Something Big Is Coming From Canon (And It Will Ship in October)

EOS 7D Mark IIEOS 7D Mark II

Think it is time to sum up some of the rumors I am getting.

I’ve been told (thanks) that whatever Canon is going to announce the third week of August 2014 (18th is the buzz) will be “something really big” that will reaffirm Canon’s role as a leading imaging company.

This is the same source that contacted me time ago, saying that Canon will not replace the EOS 7D, which is part of a plan targeting a general revamping of Canon’s higher end DSLR lineup. The source repeated that what is coming is “the biggest change in Canon’s history“.

The same source said that the camera Canon is going to announce will feature a new sensor technology. There is a lot of buzz on the web talking about a possible Foveon sensor (it surfaced previously). I got notified that a new sensor technology will come indeed, without a Foveon-like sensor being explicitly mentioned. The rumors about a new sensor technology seem to be the most reliable so far.

And then there is the viewfinder. Back in December 2013 I had some rumors about a hybrid viewfinder. Well, this is surfacing again too.  It also seems that Canon is working on a camera that is oriented to new levels of videography.

Finally, Canon’s big shot that’s going to be announced at the end of August, will be ready to ship in October (so I have been told). It will be showcased at Photokina 2014 with big fanfare, and start to ship the weeks after.

Some considerations. Canon has the research facilities and the engineering know-how to produce something totally new and innovative. A new sensor technology by Canon is at least possible given the fact that Canon’s scientific and technological resources go far beyond their conservative reputation and equally conservative approach to sensor technology of the last years. However, at this stage it is difficult to distinguish the wishful thinking from the reliable rumors.

Take everything with a reasonable pinch of salt. There will be more in the next weeks.

Stay tuned…

  • Eno

    I have a feeling it may be a HDR function which utilizes the dual pixel technology. I may be wrong of course, but that’s my gues. I also hope it will have a good 4K to compete with Panasonic GH4.

  • Frank

    Canon? Yawn….

    • kdujeu77733

      so why are you here? it´s a canon website you know…

      • Ahmad Al-Joboori

        No he is watching Canon announcements carefully so he can make the switch.

  • Ms.KrystalMeth

    IT is big…Canon is moving their massive MP from 18 to 18.1 Big News! Watch out Nikon! Canon’s Motto. “We Build Cameras like it was 2008”

    • Michal Rosa

      We Build Cameras like it was 2008 Because the Consumers Like Them Like That

      Actually I wish they could lower the pixel count

      • Ms.KrystalMeth

        Your not going to believe me, but here I go anyways. I shoot with Nikon’s D800…and used to shoot with Nikon D300 and Canon’s 7D…believe me…There is a massive difference. A much cleaner, more resolution, crisp, and tons more detail..than…the Canon 7d and Nikon D300. IF you don’t shoot with D800/e….you are missing it all.

        • Michal Rosa

          Simply speaking – bullshit. There is none. Take the same picture with those cameras, print them, show them to any number of people to pick a better one. Have fun.

          • CHD

            Michal I’m a Canon guy but seriously…pull your head out of your arse.
            Canon ‘consumers’ have stayed with them largely because most of us are
            too heavily invested in lenses to switch. Also…if you think a 5D3
            comes even close to a D800E file…then you are delusional.

    • Ahmad Al-Joboori

      And yet the best color sensor

      • Mohamid ezsrt

        blabla blab

  • There is a big Sale on at some places, at least a few hundred off on all but the upper and lower end Models. Lots of ‘Sold Out’ on the Canon Site (interesting that _they_ would run out).

    Examples: http://www.bccamera.com/digital-slrs-canon/ and http://shop.usa.canon.com/shop/en/catalog/cameras/subCategorySort_10051_10051_-1_12164_highPrice_list

    They are clearing out old Stock for Photokina. I suspect a low light Camera (with Video) and a prosumer Video lineup (with 4K) is coming (since it is _LONG_ overdue). A ‘Foveon-like’ Sensor won’t help with either of those Categories but might come in a 3rd Lineup; maybe it will be ‘curved-Foveon-like’.

    For the Pros there ought to be something new in the 35mm Sensor Lineup (perhaps not until next NAB).

    http://www.youtube.com/user/LowLightVideos

  • behemot

    Hahaha Nikon?! Really! They are boring like slow Sunday at food market in the middle of July! C’mon Canon its time for lecture!

  • letsworkadeal

    Sony just updated the a77II to get image quality a little closer to that of the Nikon D7100 WAY too late.
    Now, Sony, Nikon and Canon all have similar quality aps-c cameras, So its time that canon and Nikon update their upper aps-c models to have the best image quality again with the Canon 7Dii and the Nikon D400/D9300. So, the ‘deal’ they workout with each other Continues to go on and the Canon and Nikon models with both come out at roughly the same time. They now must be just waiting for each other to get it right and not have another D600 type of mistake.

    • Cinekpol

      I doubt this announcement got anything to deal with new APS-C body. “The biggest change in Canon’s history” is not something you would use to describe a new EF-S body.

  • Vik7

    I think we’ll see something innovative that explores the potential of the dual-pixel sensor. It is possible that Canon can now capture the depth of a scene with the dual-pixel sensor. 3D photography and filming? Depth of field simulation in post-processing?

