Football Player Falls On Sideline And Destroys A Canon L Telephoto Lens

That’s what you might call bad luck. For the Photographer. The player landed on top of what looks to be either a Canon EF 500mm f/4L or an EF 400mm f/2.8L lens mounted on a Canon EOS-1D X. The photographer is ok, the lens broken in 2 parts.

[via Photography Bay | video via FanSided GIF]

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