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Canon executives interview at CP+

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After the interview with Sigma‘s CEO, DPReview posted another interview taken at CP+ in Japan. They poke with Go Tokura, Executive Officer and Chief Executive for Image Communication Business Operation and Yoshiyuki Mizoguchi, Group Executive of ICB Products Group, Image Communication Business Operation.

Some excerpts from the interview:

Where do you see most demand for 4K, and are you beginning to see beginners ask for 4K video?

Whether you’re a professional or at the entry-level, you likely want high-quality video. And we think there is potential for the entry-level to grow. So we will obviously be looking at introducing our 4K technologies down to the entry-levels at some point.

But introducing 4K to the entry-level is linked to the 4K TV market. How quickly that takes off and penetrates will tell us how and when we should introduce 4K to more affordable cameras.

The EOS M series continues to expand. What is the long term goal of the M series in terms of market share?

That is a difficult question to respond to with a simple answer because we don’t have a particular number set in terms of getting the market share for the mirrorless market. This is because we are a company that produces [both mirrorless and DSLR], as a total package.

Our intention is to become number one in the overall ILC market: mirrorless and SLR. Different regions would have different penetration and different market share of mirrorless products.

Read the interview at DPReview.

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