  • Maybe both Nikon and Canon don’t need the D400 and the 7D mk II because of the D7100 and the 70D even if a lot of users/fans are dreaming about those pro aps-c bodies for a long time… The next big thing might be a 5D mk IV with a new sensor and 4K video or a body that’s a cross between dlsr and mirrorless.

    http://photobyandrei.wordpress.com/

  • Cheryll

    I don’t know the Canon XXX Video demonstrate the new Canon who will lunch in August (but the video is definitive from a Canon Test-Camera from autumn 2013)

    The video comparison clearly proves that the a7s already bumps to her borders where Canon XXX can still take up without problems:

    (both admissions situations are nearly identically, but Sony a7s needs in addition for this a F1 objective and 1/8 sec. Shutter and a7s picture quality in this situation are ugly)

    Sony a7s – firefly 2014 Sanpoka Niigata Japan (F1 + 1/8 sec.! ISO 102000-409000)
    http://www.youtube.com/watch?v=QctRigI3US4

    Canon XXX Yaeyama-Hime Fireflies (ca. F3,5-4 + ca. 1/25 sec.- 1/50sec.! ISO ?)
    http://www.youtube.com/watch?v=-MW58xsRO5Y

    Conclusion: The (hopefully) new Canon is more better than the Sony a7s in Lowlight!

  • Cheryll

    I don’t know the Canon XXX Video demonstrate the new Canon who will lunch in August (but the video is definitive from a Canon Test-Camera from autumn 2013)

    The video comparison clearly proves that the a7s already bumps to her borders where Canon XXX can still take up without problems:

    (both admissions situations are nearly identically, but Sony a7s needs in addition for this a F1 objective and 1/8 sec. Shutter and a7s picture quality in this situation are ugly)

    Sony a7s – firefly 2014 Sanpoka Niigata Japan (F1 + 1/8 sec.! ISO 102000-409000)

    http://www.youtube.com/watch?v=QctRigI3US4



    Canon XXX Yaeyama-Hime Fireflies (ca. F3,5-4 + ca. 1/25 sec.- 1/50sec.! ISO ?)

    http://www.youtube.com/watch?v=-MW58xsRO5Y

    _
    Conclusion: The (hopefully) new Canon is more better than the Sony a7s in Lowlight!

    • Michal Rosa

      Shocking news, a new camera has better performance than an older one. In related news – there will be a sunrise tomorrow.

      • Cheryll

        But it is not a problem for us, we now know, it gives soon a camera who is perfect for the photography after the sunrise 😉

  • Ahmad Al-Joboori

    And another 10 years of domination are coming 🙂
    Come on Canon, make me sell my A7.

    • Mohamid ezsrt

      Sold

  • Richard

    this is intriguing .. “biggest change in canon’s history” is a pretty bold statement. We’re talking a company that adopted the EF mount, from the FD and never looked back, added IS, USM, DO and a slew of technologies. Created full frame DSLR cameras when other companies were stating all you ever need is DX. Created some of the most technology advanced cameras consistently over the past 40+ years.

    PDAF isn’t a “biggest change in history” moniker – even improving HDR / DR, sensor technology is not that huge of a change. for the frothing at the mouth photographer that only photographs what DxO tells them they can – perhaps .. but not for the company called Canon.

    The only aspect i could see making such a statement would be an entirely different camera line – greater than 35mm sensor size with lenses to match. There has been talk about 3-4 years ago that canon was looking at entirely changing what a DSLR looks like from a form factor. Maybe a modular system?

    Perhaps an entirely different sensor technology from bayer (but even that – that’s not something i would consider a bigger change than FD to EF).

    • Cinekpol

      It’s probably something completely unrelated to photography. Like… they open general insurance branch, or something like that.

      “The only aspect i could see making such a statement would be an entirely different camera line” – But… Canon did just that by releasing EOS M and noone ever thought about it as a “biggest change”.

      ps. “PDAF isn’t a “biggest change in history” moniker” – I laughed.

    • Stefan Schmidt

      Hi!

      I agree that it is nice to feel a glimmer of hope. When people like Dave Dougdale, who used Canon for years, reviews the Panasonic GH4 and at the end of that review declares that he is tired of Canon and will sell off all his gear in order to go all in Panasonic, you know something bad is going on in camp Canon! https://www.youtube.com/watch?v=gxGekOHEPuc

      I have had a string och cameras made by Canon from the 20D up to 5D MkII and a host of good glass. I always felt that the backpack was very heavy and that some photoexpeditions was quite a chore because of that. When Olympus released the OM-D EM-5 to rave reviews I bought one to use as a walkabout/second camera. After five months I realised that I had been shooting 100% with the Olympus and never even touched the 5D MkII. I decided to sell it and a lot of my lenses. I still have a few lenses and I still hope for a small FF camera like the Sony A7s or at least a small end evolved APS-C camera like the Fuji X-t1. These are two cameras I wish that Canon had the guts to manufacture. Instead we got the 70D that look just like my first 20D from 2004. So very dissapointing. Yes it had nice focusing when shooting video but since I always focus manually when filming that really was NO big deal at all! So dissapointing.
      I will await october and the new camer from Canon but I am careful not to keep my hope up too much. I hope you are right and that Canon really will stun us all.
      Cheers!

      • Richard

        oh .. i would almost bet money on that not happening. if you are looking for smaller bodies (even though an A7 kit or a fuji kit wouldn’t save you much in total kit weight by the time you add on equivalent lenses such as telephotos). then canon I doubt is going there for a while. if anything i suspect they would go the other way first – medium format.

  • peevee


    Something Big Is Coming From Canon”

    Let me guess – another big DSLR. 🙂

  • man

    Million dollar lens

  • Aaron Carn

    Could it be a selectable depth of field type effect from a new hybrid type sensor. I know Lytro (name?) have stuff in the works and becoming available. Perhaps Canon have done similar. Lots of talk of hybrid viewfinders too. Mweh, who knows.. but hopefully they aren’t hyping stuff up to much.

  • Mangap

    is the sensor really new and great ? I did not read it